capturing users' hearts

Capturing Users’ Hearts

Want to Build Apps People Actually Use?

Continuous

Lean

Experiments

Avoid Making Decisions Based on Assumptions

Desirable

Feasible

Viable

Is it?

Answer as Quickly and Cheaply as Possible

Why?

Avoid Waste!

People!Pay for !

Painkillers!

Improve!Lives!

Lean Ux

+ And stuff I’ve learned along the way

by Jeff Gothelf with Josh Seiden

Lean Startup

Design Thinking

Agile

Tools

How?

?

Set off to build painkiller

Spoiler Alert…

I would have built something different

!

Getting to Know Your Peeps

Prototyping

Building

The Plan

Fight the Itch

Getting to Know Your Peeps

Start with People

Test Assumptions

Determine Outcomes

123

All Things Lean

Start with People1

not Technologies

It’s about meeting peoples needs

Pick a group

So, I looked around

iOS Engineers

Jot Assumptions as

Personas

Personas

Demographics & Behaviors

Pain Points & Needs

Potential Solutions

Chapter 3 Personas

Fight the Itch !

Haven’t even started talking about software

Now that you think you know your users…

Test Assumptions 2

Get Out of the Office

Go to them

Avoid Compromise

Observe

Avoid Asking them what they want

Understand Them

Deep Empathy

For example…

Most likely don’t know it’s a problem, that’s where you come in

What did I find?

10 Clicks for what should be 1 tap

Found a lot of problems

Prioritize Ruthlessly

Top 3 Problems

Now what?

Determine Outcomes

3

Litmus Test

This is how you know you’ve been successful

Fight the Itch !

Don’t even know what to build yet

Getting to Know Your Peeps

Time to Talk Software

Prototyping

Best way to start is by just prototyping, don’t worry about features

Paper

Digital

Interactive

123

All Things Lean

Pick Your Poison

Paper1

Base Ideas Around Target Outcomes

instead of Features

Stay Focused

Keep it Small

It’s cheap, go crazy

Tasks

Time to Dream Up the App

Ideas

Winner

Back to user feedback

Don’t wait until you’ve built your app to place your app in users hands, do it early do it often

Fight the Itch !

Digital Proto2

Stay Focused

Keep it Small

Don’t worry about:

Colors

Alignment

Being Perfect

Iterate

Back to user feedback

On

The Timer

Fight the Itch !

Interactive Proto3

Stay Focused

Keep it Small

Fake it till you make it

Networking

Login

Faking It

Storyboards

Back to user feedback

Mac App

Listen and Go with It

don’t ignore

So I set off to build my first Mac app…

Prototyping

Building

Feature List

Functional Proto

Production

123

Feature List1

Stay Focused

Keep it Small

Prioritization Tool

User Stories

As a ___ I want to ___ So that ___

Remember to be Lean

Have feature list, what about the final design?

Ditch the Specs

Software over Documents

Functional Proto2

Finally, time to build

Building a Functional Proto

Remember: Still testing your idea

Stay Focused

Keep it Small

Only picked a few problems

What are we shooting for here?

OK to Leave a Little Mess

Take shortcuts

Hard code settings

MVC Massive View Controller

Be lean but complete

Errors

Activity Indicators

Shouldn’t feel broken Should be usable

Building a Feedback Loop

Analytics

Google Analytics Measurement Protocol

Distribution

Updates

Now, for the exciting part…

Distribute to Early Adopters

Start Small, Broaden as Needed

It’s

aliv

e!

Did it stick?

Measure

Back to user feedback

Now what? Ship it?

Delighting starts with solving a problem AND

THEN solving it with style

3Production

Design & Build Your Best

Acceptance Criteria

Testing

Given ____ When ___

Then Ensure ___

The Ugly

Unresponsive Touch Interfaces

The Bad

Web Views that Feel Like the Web

Too Many Features

The Side Drawer

The Good

Duolingo

Yelp

Paper

Rinse and Repeat

What did they say?

Key Take Aways

Continuous Experimentation

Problems not Technologies

Outcomes over Outputs

You can make a difference

Build apps that people Love

Resources

http://blog.invisionapp.com/reading-list-for-designers/

René CacheauxiOS Architectrene.cacheaux@mutualmobile.com

rene.cacheaux@gmail.com@RCachATX