case study: drinking wine and making money (the full monty)

Case Study: Drinking Wine and Making Money (The Full Monty)

Tricia Meyer, MeyerTech, LLC, @SunshineTriciaEric Nagel, FMTC, @EricNagelTodd Farmer, PerformStreet Media, @toddfarmer

Affiliate Summit West 2015

Agenda• Introductions• Getting Started: Ideas, Research, Business Plan• Building the Site: Technical, Choosing Merchants• SEO• Video• Social• Ongoing Work• Show Us the Money! • Challenges and How We Overcame Them• Resource Guide for YOU

How We Got Started & Why

Choosing the Niche

Getting Started & Goals

Research: The Competition

Research: The Merchants

Building the Site

Multiple Site Strategy

Money Pages: The Focus

Choosing Merchants

SEO: Traffic Ups & Downs

SEO: Backlinks

Video

Video

Social Media

Ongoing Work

Our Money: Profit

Challenge: Cellars Wine Club

Challenge: Lost Revenue

Challenge: CAWineClub.com Redesign

Challenge: Google Panda Hit

If We Did It Today...

Resource Guide

WineClubGroup.com/ASW15

Contact Information• Tricia MeyerTwitter: @SunshineTriciaSunshineRewards.com

• Eric NagelTwitter: @EricNagel

• Todd FarmerTwitter: @ToddFarmerPerformStreet.com

Questions for Our Panel?