case cumulus lobby 1/ sanna tarssanen
Post on 29-Nov-2014
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Developing the concept for interactive lobby experience
Kotisi Kuopiossa? Your home in Kuopio?
Äijät Kuopiossa with style?
Pals, Community?
Urostelua Macho behaviour, Finnish Style
Cosy?
Local flavour, what is Kuopio?
• Middle age, (35-55 years); Finland • Male • Travels a lot, spends many nights in Kuopio • Also trips to other mainly domestic destinations • Personas Niilo, 45 professor of chemistry. Travels alone.
Lives with wife, but travels alone
Gents’ Inn Better than Home
• The service process re-engineered: from clients to guests
• New business: activity services • Community building • No reception desk, guests are welcomed seated in
tables. • Check inn-process in the back office • Check inn Express Kiosk works as support system
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