capital hill cashgate scandal: basic concept of fashion designing
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INTRODUCTION ON FASHION & DESIGNING CONCEPTS IN FASHION
Presented by SIMIRAAJTo Fashion Design Department,
Vimala college. Thrissur.
Fashion DesigningFashion DesigningRajesh Raj Rajesh Raj +91-96405-+91-96405-9433594335
Basic concept of FashionBasic concep
t of FashionDesigningDesig
ning
What is Fashion designWhat is Fashion desig
nis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its core product having a builtininobsolescenceobsolescenceusually of one to two seasons. A season is defined as eitherusually of one to two seasons. A season is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design is generally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. While allarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858 could be considered as fashion design.design, only clothing created after 1858 could be considered as fashion design.
Some fashion designers are self-employed and design for individual clients.Some fashion designers are self-employed and design for individual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well as thosethat follow established fashion trends. Most fashion designers, however, work forthat follow established fashion trends. Most fashion designers, however, work forapparel manufacturers, creating designs of men’s, women’s, and children’sapparel manufacturers, creating designs of men’s, women’s, and children’sfashions for the mass market. Large designer brands which have a 'name' asfashions for the mass market. Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team of individual designers under the direction of a designerdesigned by a team of individual designers under the direction of a designerdirector.director.
Types of fashion
Types of fashion
There are three main categories of There are three main categories of fashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:●● Haute coutureHaute couture ●● Ready-to-wearReady-to-wear ●● Mass marketMass market
Fashion DesigningFashion DesigningRajesh Raj Rajesh Raj +91-96405-+91-96405-9433594335
Basic concept of FashionBasic concep
t of FashionDesigningDesig
ning
What is Fashion designWhat is Fashion desig
nis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its core product having a builtininobsolescenceobsolescenceusually of one to two seasons. A season is defined as eitherusually of one to two seasons. A season is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design is generally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. While allarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858 could be considered as fashion design.design, only clothing created after 1858 could be considered as fashion design.
Some fashion designers are self-employed and design for individual clients.Some fashion designers are self-employed and design for individual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well as thosethat follow established fashion trends. Most fashion designers, however, work forthat follow established fashion trends. Most fashion designers, however, work forapparel manufacturers, creating designs of men’s, women’s, and children’sapparel manufacturers, creating designs of men’s, women’s, and children’sfashions for the mass market. Large designer brands which have a 'name' asfashions for the mass market. Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team of individual designers under the direction of a designerdesigned by a team of individual designers under the direction of a designerdirector.director.
Types of fashion
Types of fashion
There are three main categories of There are three main categories of fashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:●● Haute coutureHaute couture ●● Ready-to-wearReady-to-wear ●● Mass marketMass market
Fashion DesigningFashion DesigningRajesh Raj Rajesh Raj +91-96405-+91-96405-9433594335
Basic concept of FashionBasic concep
t of FashionDesigningDesig
ning
What is Fashion designWhat is Fashion desig
nis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its core product having a builtininobsolescenceobsolescenceusually of one to two seasons. A season is defined as eitherusually of one to two seasons. A season is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design is generally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. While allarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858 could be considered as fashion design.design, only clothing created after 1858 could be considered as fashion design.
Some fashion designers are self-employed and design for individual clients.Some fashion designers are self-employed and design for individual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well as thosethat follow established fashion trends. Most fashion designers, however, work forthat follow established fashion trends. Most fashion designers, however, work forapparel manufacturers, creating designs of men’s, women’s, and children’sapparel manufacturers, creating designs of men’s, women’s, and children’sfashions for the mass market. Large designer brands which have a 'name' asfashions for the mass market. Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team of individual designers under the direction of a designerdesigned by a team of individual designers under the direction of a designerdirector.director.
Types of fashion
Types of fashion
There are three main categories of There are three main categories of fashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:●● Haute coutureHaute couture ●● Ready-to-wearReady-to-wear ●● Mass marketMass market
BE FASHIONABLE. STAY
FASHIONABLE.LOOK FASHIONABLE.
FASHION. The universal language of every soul.
What is Fashion?
Fashion is a general term for a popular style or practice, especially in
clothing footwear accessories make up body piercing or furniture Fashion refers to a distinctive and often habitual trend in the
style with which a person dresses, as well as to prevailing styles in behaviour.
Fashion also refers to the newest creations of textile designers. The more technical term, costume, has become so linked to the term "fashion“.
CONCEPTS IN FASHION DESIGN
Fashion season is defined as either Autumn/Winter or Spring/Summer.
Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth,father
of Haute-Couture,who was the first designer to have his designer
label sewn into the garments that he created. House of Worth was his label.
TYPES OF FASHION
Haute-Couture (hi – fashion)
Prêt-A-Porter (ready to wear)
Mass market
Haute-Couture….French for "high sewing" or "high dressmaking" or "high fashion“ , refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer’s or wearer’s measurements and body stance, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. "Couture" means dressmaking, sewing, or needlework and "Haute" means elegant or high. Haute Couture is a "protected name" that can be used only by firms that meet certain well-defined standards by Chambre de commerce et D’industrie le Paris.
To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules:
Design made-to-order for private clients, with one or more fittings.
Have a workshop (atelier) in Paris that employs at least fifteen people full-time.
Must have twenty full-time technical people in at least one atelier (workshop).
Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.
Ready-to-wear…. or prêt-à-porter is the term for factory-made clothing, sold
in finished condition, in standardized sizes. Designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item.
In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. The Fall/Winter shows take place in February, and the Spring/Summer collections are shown in September.
Mass Market… is ready-to-wear garments in mass. is available in large quantities and
standard measurements. use’s cheap materials or fabrics,
creatively used, to produce affordable fashion.
use simple production techniques therefore to sell at cheaper rates.
are fashion available both in brands and on streets.
Areas of fashion design…Area Brief Market
Women’s day wear Practical, comfortable, fashionable
Haute-couture, ready-to-wear, mass market
Women’s evening wear
Glamorous, sophisticated, suited for occasions
Haute-couture, ready-to-wear, mass market
Women’s lingerie Glamorous, comfortable, washable
Haute-couture, ready-to-wear, mass market
Men’s day wear Casual, practical, comfortable
Tailoring, ready-to-wear
Men’s evening wear Smart, elegant, formal, apt for occasion
Tailoring, ready-to-wear
Kid’s wear Trendy or classy, practical, washable, functionable
Ready-to-wear, mass market
Teenage girl wear Colorful, comfortable, glamorous, pretty
Ready-to-wear, mass market
Area Brief MarketJean’s wear Unisex, democratic,
comfortable, practical, functional
Ready-to-wear, mass market
Sport’s wear Comfortable, practical, well ventilated, washable, functional
Ready-to-wear, mass market
Knit wear Right weight and color for the season
Ready-to-wear, mass market
Outer wear Stylish, warm, Right weight and color for the season
Ready-to-wear, mass market
Bridal wear Sumptuous, glamorous, classic
Haute-couture, ready-to-wear, mass market
accessories Striking, fashionable Haute-couture, ready-to-wear, mass market
Designing a Collection
Design development process are as follows…
1. Research 2. Theme/ Mood board3. Inspiration board4. Illustration board5. Client board6. Accessory board7. Flat sketch board / tech pack8. Trim and fabric board9. Muslin fits (toile)10. Actualising the garment11. Costing 12. Presentation
Research is done on… Type of collection Trend forecast Material availability Theme and inspiration Season Story line Clients profile Budgeting and costing
Theme/ Mood board & inspiration board revolves around…
Occasions Seasons Activities Interests Social interests Objects Nature Emotions …etc
Client profile board showcases…
Age group Social status Income Interests and hobbies Demography or geography Season or activity Marital status Character Attitude Motto in life Role model
Accessory board…
Carried Accessories
Worn Accessories Detachable Accessories
Canes, handbags, swords, hand fans, parasols, umbrella etc
Jackets, boots and shoes, cravats, ties, sunglasses, belts, gloves, muffs, jewellery, watches, shawls, scarves, socks, stockings etc
Aigrettes, lapels, pins and badges etc
Accessories can be categorised mainly into 3 types:
Flat / technical sketch sheet details…
the blue print of making a garment the proportional drawing on construction of garment seam types and placement stitching and its types trims and fabrics number of pieces to construct number of colors for the same design sizes
Flat sketch
Tech pack
Trim and fabric board consists of…
Embellishments Closures (buttons, hooks etc) Laces Threads Fusing material Label (brand name) Fabric swatches
Trim board
Swatch board
Muslin fit (toile) Are done by either using draping
method or pattern making method This is the process of test fit done
before actualising on real fabric. It helps in correcting any ill fit or flaws
in the garment. Is done on cheaper fabrics
Actualising… Muslin fit or toile are transferred onto
real fabrics after alteration or correction if any
The transferring is done with the help of tracing wheel, scales and markers
Costing… Includes all expenses inherited during
the development of every single garment piece.
Later a price is put up on the basis such that all the expenses + profit is incurred back.
Can hike any % of the total net expense to gain back any % of profit
Presentation… Collection launch at a fashion runway Retail store exhibition Exhibition to client E -store launch Presenting to the in house head
designer
Conclusion Fashion keeps inviting and exploring
new lands and base when every time a new design develops. But the concepts and process involved remains the same and design derivation are always fresh, crisp and edgy.
Fashion will never fade its face in any era. Fashion in you showcase the outlook who you are as a person.
Thank you
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