case studies · case studies. shemaroo created a interactive zone for shemaroo during kumbh 2019,...

Case Studies

Shemaroo

Created a interactive zone for Shemarooduring Kumbh 2019, where pilgrims can participate in a activity called the Bhakti Mela with Bajan Mandali

Attractive setup were created for visitors to experience the Bhakti channels of Shemaroo

Apart from the Bhajan Kiritan we had done Movie Screening for Shemaroo for an entertainment for Pilgrims

Shemaroo App downloads being done by the promoters across the KumbhMela

Azafran

To create awareness and consideration for Azafran

Promotion done in 16 societies & 8 Corporates across Chandigarh & Hyderabad

Pilot activity was conducted in housing societies & corporates for Two weeks

Fun & frolic activities along with the display of all the products as well as on the Spot sales was done during activity

Too yumm

Created a interactive zone during Kumbh

2019 for pilgrims to participate in an

activity called Selfie with Virat Kohli

Four Augmented Reality booths were

build for piligrims to click a selfie with

Virat Kohli and selfie was shared on

WhatsApp

Apart from the Selfie zone, we had also

conducted free Sampling by promoters

across the Kumbh Mela

Activity was conducted for 10 days

MANCHESTER CITY – TROPHY WORLD TOUR

Manchester City Football Club’s ‘European Premier League’ and ‘Carabao Cup’ were demonstrated in Delhi and Mumbai for Manchester City’s Fans

Screening of live match was arranged in Cyber Hub, Delhi.

Managed celebrity Paul Dickov & JoleonLescott

Fans photographs and personalized t-Shirts pics were facilitated with replica dressing table in the background

HDFC – ECO FRIENDLY GANPATI

HDFC Bank promoted creation of Eco friendly Ganpati

The activity was carried out in Corporates & Housing Societies across Mumbai, Pune & Aurangabad

Importance of using eco friendly products was promoted by the promoters to the participants and onlookers

Participants were trained to make a eco friendly Ganpati by expert artists

Ganpati idols created by participants were given to them as a takeaway

Rebalanz – qrs (DR. Reddy)

Promotion of newly launched ORS drink – ReBalanz during the holy festival of Ramadan

Activity was conducted for 12 days in 7 cities of AP & Telengana covering almost 80 mosque in the mentioned cities

Along with free sampling there was sales activity which resulted a good hike in the sell of the product

50% of the sales money was donated to the needy

Groom box – Sufi

Promotion of SUFI rollon and pocket perfume during the holy festival of Ramadan

This activity was done outside Masjid in Mumbai, Ahmedabad and Hyderabad

We covered 10 masjid in each city doing wet sampling along with sales

50% of the sales were donated to the needy

Grameen Film Mahotsav

Brand Box exclusive IP Grameen Film Mahoutsav sponsored by Nerolacalong with Paragon & Mahindra Finance reached to the rural of Maharashtra

Completed 50 shows with Two Movie Screening (Tiger Zinda Hai & Muramba) across Maharastra

Reached out to a population of more then 15,00,000 during pre promotion and around 1200 villages

Bharat benz

The activity was conducted at truck terminals in 10 cities of Maharashtra

An engagement program for truck drivers and owners to drive sales for the brand

Covering total of 40 locations across Aurangabad , Mumbai, Nashik, Pune, Nagpur

NPCI

Rupay card activity was a drive to bridge the gap between availability and accessibility of digital payment modes by activating the dormant Rupay cards

The activity was conducted in 20 villages in the state of Rajasthan & Maharashtra each

Audi

Dealer’s meet conducted at Audi, Thane

Demo plus engagement activity along with demonstration of the product

Ola auto mela

A 3 day Mela in 3 Cities where auto drivers were invited to be a part of Ola family

Auto dealers, auto loan providers, OEM suppliers & mobile handset dealers were present under the same roof.

A display area , test drive facilities & fun filled game zone was created.

Auto Mela helped to build awareness of Ola auto driver program in the benefits of being a Ola auto partner.

Ola premium league (opl)

Meet & greet session with Ola auto Partner

Prize distribution ceremony for the winners of OPL

Irfan Pathan and Mandira Bedi were the brand ambassadors

Press conference was organized

Goodknight

World Malaria Day activity to create awareness for Godrej Fabric Roll on

Promotions in joggers park & Kids Park across Mumbai & Delhi

Free sampling with Info graphic leaflet was distributed

Itc mangaldeep

During the festival of Ganesh Chaturti, umbrella branding was done in and around Shiddivinayak temple

Mangaldeep branded umbrella was placed at strategic spots

Hdcf (remittance)

Keeping the spirit of charity during holy month of Ramadan

We gave away free tea from a HDFC, branded kiosk which was setup outside mosque’s in Mumbai

Leaflets bearing the HDFC Remittance service details were distributed during the activity

Bisleri – rockstar

To promote the new Bisleri (Rockstar) bottle. We had conducted a two stage activity

In the first stage branded Ramadan prayer time calendar was distributed before the start of Ramadan outside mosque’s of Mumbai

In stage two we had placed the bottles inside mosque’s during Iftaar

Mumbai poetry festival

THE RENAULT MUMBAI POETRY FESTIVAL oragnised at TISS, Mumbai

Poets from across India had participated in this event.

Ola - ola star program

Ola Stars – A driver connect program conducted across 5 metros.

It was conducted in two phases for Driver & their families

The second phase was for drivers only and this was for 8 days in every city.

Cities in Phase 1 were Mumbai, Bengaluru, Chennai & Delhi

Cities in Phase 2 were Delhi, Mumbai,

Bengaluru & Hyderabad

Ola money

OLA Money merchant contact program in Bangalore

To connect with Small & Medium Merchant shops,

Mobile Stores, Chemists, Pan Centre, Tea Stallsand

convince them to download OLA Money App

To connect with Petrol Pumps & Auto rickshaw drivers to download the OLA Money App

To initiate Rs.1 payment with the Merchants, Petrol

pump & Auto rickshaw drivers once the App is

downloaded. This was done to showcase the

payment process followed by OLA Money team

To sign up Merchants for OLA Point in a specific

area of Bangalore

To explain the entire process of OLA Money to the

stake holders, collect the required KYC documents

and white list the vendorsonline

Fuji films

Fuji Films has launched new range of Digital cameras targeted to the youth

Conducted In-store promotions, Colleges, for their new range of Digital Cameras

The special feature of the camera was instant Polaroid pictures

100 store promotion and 10 colleges including IIT Powai.

Icici bank

Promotion for ICICI Bank Gold Loan in Pune

ICICI Bank had opened 8 new branches on the outskirts of Pune city

Our role was to connect with the people staying in the vicinity of these branches

Communication was to promote GOLD LOAN

Interacted with people in the housing societies, shop owners, chemist shops for GOLD LOAN mortgage for their business requirement

Activity period was for 1 month

Tata nexon

Promotion for TATA Nexon

We did display of the vehicles in 10 Ganpati pandals

Egypt tourism

Launch of Egypt Tourism new logo

Logo was launched by Celina Jaitely

Belly Dance & Egyptian Dance performances

More than 300 invitees to the program

The entire event was covered by major media houses in Mumbai

Phillips modular switch

Launch of their USB, FM Switch and Modular to their Channel partner

Entertainment program by ace choreographer Rohit Verma & Munnabhai skit

More than 500 channel partners from Phillips were present

On the spot booking options were provided to the channel partners

Danfoss

DANFOSS - Dealer engagement program at Amby Valley

Launch of New Range of Compressor

3 days dealer meet with entertainment program

Biorad medisys

Biorad Medisys supported Surgeons Education Academy along with University of Pennsylvania (US) conducted a two day certification program in pune for eighty orthopedic surgeons from across India

Certification program

Live performance for entertainment

Drager – 125 Year Celebration

3 day conference for dealers and channel partners

150 people attended the conference which was held in Kochi-Kerala.

A a/c hangar was specially built in the resort to hold the conference.

Various cultural and art forms of Kerala were performed for Entertainment of the dealers

Ipl – kochi tusker

10 Days Mall Activity

In-stadium activity during the home team matches

15 Road Show across the state of Kerala

Airtel – Manchester United

School Contact Program

Football Talent Scouting Activity by FIFA affiliated referee conducted across 5 zones across Mumbai

150 student were selected from the 5 zonal activities

These students were put through rigorous training schedule

Final 15 select winners were sent to Manchester United Training Facility in UK

castrol

Cling on to Cricket Challenge

Trophy Unveiling Activity conducted in Corporates

Mumbai & Gujarat 15 Locations

Girl rising

Launched Girl Rising initiative by the US Aid on 29th November 2014 at the American centre, New Delhi

This program in India was launched by US Ambassador to India Ms. Kathleen Stephens

Priyanka Chopra, Frieda Pinto are the brand Ambassadors

Girl Rising is an initiative to promote education of girl child

This initiative is backed by US Aid and US State Department

Axis bank

Plant a Sapling Campaign

Program involving 687 Branches nationally

Single Day Activity involving, 7000 + Volunteers

Spread Across 24Branches starting at 7.30 AM and ending at 6.30PM

Varieties of saplings from Fruits, Timber, Flowering trees & So on

Total Number of saplings planted in a day was1,27,199

Achieved Limca Book of Records

tang

Wet sampling during the holy month of Ramazan

Tang branded sampling stations were put in various touch points across Mumbai

microsoft

Hackathon program for young computer geeks

The event was held over a period of 3 days at TAJ - Colaba

Launch of Windows 8 and find out the bugs with the product

Microsoft gift hampers were given to winners

Sony picture

Premiere of Bond movie Quantum Of Solace in India before the United States Premiere

Entrance Decor, Venue Branding & Decor

Venue Light PVR Juhu, Mumbai

Sony pictures

Sony Pix channel wanted to do Community relationship building exercise for brand registration and building up new Viewership base for the television premiere “Slumdog Millionare”

Conducting activities at the Tea Stalls, Malls Hot Spots and Youth Hangouts and building Set Pix credibility as players in entertainment market Community activities like AC Bus Activity, Mall promotions, Tea Stall Activity, Feet on Street Branding Etc.

Sab tv

Created Krishna statue of Butter to promote SAB TV program Kishan Kanhaiya

This was placed at Infinity Mall -Andheri

This activity was trending for more than a month

nationally & internationally on Social Media

12 feet idol of Lord Krishna was made from pure butter and was placed in the centre of the mall

Cadbury silk

To create awareness of Cadbury chocolate bar new variant―Silk‖

To conduct mall promotions across 4 major malls in Mumbai

Cadbury branded stall was created for visitors to enter a contest for getting clicked

The winner got a free ticket to EUROPE

Apple ipad 2

Display for Apple I-pad 2

Conducted Mall promotions across 15 major malls in Mumbai & Pune

Apple I-pad 2 branded stall was created for visitors to check the new pad

Blackberry z10

Awareness of Blackberry Z 10 Mobile handset

Mall promotions across 4 major malls in Mumbai

Blackberry stall for people interaction

fedex

Fed ex retail associates promotion

In the state of Andhra and Telengana

Objective was to connect with the retail audience and promote the FED ex retail partner NAVATA

Canter promotions for one month in major cities like Guntur, Vijaywada, Vishakhapatnam, Hyderabab , Anantpur

The concept of quick delivery was showcased through a game organized on a canter

Tata Motors - HEXA

To promote TATA HEXA in Mumbai

6 Tata Hexa where moving on Mumbai streets to give a visual description of the vehicle

These vehicles where moving in 6 different zones of Mumbai i.e. Pawoi , Thane, Juhu , Navi Mumbai , Worli , Bandra

Charagh Din

Conducted a road show in 30 locations across Mumbai for CharaghDin’s new line of apparels

As part of the road show a short Ramp walk was done by international models

LG mobiles

Created awareness of Android based LG Mobile handset

Promotions across 1000 retail outlets of LG across Mumbai

Six branded vehicles with a team of android and LG mobile mascots used to visit retail outlets and conduct promotions for a stipulated time in every outlet

sunsilk

To provide a consumer experience by getting a Sunsilk hair wash andstylingby Jawed Habeeb trained stylists on a mobile Saloon on wheels

Conducted activities at outside colleges, Mallsand Youth Hangouts

A saloon on wheel was fabricated and tie up with Javed Habib for Hairstyling, complete make over done inside the van

horlicks

The ―Horlicks Swasthya Abhiyaan‖(HSA) is a community based programme

designed to spread awareness on nutrition and to inculcate good health practices among students in the age groups of 6 to 12 years in urban slums

Currently activity in Mumbai (Schools in Dharavi, Sion, Pimpri-pada & Santosh nagar) Number of schools Active – 60

Hdfc bank

A 500 school contact program was conducted across North India to highlight the new launched service by HDFC Bank

75000 duly filled data forms were collected from this activity

shareit

The activity was conducted to enhance the brand awareness and increase the social media footprint of Share it

People were invited to participate in a fulfilled activity and click their pic with Share it in it and tag it on official Share it India page.

People were rewarded with various prizes, depending on the number of likes on post

vicks

Conducted a College contact program “Cheers for Champions” of Vicks

This activity was conducted in 6 Metros and 10 colleges in every metro

Hcl technologies

Promotional activity of HCL new laptop range ME among the college students

Godrej securities

Create brand & service awareness among target group

Lead generation Corporates

Showcasing their portable security locks in corporate

Volkswagen

Create brand & service awareness among target group

Lead generation at Corporates

Activity done over 10 weeks in various corporates

mahindra

Create brand & services awareness among target group, lead generation

15 corporate parks, cafeteria, lift lobby locations

hondA

To create awareness and consideration for Honda City

Promotions in 10 societies across Mumbai

Family day event was conducted in housing societies

Fun & frolic activities along with the display of the vehicle

audi

To create awareness and consideration for Audi SUV

Promotions in 10 HNI societies across Mumbai

bajaj

Bike Display and engagement activity in 10 Village across Maharashtra as Pilot

Various Challenge For Bajaj Platina and Bajaj V ( Comfort and Solid Challenge ), Where people can compare it with contemporary brand

Lead generation was also done

Maruti Suzuki India

Maruti Suzuki Chitrapat Mahotsav

PAN India – 11 States

2500 village promotion

Number of Shows – 110 Activity

Promotion & Lead Generation activity

Fair & lovely

We had created a Sajja Kaksh (Make up room) within the Kumbh zone for women to visit and experience the product

3 Women member Nukkad Natak by a team were performing a brand integrated story across various locations within the Kumbh zone

Program was for 1month

Clinic plus

Concept was to connect with the Mother & Daughter

Strong hair contest between Mother & Daughter

Clinic Plus zone for mother and daughter to visit and participate in various activities and games

1 month activity

wheel

Created a interactive zone for Kumbhpilgrims to participate in a virtual reality activity called the magic mirror zone

Five virtual reality booth were created for visitors to experience the activity and at the end giveaway every participant a selfie with Salman khan photograph

Apart from the Wheel zone the similar activity was also conducted by promoters across the Kumbh area on Tablets

1 month activity

Glucon - d

Created 2 stall’s where people were invited to participate in a game and get rewarded with a 500gm pack of Glucon – D

Setup stalls in 2 locations of Kumbh

Sampling activity of more than 1 lac packs

Brooke Bond red label

Awareness activity for the product in Indore, Bhopal& Gwalior

1 Lakh tea cups samples across 3 cities in 25 days

Road show with tea sampling

Prizm atm

600 ATM across 100 cities in span of 10 Days

Pre activity awareness promotions & launch ATM Décor & Branding

gsk

Community based programmedesigned to spread awareness on health & nutrition in Rural Gujarat

Activity done in 220 villages of Saurashtra – Gujarat.

Activity was done in Schools, Anganwadi, Health Centre’s

Barber shops, Village Dhaba & Door-to-Door sales was done across these villages for six days a week

Thank you..!!