canon mega pixel presentatiom

Performance you expect from the brand you trust..

Megapixel Camera Market Trends

Zoe Yates

“Megapixel was the most dominant trend in IP cameras over the first half of 2009”

“ Industry people voted megapixel as the overwhelming choice for having the most impact on the video surveillance business”

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Source : ipvideomarket.info

What is Megapixel?• High quality images up to 5MP (2592(H) x 1940(V) )• Up to 25 / 30 FPS• Ideal for environments that require high quality, very

detailed images– Casinos– Factories – Banks– Retail

• JPEG, MPEG4 and H.264 versions available.

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ISC West PollWhich trend will have the most impact on

video surveillance purchases in 2009?

• Megapixel Cameras: 58%• Hybrid DVRs: 20%• Video Analytics: 9%• Intelligent/Advanced Storage: 7%• Other: 6%

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Mega Pixel Vs HDTVMegapixel• Typically up to 5MP (2592(H) x 1944(V) )• Wide range of manufacturers and availability • Little or no industry standards

HDTV• Typically up to 1-2MP (1920 x 1080) aka 1080 I / P• 16:9 Industry standard• New technology so fewer cameras currently available

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Key Market Players

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Example Models

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Make Model Megapixels FPS* USP Price

Axis 223m 2.0 9 Day / Night £800.00

Sony SNCCM120 1.3 15 Video Analytics

£700.00

DVTel 9580 1.3 12 Day / Night £800.00

Panasonic WV-NP304 1.0 25 Image Quality

£835.00

Arecont AV5155 5.0 9 Performance

£750.00

IQeye 750 5.0 10 Day / Night £850.00Source : Internet* At highest resolution

Image Comparison

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4CIF 740 x 480

1280 x 970

2592 x 1944Source : Bosch

Important Considerations• Poor Light Performance*

– Not ideal for Outdoor

• FPS reduces as MP’sincrease

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12

34

05

1015202530

Megapixel Performance

Source : IQeye

* Compared to 4CIF Cameras

Important Considerations• Large images– More Bandwidth– Greater Storage

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Dinion IP camera at 4CIF MPEG-4 consumption vs. 1600x1280 megapixel cameraSource : Bosch

Why Canon and Megapixel?• Fast Growing Market Segment

– Customer requirement for greater detail and performance

• Utilise existing Canon processor and lens technologies

• Use the brand to drive sales and awareness

• Establish Canon as the industry leader in megapixel technologies

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Product Suggestion• 5MP Camera• 25 / 30 FPS (MJPEG & H.264)• Day / Night (0.1 lux and below)• Canon superior image quality• Static and Fixed Dome Mounts• £800.00 price point• Long term - PTZ Camera

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Questions and Answers

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Contact Information• Email - Zoe.yates@rocketmail.com• Telephone – 07877 195217

THANK YOU!

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