case competition: hospitality initiative conference. syncommunity-online-platform-for-synergis (1)
Post on 27-Jul-2015
59 Views
Preview:
TRANSCRIPT
Syn-Community Online PlatformFor Synergis Management Services Limited
We are Anticipating:Brandy WANG YuqiMarcus WANG Wei
Idea: Integrate SMART community life into property management
Brandy Wang, Tourism Professional, Football fan
Marcus Wang, Professional Accountant, Backpacker
Social Background1. “How many neighbors do you know?”- Modern neighborhood crisis
2. “How many new friends do you make every week? ”- Networking stagnation
3. “How often do you keep offline and enjoy looking at your loved faces?”- Technology blocks real-time contact
CRM: Current S-club
• S Club 7 is an famous English pop group • Branding: the name “S-Club” is the same as
the royalty program for Samsung
Connection Portals
• Syn-Pets• Syn-Kids• Syn-Cooking• Syn-Sports• Syn-Outing
Connectionportals Syn-Green Syn Control Syn-Camera
Syn-Outing
• Hiking & Picnic• Sports & Broadcast• Museum visits• Karaoke• Movie Night• Families Travel
Connection Portals Syn-Green Syn-Control Syn Camera
Syn-Green
• Carbon Footprint Estimation - by electricity & water usage and rubbish produced
• Second-hand stuff exchange/sharing• Recycling channels• Planting Day
Connection Portals Syn Green Syn Control Syn Camera
Syn-Control
• Door• remote control• Air-conditioning• Lift• Taxi• Waste management• Lighting
Syn Control Syn CameraSyn GreenConnection Portals
Syn-Camera
• Weather (with real-time temperature/moisture report/extra-violet)• Cat’s eye – take photos, open the door• Car security• Watching / looking for child/pet/missing
wallet• Sense of control and ownership
Syn CameraSyn ControlSyn GreenConnection Portal
Advantages
1. Close Physical Distance• Gravity model in human relationship:• Relationship Closeness proportional to distance
2. Real Person Relationship• In a digital, virtual time • Long-term relationship• Instant mutual help
Advantages (continued)
3. Community Platform • with customer-generated contents
4. Integrate resources of whole brand• community connection
Challenges
• Privacy issues- Only mutual friends can see location
• Scale promotion efforts at the launch- Little sustaining cost for the platform
• Risk on investment- Potential risk premium as well !
Feasibility and Timeline
1. Consultation process – “Buy-In” 2. App development 3. Website revolution & platform enrichment 4. Camera and other facilities installation 5. Remote control realization
top related