caramelized. hungry? what to eat. healthy snack on the way fiber and size keep you full toppings...

Caramelized

Hungry? What to eat.

Healthy snack on the way

• Fiber and size keep you full

• Toppings full of energy

• Good for your body

Caramelized

1. We make them• Buy, dip, and

decorate.

2. You Buy Some• Website can be

used to locate us.

3. Take them home and ENJOY !

Business Model

Economics of One UnitSelling Price $4.25 Cost of materials $2.39 Cost of labor 0.33 Other variable costs 0.11

Total COGS/ COSS $2.83Contribution Margin $1.42

Definition of One UnitSelling One Classic caramel apple.

Monthly Break Even Units$128

= 90.14 ≈ 91 units$1.42

Value Added• Healthy

snack• Saves money• Customers

choose their topping

Market Analysis

Description of Target ConsumerDemographics Geographic's

Middle class professional families with children under 18.

Los Angeles City, general area

Psychographics Buying Patterns

Families of a dual income household, who commonly only have weekends together and desire something convenient as it is good in taste.

Constantly buy food and snacks ready or easy to make to ensure little effort but maximum output to feed their family.

Total population of targeted geographic

area

Population of target market

Market size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name:

Food-Confectionary Industry

Annual Industry Sales: $ 21 billion

117,119]

79,108

200,000 +

Promotions and Sales

1. Samples

2. Website

3. Social networking ( twitter)

• Flyers• Promotional

competitions

CompetitorsDirect• 2 Stores that offer

caramel Apples

Indirect• Yogurt land, Baskin Robins,

Starbucks, even Fast-Food Restaurants

Why Caramelized?1. Cheaper2. Focus only on caramel

apples to perfect them3. Able to take

personalized orders for events

Qualifications

• Experience both making and selling product

• Part of Academy of Finance

• Superior math skills

Sales Projections

Total Units$2,432

Gross Revenue$10,336

Net Profit$2,966

JAN FEB MARAPR MAY JUN JUL AUG SEP OCT NOVDEC 170

180

190

200

210

220

230Units Sold

Units Sold

Total Start- Up CostsItem Cost

Prime Pacific Euro Stainless Steel Mixing Bowls, Set of 4 $23.89

Sunbeam SGS90701B 0.7-Cubic Feet Microwave Oven, Black

$39.99 Red Silicone Utensils

$11.49Stainless Steel Serving Trays with Flat Flange 25in x 15in x 58in Deep Set of 3

$66.64Lifetime4 ft. Fold-in-Half Adjustable Height Table

$39.99

QUIKSHADECommercial Canopy with Side Wall

$149.94Total Startup Expenditures $331.94

Emergency Fund 165.97Reserve for Fixed Expenses $534

Total Startup Investment $1031.91

$2,996

$10,336= 28.9% ROS

$2,996

$1,031.91 = 290% ROI

Caramelized

Thank You For Listening