capgemini b2b+social media=p2p 2007

b2b+Social Media=p2p

Capgemini Digital Services

December 2007

CE v5.8

b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 2

Agenda

Premise Content strategy Delivery and socialization Workflows 2008 Q&A

CE v5.8

b2b+social media=p2p | W3C Video on the Web Workshop | © 2007 Capgemini - All rights reserved 3

Making the case for Social Media (video, screencasts, blogs, etc.)

We do not sell “products”—our clients buy our people and our collective expertise, experience and passion

Using web video, screencasts and blogs enables us to put a human face to our content

For us, social media means democratic media: ideas move from the bottom up and from side to side

Our commitment to social media is crucial to our commitment to innovation

Our goal is intimacy through industrialization and innovation

CE v5.8

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We use documentary techniques to let the real people tell real stories

Naturalistic storytelling supported by a conversational interview process

Intercut fixed and handheld camera work

Simple, clean titles with low-key branding

Capture with available lighting and minimal fill

Left-field music (i.e. not typical pounding corporate techno)

No special effects

We want to capture the subject’s enthusiasm for the content

CE v5.8

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Good storytelling is key to our strategy

We tell stories that people will want to watch and share

CE v5.8

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We have developed our own web-based player

Embedded in capgemini.com

page

Users click the ‘share’ button

to socialise

Both versions allow social

linking, emailing and

embedding

URL links to relevant content

Player provides title of film

Branded offsite player

We will be launching a multi-video version with content grouped around themes in

2008

A standards-based solution designed

for our socialization strategy

CE v5.8

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Production PublicationPost-Production

Without standardization, our complex workflow would break

A standards-centric workflow supports repeatable results

regardless of the content across our extended network

PAL

Metrics

NTSC

HD

SD

Shared

Storage

AIFF MOVWMV

PPT

WWW

DVD

Online PMO space

PSD

FLA

Post-production

Content is is assembled using consistent and compatible workflows within

Capgemini and our extended network.

Production

Content arrives from a number of places in a range of

formats and resolutions

Publication

Materials are prepared for WWW, events, and sales teams in most

popular formats (mp2-4, flv, WMV, MOV) with players for all platforms at

consistent resolutions.

Brand

Assets

FCP Avid AE

CE v5.8

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2008 Goals and Challenges

Fill out the publishing kit Expand jukebox player to larger playback sizes Develop and launch dedicated screencast player Expand production network across US, EU, Pac-Asia

Focus and enhance the external push of content Programmatically move beyond video sharing sites to

relevant blogs and industry sites Develop metrics for ROI

Establish best practices for organizing materials around communities of interest within Capgemini to enhance internal collaboration

Transcription of all content Metadata/Taxonomy/Folksonomy standards DAM platform adoption

We’re still learning, and encountering new challenges every day

CE v5.8

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Examples of our published work

Digital Natives: Reshaping the Telecom & Media Landscape

Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain

Cars Online: Understanding Consumer Car Buying Trends

Key Findings of the 9th Edition of the European Energy Markets Observatory

Capgemini YouTube Channel

Also find us on sites such as Brightcove, Blip.tv, DailyMotion, Veoh…

Q&A