case studies - overview

what they are Involve the analysis of real-world case situations, and the presentation of solutions to a professional (judge) with experience in the specific area of speciality.

event format

what participants are judged on • On the bottom left corner of the front page of your Business Simulation is a list of

“Performance Indicators.” • Performance Indicators are the only things your judges can use to evaluate you. • Address each indicator point-by-point. Do not stray off topic by offering solutions that

do not address the specified Performance Indicators.

what tools can you have/not have? • Outside materials including laptop computers, reference materials, audio and visual aids,

etc. may be brought into the competitive event. • Play to your strengths: if you are musically inclined, write and perform an advertising

jingle as part of your solution. Whatever you do, be creative, unique and memorable. • Draw charts, graphs and illustrations to provide further proof for your argument. • Use the facts given, and if you need other “facts” make them up and act as if they

are given. If you tell your judge that your company has 60% of the market share, who is are they to challenge that fact?

• For team events, balance your speaking roles so that both members contribute equally to the presentation.

CASE STUDIES

APPEAR BEFORE A JUDGE

One Simulation 2nd for finalists

PARTICIPANTS

One to Two Participants

PREPARATION TIME

30 or 60 Minutes

PRESENTATION &QUESTIONING TIME

15 Minutes

competitive events

5. Marketing Management

6. Sales Management Meeting

7. Sports and Entertainment Marketing

1. Business Ethics

2. Business-to-Business Marketing

3. Human Resource Management

4. International Marketing