captive media presentation 2016
Post on 15-Apr-2017
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Captive Media: Reaching the Unreachables
Filter, skip & ignore
600 ads a day1
Welcome to our Audience : … hard to reach, harder to engage
Source 1) Media Matters
Less TV, Radio and Print
Something in return?
“Continuous partial attention”
What if an ad channel… guaranteed to engage millennial men?
• What if an ad channel :• perfectly targeted millennial men• looked like TV ... but couldn’t be skipped• didn’t compete with mobile
• And if it also :• appealed to love of gaming, competition• drove word-of-mouth• counted every real, human engagement
• What if it guaranteed engagement of millennial men?
Our 1st Product for Channel M : https://youtu.be/w-crvQ6gl5M
… interactive screens that guarantee engagement
UnskippableProgrammable
MeasurableTalkableEffective
Media Option 1: Run of Network
Your advert Your advert Your advertContent Content Content
Typical loop :
- Existing copy- 10 second video- Loop of adverts- Mix with
entertainment- All major UK cities- Dynamic content
… 125,000 interactions / week
Media Option 2: Pre- and Post-roll video… 50,000 engagements / week
PRE-ROLL5 secondsVideo ad before
interactive content
Uniquely interactive content
INTERACTIVE CONTENTAvg. 40 seconds
Choice of games, polls, quiz and more
POST-ROLL10 seconds
Video ad after interactive content
Unbranded Branded
Bespoke Poll / Quiz / Video selector
• On-screen video + poll question
• Responses from 50,000 men every week
• Ask topical, funny or real questions
• Share back the national consensus
• Start conversations about the topic … and the brand
Polling App
Boosting awareness & sales
Average unprompted awareness uplift:54%
Average sales uplift:
48%
+25.9%
+73%
+41% +74%
+46%
+73%
+113%
+74%
A PR Gift… featured in international press
“The best of British ingenuity”
A national network… covering ABC1, students, sports fans with day-parting & dynamic content
Waterfront KCL - London
The Shed - Lincoln Uni
Brass Pig - Bristol
Tiger Tiger - Manchester
Using Dynamic Content… with Grand Visual Open Loop Compliance
Screen Networks on Open Loop
Agencies using Open Loop
UK network syncs to Grand Visual’s Open Loop network.
Screens added to campaign at touch of a button
Capabilities incl. live updates, weather-triggered content, live Twitter feed etc.
We will also provide :• granular data on numbers of
engagements to compare with outcome data
• exit polls confirming unprompted recall of key messages and attitudes to the brand
Options :• video footage of consumer reactions• independent auditing
Measures of Effectiveness/ROIConfirming & improving effectiveness
Captive Media LtdReaching the Unreachables
www.captive-media.co.uk
twitter.com/Captive_Media
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