case sm presentation (draft)

TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work for YOU

FINDING YOUR PLACE

OUR GOALS TODAY

• Showcase some cool results that we’re seeing

• Demonstrate how we are achieving those results through deliberate, up-front strategy

• Inspire you with some ideas of how social media can work for YOU ... no matter your role or circumstance

FIRST OF ALL ...

• Who are we?

(SLIDE FOR EACH PERSON)

WHO ARE WE?

• 6 social media professionals at Utah institutions

• 2 at public universities

• 2 at private universities

• 1 at a community college

• 1 at an independent K-12 school

• Housed in admissions, web communications, media relations and public affairs

WHO ARE WE?

• While all of us have social media woven into our job description in some way, the way we use social media on a day-to-day basis is quite different

• Different assets

• Different cultures

• Different goals

(NOW GO INTO 5 MIN PRESENTATIONS)

APPEALING TO PROSPECTIVES AT WESTMINSTER

• Social media run out of admissions office

• End goal is always to appeal to prospective students

• Graduating class 2012 example

CREATING COMMUNITY AT WEBER STATE

• Engage, not sell

• Create community in a traditional sense at a nontraditional school

• Finals survival kit example

SPREADING DIGITAL INFLUENCE AT BYU

• Everyone knows that BYU has a football team and is owned by the LDS Church, we’re using social media to bolster the academic reputation

• Using social media in a media relations function

• Love and chores example

KNOWING YOUR AUDIENCE AT ROWLAND HALL

• Most of the school’s followers are parents

• Targeting social media campaign in the near future

• Triple Crown wrestler example

GETTING RECOGNIZED AT SLCC

• Major goals are visibility and awareness

• Big focus on centralizing the SLCC presence, eliminating all the fringe pages

• (example of a success?)

U OF U HEALTHCARE USING HASHTAG POWER

• Reputation management goals

• Using hashtags to leverage healthcare discussion

• International surgeons conference example

TAKEAWAYS

• 6 strategies, 6 successes ... all very different

• All of the examples shared had some sort of internal collaboration or information sharing that happened

• You may not manage a social media account yourself, but you could collaborate with those who do on your next project (familiarize yourself with their goals first, make sure you’re on the same page)