case study - e-shop saleforday
Post on 14-Apr-2017
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Campaign goals
E-Shop based on selling products (clothing) in India
• E-Shop audit
• PPC campaign setting
• Turnover increase with the same budget
Results
• After website audit we found serious problem with payment gateway system
• Up to 76 % of all transactions were canceled
• Only 6 people out of 25 succesfuly finished their shopping
Results
After implementation of correct payment gateway system we increased sales by
327 %
Results
Appropriate adjustment and placement of targeted PPC campaign, we increased sales compared to the previous
period by a further
418 %
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