case on cj mclaine’s deli & bakery, llc:
Post on 15-Oct-2014
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CJ MCLAINE’S DELI & BAKERY, LLC:A SMALL FAMILY BUSINESS CASE STUDY
Introduction CJ Mclaine’s Deli and Bakery, LLC, a
family owned small business venture, operated in the town of Evergreen, Colorado.
The Italian style deli and bakery focused primarily on its lunch business but also offered › A limited breakfast menu› A dinner takeout menu› And general catering services
The Roots- Journey Began Josephine, Dina, and Angela discussed
the idea of opening an Italian style deli in their town of Evergreen
There were no authentic Italian delicatessens or restaurants in the area
They found that the more they talked about the idea to local people, the more support they received.
PERSONAL STRENGTHAngela
Angela was a hard worker with creative ideas
Angela developed the inn’s website and maintained its computer reservation system
Angela and the owners shared the duties of preparing the hot and cold breakfast items
PERSONAL STRENGTH Dina
Dina had worked in various food service capacities from fast food establishments, to institutional facilities, to fine dining restaurants
Her formal training was in computer networking but she had always hoped to operate her own catering business
Cont… Dina having a experience of
› counter service› meal planner› Waitress› restaurant manager› and cook/chef
PERSONAL STRENGTHJosephine
Josephine belong to a family who had a successful history in small entrepreneurial ventures
Josephine understood the basics of small business operations
Josephine is good leader, Josephine’s biggest contribution to the
venture would be the startup capital and working capital in the event that it was needed
LOCATION-(Place) One of the P’s of marketing mix
Evergreen was a sprawling suburban community in the mountains about 35 miles west of Denver.
visitors arrived looking for the relaxing activities that were available in the area, such as › open space parks› mountain parks› recreation centers› golf courses › and a public lake in the center of town
COMPETITION Original idea blossomed because there
were no Italian delicatessens or restaurants in Evergreen
Informal market surveys resulted in very positive support for a business venture
However, no competitors specialized in Italian cold cuts and authentic pasta dishes
EARLY DECISIONS Angela, Dina and Josephine decided to
form a Limited Liability Company called CJ Mclaine’s Deli and Bakery, LLC
All three women would share equally in ownership and profits or losses.
Josephine would lend the company the money it needed and in turn, would receive regular payments including interest starting the second year of operations
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