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CarMaxBy: Kailey Jennings

Little History

Founded in 1993 in Goochland County, Virginia

Fortune 500 company Sells new and previously

owned vehicles

Target Audience

People who are looking for a new automotive vehicle

Range of age is 18 to 75 People who are looking to sell their vehicle

Digital Strategy: Main idea

Objective is to get CarMax’s name out Target as many people as possible Mass advertising would be

recommended Promote the website and app.

Easy to use Can find dream car in minutes

Social Media

Facebook Twitter Instagram YouTube

Internet Marketing

Display Ads on: Automotive Cars.com Auto trader

Ad Groups: “Car Repairs” “Trade in” “used cars” “Looking for car”

Mobile Strategy

Aps is a success: Easy to use 5 simple sets to find cars

near them Schedule an appraisal Explains payment plans Can do everything the

website can do.

KPI

Observation: Followers Sales Number of clicks

Budget

Twitter = $2.50-$4 per follower

Facebook = $24 for 100 people

App = 48,800Sources:http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/http://www.pennapowers.com/how-much-do-ads-on-twitter-cost/http://howmuchtomakeanapp.com/?session_timed_out

Tools & Tactics

2 current bloggers Blog posts:

Trade in deals What company will cover On site shopping experience