care ca program carpet recycling trends and plan update

2016 Pathway to a New Plan California Resource Recovery Association – Annual Conference Brennen Jensen, CA Program Manager California Carpet Stewardship Program August 9, 2016

Trends & Projections

Collections & Recycled Output

Collections & Recycled Output

11.2

9.2

8.38.6

6.7

8.07.4

8.79.5

9.0 8.8

1.3 1.3 1.72.3

1.7 1.4 1.3 1.3

1.0 0.9 1.1

9.9

7.8

6.6 6.3

5.0

6.66.1

7.4

8.58.1

7.7

2.51.9 2.2

3.22.5 2.7

1.92.3

3.1 3.3 3.4

-

2.0

4.0

6.0

8.0

10.0

12.0

July2015

August2015

September2015

October2015

November2015

December2015

January2016

February2016

March2016

April2016

May2016

millionsofp

ound

s

GrossCollected SentLandfill NetDiversion RecycledOutput

Meaningful Improvement

• Upward trends are noted in:

•  Jan-June steady increase in RO, •  pounds of carpet 6le recycled, •  reuse of 6le and broadloom, •  calcium carbonate u6liza6on, •  Tier 2 non-nylon product sales, and •  strengthened collec6ons.

Meaningful Improvement

Meaningful Improvement

Meaningful Improvement

Meaningful Improvement

Meaningful Improvement

30Drop-offSites30CounNes71%ofYEgoal

1171RetailerFace-To-Facevisits104%ofYEgoal 200%

IncreaseinCA-ProgramparNcipants,supportedby9newgrantprojects

Meaningful Improvement

•  New technologies and tools like the economic model •  Posi6oning the Program for success

•  2nd Half of 2016 expected pounds and 2017 projections •  Promise substan6al growth as a result of the new incen6ves

•  Novel technologies and the expansion of existing products •  Building market penetra6on

•  Markets are improving, and new technology and product development are reaching implementation

New 5-Year Plan

NextStepsforProgramGoals

Workshop 5-year Planning

•  2021 Program Headlines •  What is your vision for 2021?

What needs to happen in 2020 – 2019 – 2018 – 2017 to achieve those goals?

Stakeholder Workshops

StakeholderInput

Workshop 5-year Planning

•  18 Council Members, representing variety of stakeholders •  Provide input to inform development of new 5-year Plan

Council Formation

Presentation to JPA Stakeholder Council Council Members

NextStepsforProgramGoals

•  Recyclability •  Reuse •  Collection

•  Recycled Output •  Diversion •  Market (Product) Development

Idea Generation

• Measurable • Objectives •  Strategies •  Tactics

MOST Grids

RankAll(~400)Strategies

•  Green – Yes, Go Ahead!

•  Yellow – Caution, Clarity Refinement

•  Red – Hold, Avoid

Recommendations

Impact vs. Resources Im

pact

Resources

Idea Synthesis

Impact vs. Resources Plan Strategies

Subsidies

E&O

Grants

R&D

Services

•  Subsidies – Offset Cost of Carpet Stewardship •  Grants – Catalyze & Accelerate Market

•  Exis6ng Capital Investment, Product Tes6ng, Procurement; New Elements

•  Education & Outreach – Stimulate Behavior Change

•  Engage Consumers, Installers, Retailers, Local Governments

•  Technical Assistance – Facilitate Strengthened Markets •  Assistance to Sites, Par6cipants, Stakeholders

•  Research & Development – Increase Innovation •  Further Recyclability, Recycled Content, Carpet-to-Carpet

•  Service & Infrastructure – Build for Resilience •  Fund Management, Compliance, Oversight; Collec6on; Staffing, Systems

TechAssist

Presentation to JPA Stakeholder Council Sustainable Plan Committee

Plan Pathway

FEB -JUNE

Economic Modeling

Fund Balance Modeling

Pounds Projections & Likelihood

Final Plan Submission

SPC/SFOC Decisions & Selections

Plan Build Out – Strategies and Tactics – Document Preparation à

OCT

Scenario Analysis & Refinement

SPC/SFOC Final Reviews & Approvals

Mar 8th & 10th Workshops

Stakeholder Engagement Idea Generation & Prioritization

Feb Mar, Apr, Jun Council Meetings

Questions & Discussion