case study: "turning social listening into innovation"
Post on 26-May-2015
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Case Study: "Turning Social Listening Into Innovation"
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Olga Patel
Fisher-Price Crowdsourcing
October 2014
Crowdsourcing is the practice of obtaining needed services, ideas,
or content by soliciting contributions from a large
group of people, and especially from an online community,
rather than from traditional employees or suppliers
Source: Wikipedia
www.myFPideas.com
OBJECTIVES
Provide a consumer forum for
Ideas, opinions & feedback
Provide product
teams with a mechanism
for funneling
and filtering the
conversation
Identify and address
compliance and security
issues
Help build Inventor
Community of the future by
fostering high
contributors
Address specific Brand
challenges through contests
THANK YOU!!
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