cardiology practice network: clinics & practices
Post on 20-Dec-2014
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Power at the Point-of-Care
Cardiology NetworkClinics & Practices
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Rep access to cardiologists restricted to:
Rep Access to CardiologistsRestricted Significantly
*Source: ZS Associates, July 2014
2 0 1 4
50%
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Increase your reach with our proven multi-channel tactics.
Point of CareI N F L U E N C E D E C I S I O N S W H E N T H E Y A R E M A D E
4
Unique Billboard Format
Exclusive Messaging
Engaging Editorial Content
Targeted Facilities
Enhance Rep Access
Proven ROI
Point of CareW H Y P R O M O T E W I T H
P H Y S I C I A N ’ S W E E K L Y A T T H E
5
Target your audience…
across the continuum of care.
Specialty Clinics
Group Practices &
High-Value Offices
Hospital Networks
Mobile & Online
Surround SoundE N G A G E M E N T
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Physician
LoungesSpotlight
Peer-to-Peer Wallboards
Custom Monograp
h
Online &
Mobile
Specialty Networks
Peer-to-Peer
Digital
Surround and engage your target audience.
IntegrationM U L T I - C H A N N E L
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Providing significant therapeutic reach & proven targeted engagement
HospitalSurgery
HIVPulmonology
Cardiac Cath Labs
Oncology
Emergency Medicine
Diabetes
Primary Care
NetworksM U L T I P L E
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Large poster format
Single sponsor ad unit
Cardiology specific edition
Relevant Peer-to-Peer content
Branded brochures/PI’s
Extend your reach to 350 high value Cardiology Group Practices with a single-sponsored PW Cardiology Edition poster
Cardiology Edition
Cardiology Group PracticesP R A C T I C E N E T W O R K
Docs/Practice # of Practices High Writing Docs1 64 642-5 372 1,4786-9 310 2,22210-19 209 2,68720+ 45 1186Total 1,000 7,637
Cardiology Network Practice Recruitment Targets
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Proven response following wallboard exposure
Test group almost 2x more likely to have seen ad*
Test group 2.5x more likely to have engaged
their brand rep *
97%
Greater Ad Recognition
46%
of PW readers talked to their brand rep
Lift – Test vs Control *
50%
Greater Brand Recall
*Source: Medical Marketing Service Inc, SK&A, and Orion Associates: Ad Impact Studies
FocusedE N G A G E M E N T
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Custom Messaging
Peer-to-Peer ROI
53%Increase of
key messages *
55%
Increase likelihood to prescribe *
3 ROI Analysis have proven PW can
drive results *
Client Measured
ROI Success
Greater Intent to Prescribe
18% Lift – Test vs Control *
52%2.25:1 5:1
*Source: Medical Marketing Service Inc, SK&A, and Orion Associates: Ad Impact & Media Assessment Studies, Client Measured ROI studies
ROIP R O V E N
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We offer a range of multi-channel solutions designed to surround & engage your target
Spotlight Monograph Digital Online/Newsletter
OpportunitiesA D D I T I O N A L B R A N D E D
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A GREATAD
NOTSEEN IS LIKENO ADAT ALL
ADVERTISING THAT’SSEEN
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Highly targeted print & digital solutions for the healthcare industry
Thank you!
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