case: netherlands genomics initiative

project case

Netherlands Genomics Initiative Developing a corporate communications strategy • NGI is an independent taskforce established by the Dutch government to build a world-class genomics infrastructure. • Publimarket has been involved with NGI from the moment it was set up in 2002 and operated as integrated communication department.

NGI 2002 - 2013 // www.genomics.nl We were asked to:

To setup and run their communications department, incl. positioning,

strategic & network development, corporate communications.

What we delivered:

• Developed its entire corporate communications package and positioning strategy, incl. communications support for its 16 Genomics Centres.

• Operating as an independent, integrated communications department within NGI until Jan 2010. Virtual communications support 2010-2013.

• Created awareness and communicated the economic and societal benefits (NGI valorisation activities).

Corporate communications 2002-2007

Print communications

Online communications 2008-2011

Print communications 2008-2011

Online communications – www.genomics.nl

NGI Valorisations – launch LifeSciences@work programme

NGI Valorisations – launch Venture Challenge & Pre-Seed Grant programmes

Event Development & Management

Organising 2007 Genomics Researchers Event (Young Talent)

Organising all 12 editions of Genomics Momentum

Organising all 12 editions of Genomics Momentum