case study valentine's day contest
Post on 14-Aug-2015
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www.kwebmaker.com
Valentine’s Day Campaign
www.kwebmaker.com
Quick Facts about the Campaign
• The campaign ran for 8 days Feb 12 – Feb 20 2013
• When we began the campaign,
we had 3000 odd likes on the page
• By the end of the campaign we had 9000+likes
www.kwebmaker.com
The Objective set in front of us was three fold
1. Create Awareness of MSD7Android2. Increase Outreach on FB3. Ensure High Engagement on FB
www.kwebmaker.com
To meet all the objectives we had to be innovative atThe same time ensure thatin one go we achieve all our goals
www.kwebmaker.com
The sterling idea was to create a contest around the theme of
Valentine’s Day which would subtly incorporate MSD7 Android
as well
www.kwebmaker.com
With the insight that everyone loves to have interesting
cover photo for their profile;
We created an application that would allow users to download 7 different type of cover photo
designs created by us
www.kwebmaker.com
The best part of the design was that
Each design had MSD7 and MAXX logo ingrained
along with the theme of Valentine’s Day
www.kwebmaker.com
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As for the contest we asked users to upload any of our design as their cover photo;
Also tag and share the photo with maximum friends to win the coveted mobile – MSD7 Android
www.kwebmaker.com
What followed was a shock to everyone
www.kwebmaker.com
In only 8 Days
www.kwebmaker.com
More than 80% of fans engaging with the page during that period
www.kwebmaker.com
More than 1000 users participated in the contest
www.kwebmaker.com
More than 100 Users uploaded the
Cover photo
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Total Outreach on Facebook
More than 70 k users
www.kwebmaker.com
Not only did we achieve all the goals
that we had set out for, weSurpassed all Expectations
www.kwebmaker.com
Campaign by: Ruchi Mehta Jain
Social Media Marketing Headruchi164@gmail.com
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