cannes lions 2012 winning campaigns - print

Executive Creative Director: JorgeCarreno, Robin de LestradeCreative Director: Jorge Carreno, Robin deLestradeCopywriter: Ugo Fossa, Eric LavenacArt Director: Guillaume AuboyneauPhotography: Magali Films, Illario, IlarioMagali

Be proud. Beach cleanup days from 22nd to25th of March.

The Shoe

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The Bottle

The Couch

The Boot

Brand: VolkswagenAgency: DDB, Sydney, NSW

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: Australia

Executive Creative Director: Dylan HarrisonCreative Director: Nick Pringle, SteveWakelamCopywriter: Nick Pringle, Steve WakelamArt Director: Nick Pringle, Steve WakelamPhotography: Andreas Bommert

Bikers-Police

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Car Jack-Glass Truck

Park Assist

Brand: MaxamAgency: JWT, shanghai

Industry: House, Garden & PetsMedia: OutdoorMarket: China

Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-ROME

Click for full credits

Click for all Cannes Lions winners

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Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-EGYPT

Brand: Amnesty InternationalAgency: Lowe, Montevideo

Industry: Public interest & Non-profitMedia: OutdoorMarket: Uruguay

Chief Creative Officer: Gabriel RománExecutive Creative Director: Fernando deClemente, Jorge González, Sebastián MirCreative Director: Gonzalo LópezBaliñas, Diego RománCopywriter: Mateo VidalArt Director: Agustín Acosta, AlvaroDiaz, Luis MeyerPhotography: Gustavo Germano

OMAR

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ROBERTO

EDUARDO

CLAUDIO

Brand: Carlton and United BreweriesAgency: BBDO, Melbourne, VIC

Industry: Alcoholic drinksMedia: PrintMarket: Australia

Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCopywriter: Richard WilliamsArt Director: Anthony PhillipsPhotography: Neil Bailey

BLONDES

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REDHEADS

LYING DOWN

Brand: Axe/LynxAgency: BBH, London (England)

Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom

Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, DeanWoodhouseArt Director: Hugo Bierschenk, SzymonRosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz

FIREWORKS

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Brand: Axe/LynxAgency: BBH, London (England)

Industry: Beauty & HealthMedia: PrintPublished: Jan., 2012Market: United Kingdom

Executive Creative Director: Nick GillCreative Director: Dominic Goldman, DavidKolbuszCopywriter: Daniel Schaefer, DeanWoodhouseArt Director: Hugo Bierschenk, SzymonRosePhotography: Jean-Yves LemoigneDirector: Tom Kuntz

PETROL STATION

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Brand: Ray-BanAgency: Marcel, Paris

Industry: Personal accessoriesMedia: PrintMarket: France

Chief Creative Officer: Erik VervroegenCreative Director: Dimitri Guerassimov, EricJannonCopywriter: Martin RocaboyArt Director: Anaïs Boileau, BastienGrisolet, Souen Le VanPhotography: Mark Seliger

1942 LOVERS

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Industry: Personal accessoriesMedia: PrintMarket: France

1956 DANCING

Industry: Personal accessoriesMedia: PrintPublished: Mar., 2012Market: France

1992 RAPPER

Brand: McDonald'sAgency: DDB, Johannesburg

Industry: Catering industryMedia: PrintMarket: South Africa

Executive Creative Director: Grant JacobsenCreative Director: Grant JacobsenCopywriter: Andre VrdoljakArt Director: Hital PandyaPhotography: Carioca

TIFFANY

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BILLY

THEODORE

Brand: ClaroAgency: Ogilvy, São Paulo

Industry: Professional & Public servicesMedia: PrintMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: Claudio Lima, FredSaldanhaCreative Director: Andre Kirkelis, Claudio LimaCopywriter: Hugo VeigaArt Director: Diego Machado

A

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T

S

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Andre Kirkelis, ClaudioLimaCopywriter: Hugo VeigaArt Director: Diego Machado

I

Industry: Personal accessoriesMedia: PrintPublished: Mar., 2012Market: France

Never hide

1965 MINISKIRT

Brand: Editorial CoyunturaAgency: JWT, Buenos Aires

Industry: Media & PublishingMedia: PrintMarket: Argentina

Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Aariel AbadiCopywriter: Juan MeszArt Director: Fernando Zagales

CHINA/USA

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INDIA/CHINA

BRAZIL/GREAT BRITAIN

Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinski, Hamburg

Industry: Automotive & ServicesMedia: PrintMarket: Germany

Chief Creative Officer: ArnoLindemann, Bernhard LukasCreative Director: Thomas Heyen, MarkusKremerCopywriter: Tim Esser, Jan HoffmeisterArt Director: Soen Becker

FAMILY

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BUSINESS

LEISURE

Silver

This dress was jointly purchased by six women.Sale Harvey NicholsBehave

Brand: Harvey NicholsAgency: Y&R, Dubai

Industry: Retail & DistributionMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Kalpesh Patankar, ShahirZagCopywriter: Shahir ZagArt Director: Kalpesh PatankarPhotography: James Day

Behave, Dress

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This dress was jointly purchased by fivewomen.Sale Harvey NicholsBehave

Behave, Handbag

This jacket is now jointly owned by three men.Sale Harvey NicholsBehave

Behave, Jacket

I love my house now belongs to my ex-wife.For all life's twists and turns: Flexible financialplans.

Brand: Swiss LifeAgency: Leo Burnett, Zurich

Industry: Financial & Legal servicesMedia: PrintMarket: Switzerland

Executive Creative Director: Peter BrönnimannCreative Director: Peter Broennimann, MartinSpillmannCopywriter: Thomas Schoeb, Simon SmitArt Director: Daniele Barbiero, Reto Clement

I LOVE MY HOUSE

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I never want children are great.For all life's twists and turns: Flexible financialplans.

NEVER WANT CHILDREN

I'm not interested in getting married in church ismore romantic.For all life's twists and turns: Flexible financialplans.

NOT INTERESTED INGETTING MARRIED

She's my everything went wrong.For all life's twists and turns: Flexible financialplans.

SHES MY EVERYTHING

I like working with you is impossible.For all life's twists and turns: Flexible financialplans.

I LIKE WORKING WITH

You are the only woman I love a man now.For all life's twists and turns: Flexible financialplans.

ONLY WOMAN

The power of flowers.

Brand: FleuropAgency: Leo Burnett, Zurich

Industry: Professional & Public servicesMedia: PrintMarket: Switzerland

Executive Creative Director: PeterBrönnimann, Martin SpillmannCreative Director: Peter Brönnimann, SimonStaubCopywriter: Diana RossiArt Director: Reto ClementPhotography: David Willen

Broken Vase

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Get to us before he gets to youLet ray of hope help you fight problemgambling1800-STOP-NOW

Brand: Cheistian Care ServicesAgency: Leo Burnett, Singapore

Industry: Public interest & Non-profitMedia: PrintMarket: Singapore

Executive Creative Director: Chris ChiuCopywriter: Colin KohArt Director: Jae SohPhotography: Nemesis Pictures, Jeremy Wong

Jack

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Queen

King

Brand: RheinAgency: Y&R, Santiago

Industry: Office equipmentMedia: PrintPublished: Dec., 2011Market: Chile

Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Alvaro Becker, FranciscoCavada, Emerson NavarretePhotography: Salamagica

Highlighted, Maria Antonieta

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Brand: RheinAgency: Y&R, Santiago

Industry: Office equipmentMedia: PrintPublished: Dec., 2011Market: Chile

Executive Creative Director: AlvaroBecker, Francisco Cavada, EmersonNavarreteCreative Director: Alvaro Becker, FranciscoCavada, Emerson NavarretePhotography: Salamagica

Highlighted, Dulcinea

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Brand: LegoAgency: Jung von Matt, Hamburg

Industry: Toys & GamesMedia: PrintMarket: Germany

Chief Creative Officer: Deneke von WeltzienExecutive Creative Director: Deneke vonWeltzienCreative Director: Karsten RuddigkeitCopywriter: Corinna Ernst, JohannesMilhofferArt Director: Reza RamezaniPhotography: Faruk Heplevent

Imagine

The Smurfs

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Imagine

Asterix and Obelix

Imagine

Lucky Luke and the Daltons

Imagine

TICK TRICK AND TRACK

Imagine

Ernie and Bert

Brand: DB Export DryAgency: BBDO, Auckland

Industry: Alcoholic drinksMedia: PrintMarket: New Zealand

Chief Creative Officer: Nick WorthingtonCreative Director: Levi SlavinCopywriter: Levi Slavin, Simon VicarsArt Director: James TuckerPhotography: Snapper, Alistair Guthrie

The Wine List

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Brand: BajajAgency: Leo Burnett, Mumbai

Industry: Automotive & ServicesMedia: PrintMarket: India

Chief Creative Officer: KV SridharExecutive Creative Director: Nitesh TiwariCreative Director: Vikram PandeyCopywriter: Vikram PandeyArt Director: Brijesh ParmarPhotography: Amol Jadhav Studio, AmolJadhav

Fish

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DANGER SHALL NOT PASS UNNOTICED

Brand: OpelAgency: Y&R, Boulogne-Billancourt

Industry: Automotive & ServicesMedia: PrintPublished: Apr., 2012Market: FranceLanguage: French

Creative Director: Jorge Carreno, Robin deLestradeCopywriter: Eric EsculierArt Director: Eric EsculierPhotography: Patrick Gernignon

THE BOAR

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THE DEER

THE RABBIT

Brand: AbbottAgency: JWT, Buenos Aires

Industry: PharmaceuticalMedia: PrintPublished: Jan., 2012Market: ArgentinaLanguage: English

Chief Creative Officer: Pablo AlvarezTravieso, Gonzalo VecinoExecutive Creative Director: Pablo AlvarezTravieso, Gonzalo VecinoCreative Director: Joaquin AresCopywriter: Guido FreibergArt Director: Juan Ignacio Peirano

Speed up your mind

Anniversary

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Speed up your mind

Football

Speed up your mind

Tourist

Brand: BajajAgency: Leo Burnett, Mumbai

Industry: Automotive & ServicesMedia: PrintMarket: India

Chief Creative Officer: KV SridharExecutive Creative Director: Nitesh TiwariCreative Director: Vikram PandeyCopywriter: Vikram PandeyArt Director: Brijesh ParmarPhotography: Amol Jadhav Studio, AmolJadhav

Socks

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Brand: Mercedes-BenzAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: OutdoorMarket: Germany

Chief Creative Officer: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: David MissingArt Director: Daniel HaschtmannPhotography: Jan van Endert

BIKE

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Brand: Mercedes-BenzAgency: BBDO, Dusseldorf

Industry: Automotive & ServicesMedia: OutdoorMarket: Germany

Chief Creative Officer: Jan Harbeck, DavidMously, Wolfgang SchneiderCopywriter: David MissingArt Director: Daniel HaschtmannPhotography: Jan van Endert

CHILD

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Brand: Life CycleAgency: DDB, Singapore

Industry: Culture, Recreation & SportMedia: OutdoorMarket: Singapore

Chief Creative Officer: Neil JohnsonExecutive Creative Director: Joji JacobCreative Director: Andrew Hook, ThomasYangCopywriter: Andrew HookArt Director: Chris Soh, Thomas YangPhotography: Allan Ng

CITYSCAPE

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TERRAIN

ROAD MAP

Brand: Save the ChildrenAgency: Y&R, Mexico City

Industry: Public interest & Non-profitMedia: OutdoorMarket: Mexico

Chief Creative Officer: RafaelBarthaburu, Esteban SaccoCreative Director: Francisco FerroCopywriter: Gumaro Dávila, SalvadorLara, Auber RomeroArt Director: Oscar Chávez, José MarioMuñoz, Ana SegurajaúreguiPhotography: Ale Burset

KITCHEN CIRCLE

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LIVINGROOM CIRCLE

BEDROOM CIRCLE

Executive Creative Director: Elvis Chau, YangYeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-ROME

Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: illusion Co.ltd., KingkongBangkok, Surachai Puthikulangkura

CIVILIZATION-EGYPT

Brand: ForbesAgency: Ogilvy, São Paulo

Industry: Media & PublishingMedia: OutdoorMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Eduardo MarquesCopywriter: Marcelo PadocaArt Director: Arthur d'Araujo, Fernando ReisPhotography: Big Studios, Alê Catan

DONALD TRUMP

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RICHARD BRANSON

TIGER WOODS

MARK ZUCKERBERG

CHINA/USA

INDIA/CHINA

BRAZIL/GREAT BRITAIN

Brand: Procter & Gamble (P&G)Agency: BBDO, New York City, NY

Industry: Beauty & HealthMedia: PrintMarket: United States

Chief Creative Officer: David LubarsExecutive Creative Director: Toygar BazarkayaCreative Director: Raj Kamble, Paul VinodCopywriter: Apoorva KaleArt Director: Daniel AykurtPhotography: Matt Barnes

DRY ARMPITINFORMANT

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Brand: Procter & Gamble (P&G)Agency: BBDO, New York City, NY

DRY ARMPIT AFFAIR

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Brand: GilletteAgency: BBDO, New York City, NY

DRY ARMPIT BLUFF

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Brand: Medicins Sans FrontieresAgency: M&C Saatchi, Sydney, NSW

Industry: Public interest & Non-profitMedia: PrintMarket: Australia

Chief Creative Officer: Tom McFarlaneExecutive Creative Director: Ben WelshCreative Director: Oliver Devaris, OlivierGirard, Graham JohnsonCopywriter: Oliver DevarisArt Director: Graham JohnsonPhotography: Cream Studios, Steve Yorke

CARBURETOR

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TAP

FUSE BOX

Brand: HondaAgency: Wieden+Kennedy, London (England)

Industry: Automotive & ServicesMedia: PrintMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Chris Groom, Sam HeathCopywriter: Sophie Bodoh, Chris Groom, SamHeath, Sean MurphyArt Director: Sophie Bodoh, Chris Groom, SamHeath, Sean MurphyPhotography: Paul Zak

SWEETCORN

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FISH

LIGHTBULB

Brand: OMOAgency: Lowe, London (England)

Industry: House, Garden & PetsMedia: PrintMarket: United Kingdom

Executive Creative Director: RichardDenney, Dave HendersonCopywriter: Theo BayaniArt Director: Miguel GonzalezPhotography: Dario Mitidieri

MUD

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ADVENTURES

BRAVERY

Brand: ZMG (Newspaper MarketingAssociation)Agency: Ogilvy, Frankfurt/Main

Industry: Media & PublishingMedia: PrintMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: Stephan VogelCreative Director: Helmut MeyerCopywriter: Lothar MuellerArt Director: Christian Kuzman, TillSchaffarczykPhotography: StockPhotos, Norman Konrad

MAGICIAN

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SHOWGIRL

LILLIPUTIAN

Brand: WestoneAgency: DDB, hongkong

Industry: Electronics & Audio-VisualMedia: PrintMarket: China

Executive Creative Director: Jeffry GambleCreative Director: Paul Chan, Shi PingOng, Asawin PhanichwatanaCopywriter: Paul Chan, Jeffry GambleArt Director: Ciff Luk, AsawinPhanichwatanaPhotography: Surachai Puthikulangkura

TRAIN

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Industry: Electronics & Audio-VisualMedia: OutdoorMarket: China

TUNNEL

Industry: Electronics & Audio-VisualMedia: PrintMarket: China

CAFE

Industry: Media & PublishingMedia: PrintMarket: Brazil

BILL GATES

Brand: HondaAgency: DDB, Paris

Industry: Automotive & ServicesMedia: PrintMarket: France

Executive Creative Director: AlexandreHervéCreative Director: Pierrette Diaz, MatthieuElkaïmCopywriter: Marc Badinand, Francis PluntzArt Director: Alexis Benbehe, PierreMathonat, Francis Pluntz

FEAR

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Brand: Office DepotAgency: TBWA, Bangkok

Industry: House, Garden & PetsMedia: PrintMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulExecutive Creative Director: PrangthipSeelosArt Director: Thirasak Tanapatanakul, PithaUdomkanjanananPhotography: Nok Pipattungkul, AnuchaiSecharunputong

VASE

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WINE GLASS

PLATE

Brand: FF English SchoolAgency: Dim & Canzian, São Paulo

Industry: EducationMedia: PrintMarket: Brazil

Chief Creative Officer: Michele DimD'ippolitoCreative Director: Michele DimD'ippolito, Guilherme FacciCopywriter: Michele Dim D'ippolito, PauloMarcussiArt Director: Michele Dim D'ippolito, ThiagoMartinháo

BEAR, BEARD, BEER

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Brand: FF English SchoolAgency: Dim & Canzian, São Paulo

Industry: EducationMedia: PrintMarket: Brazil

Chief Creative Officer: Michele DimD'ippolitoCreative Director: Michele DimD'ippolito, Guilherme FacciCopywriter: Michele Dim D'ippolito, PauloMarcussiArt Director: Michele Dim D'ippolito, ThiagoMartinháo

SHEEP, SHIP, CHIP

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, Jason BagleyCopywriter: Andy LaugenourArt Director: Max StinsonPhotography: Jean Yves Lemoigne

ACTION HERO

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Chief Creative Officer: Dan WiedenExecutive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, Jason BagleyCopywriter: Andy LaugenourArt Director: Max StinsonPhotography: Jean Yves Lemoigne

ROCKER

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Brand: Tiger BrandsAgency: TBWA, Johannesburg

Industry: FoodMedia: PrintMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Mike GroenewaldCopywriter: Raphael BasckinArt Director: Shelley SmolerPhotography: Clive Stewart

MOTHER-IN-LAW

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Brand: Tiger BrandsAgency: TBWA, Johannesburg

Industry: FoodMedia: PrintMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCreative Director: Mike GroenewaldCopywriter: Raphael BasckinArt Director: Shelley SmolerPhotography: Clive Stewart

MOMMY'S BOYS

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Brand: KISS FMAgency: LUA, São Paulo

Industry: Media & PublishingMedia: PrintMarket: Brazil

Creative Director: Atila FrancucciCopywriter: Bruno GodinhoArt Director: Rodrigo Cabello

OZZY OSBOURNE

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Brand: Donate your GarbageAgency: TBWA, São Paulo

Industry: Public interest & Non-profitMedia: PrintMarket: Brazil

Chief Creative Officer: Jaques LewkowiczExecutive Creative Director: Manir FadelCreative Director: Mariana SaCopywriter: Toni FernandesArt Director: Leonardo ClaretPhotography: Paola Vianna

JACQUES

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Brand: AudiAgency: BBDO, São Paulo

Industry: Automotive & ServicesMedia: PrintMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeirosArt Director: Diego Lauton

EAGLE

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Brand: AudiAgency: BBDO, São Paulo

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeirosArt Director: Diego Lauton

MONKEY

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Bronze

Brand: Traffick LightsAgency: BBDO, Singapore

Chief Creative Officer: Danny SearleExecutive Creative Director: Jonathan TeoCreative Director: Ravi Eshwar, DouglasGoh, Primus NairCopywriter: Shivram GopinathArt Director: Clarinta Subrata

Last year 200,000 girls were tricked into thesex trade.That's Southeast Asia alone. And with moregirls being lured in every year by thepromises of a better life, the sex tradecontinues to grow dramatically.You can help put a stop to this. To find outhow, start by joining our movement on theTraffick Lights Facebook page.

Maid Agency

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Brand: Traffick LightsAgency: BBDO, Singapore

Chief Creative Officer: Danny SearleExecutive Creative Director: Jonathan TeoCreative Director: Ravi Eshwar, DouglasGoh, Primus NairCopywriter: Shivram GopinathArt Director: Clarinta Subrata

Last year 200,000 girls were tricked into thesex trade.That's Southeast Asia alone. And with moregirls being lured in every year by thepromises of a better life, the sex tradecontinues to grow dramatically.You can help put a stop to this. To find outhow, start by joining our movement on theTraffick Lights Facebook page.

Restaurant

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Brand: GoogleAgency: BBDO, Moscow

Industry: Internet sites & ServicesMedia: PrintMarket: RussiaLanguage: English

Executive Creative Director: Igor LutzCreative Director: Adrian ElyCopywriter: Daria ArtamonovaArt Director: Adrian Ely, Victor ZerzelePhotography: Jonathan May

Know before you go

Sex Shop

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Brand: PlayStationAgency: TBWA, Madrid

Industry: Toys & GamesMedia: PrintPublished: Aug., 2011Market: Spain

Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Guillermo Gines, VicenteRodríguez, Juan SánchezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso

Wound

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Brand: PlayStationAgency: TBWA, Madrid

Industry: Toys & GamesMedia: PrintPublished: Aug., 2011Market: Spain

Chief Creative Officer: GuillermoGines, Juan SánchezCreative Director: Guillermo Gines, VicenteRodríguez, Juan SánchezCopywriter: Vicente RodríguezArt Director: Fran LópezPhotography: Jesús Alonso

Injection

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Executive Creative Director: Grant JacobsenCreative Director: Grant Jacobsen, PhilMailerCopywriter: Vincent Osmond, Kenneth vanReenenArt Director: Jade Manning, HitalPandya, Greig Watt

Rather have the party at our place

Trophy

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Executive Creative Director: Grant JacobsenCreative Director: Grant Jacobsen, PhilMailerCopywriter: Vincent Osmond, Kenneth vanReenenArt Director: Jade Manning, HitalPandya, Greig Watt

Rather have the party at our place

Cuckoo Clock

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Brand: McDonald'sAgency: DDB, Vienna

Industry: Catering industryMedia: PrintMarket: Austria

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: HannesBöker, Eric SchöfflerCreative Director: Hannes Böker, LukasGrossebner, Dian WarsosumartoCopywriter: Lukas Grossebner, ChristophSchönbäckArt Director: Peter Mayer, DianWarsosumartoPhotography: Lukas Gansterer

McCafé_1

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Brand: McDonald'sAgency: DDB, Vienna

Industry: Catering industryMedia: PrintMarket: Austria

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: HannesBöker, Eric SchöfflerCreative Director: Hannes Böker, LukasGrossebner, Dian WarsosumartoCopywriter: Lukas Grossebner, ChristophSchönbäckArt Director: Peter Mayer, DianWarsosumartoPhotography: Lukas Gansterer

McCafé_3

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Brand: LegoAgency: Pereira & O'Dell, San Francisco, CA

Industry: Toys & GamesMedia: PrintMarket: United StatesLanguage: English

Chief Creative Officer: PJ PereiraCreative Director: Paulo Coelho, Arício FortesCopywriter: Arício FortesArt Director: Paulo Coelho

Blue Brick

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Brand: Harvey NicholsAgency: DDB, London (England)

Industry: Retail & DistributionMedia: OutdoorMarket: United Kingdom

Executive Creative Director: Jeremy CraigenCreative Director: Grant ParkerCopywriter: Will LoweArt Director: Victor MonclusPhotography: Frederike Helwig

Balaclava

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Brand: Harvey NicholsAgency: DDB, London (England)

Industry: Retail & DistributionMedia: PrintMarket: United Kingdom

Executive Creative Director: Jeremy CraigenCreative Director: Grant ParkerCopywriter: Will LoweArt Director: Victor MonclusPhotography: Frederike Helwig

Stocking

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Where it all begins

Brand: StaedtlerAgency: Leo Burnett, hongkong

Industry: Office equipmentMedia: PrintPublished: Mar., 2012Market: China

Executive Creative Director: Connie LoCreative Director: Adrian Lam, WenLouie, Miranda ShingCopywriter: Fanny Lau, Wen LouieArt Director: May ChanPhotography: Stephen Cheung

Church

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Brand: Spectrum BrandsAgency: Fischer America, Buenos Aires

Industry: Electronics & Audio-VisualMedia: PrintMarket: ArgentinaLanguage: English

Chief Creative Officer: Fernando FernándezCreative Director: Diego SicaCopywriter: Esteban SeimandiArt Director: Ricardo Crespo, JorgeGonzález

Life

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Brand: Café BonoGrãoAgency: Y&R, São Paulo

Industry: Non-alcoholic drinksMedia: PrintPublished: Feb., 2012Market: BrazilLanguage: Portuguese

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarottiCopywriter: Lucas CasãoArt Director: Guilherme Rácz

Keep the distance.Café BonoGrão.Strong Brazilian Coffee.

Princess

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Lucha Libre

Old Man

Brand: PerdigãoAgency: Y&R, São Paulo

Industry: FoodMedia: PrintPublished: Mar., 2012Market: BrazilLanguage: Portuguese

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Felipe Gall, Alexandre VilelaCopywriter: Marcelo Conde, RobertoKilciaukasArt Director: Eiji Kozaka, Kleyton MouráoPhotography: Mauricio Nahas

Perdigão Turkey.Now Boneless.

Sad pug

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Sad whippet

Sad lhaza apso

Brand: GoodyearAgency: Y&R, São Paulo

Industry: Automotive & ServicesMedia: PrintPublished: Mar., 2012Market: BrazilLanguage: Portuguese

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Felipe Gall, Alexandre VilelaCopywriter: Samir MesquitaArt Director: José Neto, Daniel SallesPhotography: getty images, CGI

IF IT'S NOT GOODYEAR, GOOD LUCK.

COUNTRYSIDE

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COAST

CITY

Brand: JVCAgency: DraftFCB, São Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto

BASKETBALL

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Brand: JVCAgency: DraftFCB, São Paulo

Industry: Electronics & Audio-VisualMedia: OutdoorMarket: Brazil

Chief Creative Officer: Javier CampopianoExecutive Creative Director: Benjamin YungJr., Cássio ZanattaCreative Director: Benjamin YungJr., Cássio ZanattaCopywriter: Adriano AlarconArt Director: Adriano AlarconPhotography: Zarella Neto

SKATE

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CITYSCAPE

TERRAIN

ROAD MAP

Executive Creative Director: ElvisChau, Yang YeoCreative Director: Hattie ChengCopywriter: Chanfron ZhaoArt Director: Danny Li, Haoxi LvPhotography: Kingkong Bangkok, illusionCo.ltd., Surachai Puthikulangkura

CIVILIZATION-EGYPT

A

T

S

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Andre Kirkelis, ClaudioLimaCopywriter: Hugo VeigaArt Director: Diego Machado

I

Brand: LGAgency: Y&R, São Paulo

Industry: Electronics & Audio-VisualMedia: PrintPublished: Feb., 2012Market: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Jorge Iervolino, Victor SantannaCopywriter: Lucas CasãoArt Director: Guilherme RáczPhotography: Lucio Cunha

Home theater 3D sound LG.Every side of the sound.

Different Sides, Kill

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Different Sides, Pretty

Different Sides, Forrest

Brand: FoxAgency: Leo Burnett, Dubai

Industry: Media & PublishingMedia: PrintMarket: United Arab Emirates

Chief Creative Officer: Bechara MouzannarExecutive Creative Director: Peter BidenkoCreative Director: Mohamed OudahaCopywriter: Jaison BenArt Director: Mohammad Aram

Scary Movie 4

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Alien 3

Hollywoodland

Matrix Reloaded

Brand: FleuropAgency: Ogilvy, Frankfurt/Main

Industry: Professional & Public servicesMedia: PrintMarket: Germany

Chief Creative Officer: Stephan VogelExecutive Creative Director: MatthiasStorathCreative Director: Helmut MeyerCopywriter: Martin Gillan, MatthiasStorath, Stephan VogelArt Director: Helmut Meyer, Asae TanakaPhotography: Marco Perdigones, AsaeTanaka

Facebook

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Sister

RECORD PRODUCER

JACQUES

Brand: OrbisAgency: Ogilvy, hongkong

Industry: Public interest & Non-profitMedia: PrintMarket: China

Chief Creative Officer: Eugene CheongExecutive Creative Director: SandyChan, Simon HandfordCreative Director: Buji Ng, Ben YeungCopywriter: Ronald Chong, Buji NgArt Director: Ben Yeung

KNOTS

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PUZZLE

STROKES

CONFUSION

Brand: TUIAgency: Grey, beijing

Industry: Transport & TourismMedia: PrintMarket: China

Executive Creative Director: Chee Guan YueCreative Director: Chee Guan YueCopywriter: Ning Li, Chee Guan YueArt Director: Ning Li, Chee Guan Yue

CHINA

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EGYPT

AUSTRALIA

GERMANY

Brand: VolkswagenAgency: DDB, London (England)

Executive Creative Director: Jeremy CraigenCopywriter: Jonathan JohnArt Director: David Mackersey

FLOWER

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GRAPH

BOUNCING COIN

CHEERING MAN

Brand: City Lodge HotelsAgency: TBWA, Johannesburg

Industry: Transport & TourismMedia: PrintMarket: South Africa

Executive Creative Director: MatthewBrink, Adam LiveseyCopywriter: Raphael BasckinArt Director: Shelley SmollerPhotography: Clive Stewart

ALARM

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NATURE'S CALL

LATE NIGHT TELEVISION

Brand: Devlyn de MexicoAgency: BBDO, Mexico City

Industry: PharmaceuticalMedia: PrintMarket: Mexico

Chief Creative Officer: Luis RiboExecutive Creative Director: Sebatíán CortiCreative Director: Antonio Garcia, Ariel SotoCopywriter: Octavio NavarroArt Director: Jorge Martinez

BROWN

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GREEN

BLUE

Brand: L'Univers de ChocolatAgency: Dentsu, São Paulo

Industry: Confectionery & SnacksMedia: PrintMarket: Brazil

Chief Creative Officer: Felipe CamaExecutive Creative Director: Felipe CamaCreative Director: Felipe Cama, AlexandreLucasCopywriter: Alexandre LucasArt Director: Adriano Alarcon, Felipe CamaPhotography: Zarella Neto

CAR ACCIDENT

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Brand: MEDIA 24Agency: DraftFCB, Cape Town

Industry: Media & PublishingMedia: PrintMarket: South Africa

Chief Creative Officer: Brett MorrisExecutive Creative Director: François deVilliersCreative Director: Aaron Harris, Doug LarterCopywriter: André de WetArt Director: Riaan van WykPhotography: David Prior

BLANKET

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DOROTHY

WANGARI

Brand: AA- Alcoholics AnonymousAgency: JWT, São Paulo

Executive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: Roberto Fernandez, RicardoJohnCopywriter: Juliano RibasArt Director: Silvio Medeiros

BOY

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Brand: AA- Alcoholics AnonymousAgency: JWT, São Paulo

Executive Creative Director: RobertoFernandez, Ricardo JohnCreative Director: Roberto Fernandez, RicardoJohnCopywriter: Juliano RibasArt Director: Silvio Medeiros

WOMAN

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Brand: Mr.CurtainAgency: Ogilvy, Bangkok

Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: GumponLaksanajinda, Torpun LersinCopywriter: Kris Garford Spindler, EkapolSrisuntornpinitArt Director: Virayut Khunvithayapaisal, WisitLumsiricharoenchoke, NopadolSrikieatikajohn

BEDROOM

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Brand: Mr.CurtainAgency: Ogilvy, Bangkok

Executive Creative Director: WisitLumsiricharoenchoke, NopadolSrikieatikajohnCreative Director: GumponLaksanajinda, Torpun LersinCopywriter: Kris Garford Spindler, EkapolSrisuntornpinitArt Director: Virayut Khunvithayapaisal, WisitLumsiricharoenchoke, NopadolSrikieatikajohn

LIVINGROOM

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Brand: Getty ImagesAgency: Ogilvy, Bogotá

Industry: Professional & Public servicesMedia: PrintMarket: Colombia

Chief Creative Officer: Jhon Raul ForeroExecutive Creative Director: Juan PabloAlvarez, Juan Jose PosadaCreative Director: Andres Astorquiza, DiegoOrtizCopywriter: Diego OrtizArt Director: Andres Astorquiza, FernandoParra, Mauricio SanchezPhotography: Image Bank: Getty Images

GETTY BEAR

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GETTY RALLY

GETTY SHARK

Brand: Defence Force RecruitingAgency: Y&R, Melbourne, VIC

Industry: Professional & Public servicesMedia: PrintMarket: Australia

Chief Creative Officer: Tony GrangerExecutive Creative Director: Ben CoulsonCreative Director: Chris NorthamCopywriter: Alex WadeltonArt Director: Ant Simmons

DO YOU FIT?

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Brand: LaxenAgency: Creative Juice, Bangkok

Industry: PharmaceuticalMedia: PrintMarket: Thailand

Chief Creative Officer: Thirasak TanapatanakulCopywriter: Nattawut SittiwaraphanArt Director: Ratapon Houyhongtong, ThirasakTanapatanakulPhotography: Nok Pipattungkul, AnuchaiSecharunputong

CHICKEN

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BEEF

PORK

Brand: Avelar MachadoAgency: DraftFCB, Lisbon

Industry: Culture, Recreation & SportMedia: PrintMarket: Portugal

Creative Director: Duarte Pinheiro deMelo, Luis Silva DiasCopywriter: Viton AraújoArt Director: Ana Quina

MARK TWAIN

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AGATHA CHRISTIE

JAMES JOYCE

Brand: ToshibaAgency: Euro RSCG, Madrid

Industry: Electronics & Audio-VisualMedia: PrintMarket: Spain

Creative Director: Mariano Duhalde, EkhiMendibil, Haitz MendibilCopywriter: Ernesto SotoArt Director: Hernán RodriguezPhotography: Coni Dietrich

COUPLE

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Brand: ToshibaAgency: Euro RSCG, Madrid

Industry: Electronics & Audio-VisualMedia: PrintMarket: Spain

Creative Director: Mariano Duhalde, EkhiMendibil, Haitz MendibilCopywriter: Ernesto SotoArt Director: Hernán RodriguezPhotography: Coni Dietrich

FAT MAN

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Brand: VisionlabAgency: Publicis, Madrid

Industry: Personal accessoriesMedia: PrintMarket: Spain

Executive Creative Director: Alexandre OkadaCreative Director: Rafael SantamarinaCopywriter: Pablo MurubeArt Director: Manu Mazzaro

SOFTWARE TERMS

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Brand: VisionlabAgency: Publicis, Madrid

Industry: Personal accessoriesMedia: PrintMarket: Spain

Executive Creative Director: Alexandre OkadaCreative Director: Rafael SantamarinaCopywriter: Pablo MurubeArt Director: Manu Mazzaro

LEASE CONTRACT

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Brand: MentosAgency: Ogilvy, Mumbai

Industry: Confectionery & SnacksMedia: PrintMarket: India

Chief Creative Officer: Abhijit Avasthi, RajivRaoCreative Director: Priti AroraCopywriter: Tushar PalArt Director: Priti Arora, Deelip KhomanePhotography: Raj Mistry

BARBED WIRE

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NAILS

ELECTRIC SHOCK

Brand: Hot WheelsAgency: Ogilvy, Mumbai

Industry: Toys & GamesMedia: PrintMarket: India

Chief Creative Officer: Abhijit Avasthi, RajivRaoExecutive Creative Director: Sukesh KumarNayakCopywriter: Sukesh Kumar NayakArt Director: Pratheeb Ravi, VinitSanghvi, Swaroop SankarPhotography: Studio 31

REFRIGERATOR

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DRAWERS

SOFA

Brand: WHITE COLLAR HIPPIESAgency: BBDO, Mumbai

Industry: Transport & TourismMedia: PrintMarket: India

Chief Creative Officer: Josy PaulExecutive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep SawantArt Director: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep Sawant

AK-47

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Brand: WHITE COLLAR HIPPIESAgency: BBDO, Mumbai

Industry: Transport & TourismMedia: PrintMarket: India

Chief Creative Officer: Josy PaulExecutive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep SawantArt Director: Rajdeepak Das, YohanDaver, Josy Paul, Sandeep Sawant

NUCLEAR REACTOR

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Brand: BeiersdorfAgency: DraftFCB, Lisbon

Industry: Beauty & HealthMedia: PrintMarket: Portugal

Creative Director: Duarte Pinheiro deMelo, Luis Silva DiasCopywriter: Viton Araújo, Patrick Durkin, SamirMesquita, Gregory Robert WikoffArt Director: Rodrigo Burdman, Ricardo Silveira

PROFESSIONALFOOTBALL PLAYER

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Brand: BeiersdorfAgency: DraftFCB, Lisbon

Industry: Beauty & HealthMedia: PrintMarket: Portugal

Creative Director: Duarte Pinheiro deMelo, Luis Silva DiasCopywriter: Viton Araújo, Patrick Durkin, SamirMesquita, Gregory Robert WikoffArt Director: Rodrigo Burdman, Ricardo Silveira

ARABIAN PRINCE

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Brand: Tok & StokAgency: DDB, São Paulo

Industry: House, Garden & PetsMedia: PrintMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Keka Morelle, AndrePedrosoCopywriter: Luciana CardosoArt Director: Ronaldo TavaresPhotography: Mario Daloia

RUG CHEST OF DRAWERS

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Brand: Tok & StokAgency: DDB, São Paulo

Industry: House, Garden & PetsMedia: PrintMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Keka Morelle, AndrePedrosoCopywriter: Luciana CardosoArt Director: Ronaldo TavaresPhotography: Mario Daloia

RUG CHAIR

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Brand: VolkswagenAgency: BBDO, São Paulo

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: Luiz SanchesCopywriter: Rynaldo GondimArt Director: Julio Andery, Luiz SanchesPhotography: Rafael Pinho

SUPERMARKET

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Brand: Dank Second Hand FurnitureAgency: DDB, Istanbul

Industry: House, Garden & PetsMedia: PrintMarket: Turkey

Executive Creative Director: Karpat PolatCopywriter: Melih EdisArt Director: Cihangir Gumus

BOXES WASHING MACHINE

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BOXES FRIDGE

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Brand: National Library BoardAgency: Leo Burnett, Singapore

Industry: Culture, Recreation & SportMedia: PrintMarket: Singapore

Executive Creative Director: Chris ChiuCopywriter: Colin KohArt Director: Katherine Khor, Jae Soh, HenrySoonPhotography: Nemesis Pictures, Iggi Ng

LITTLE RED RIDING HOOD

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Brand: National Library BoardAgency: Leo Burnett, Singapore

Industry: Culture, Recreation & SportMedia: PrintMarket: Singapore

Executive Creative Director: Chris ChiuCopywriter: Colin KohArt Director: Katherine Khor, Jae Soh, HenrySoonPhotography: Nemesis Pictures, Iggi Ng

THE EMPEROR'S NEW CLOTHES

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Brand: BetadineAgency: Y&R, Prague

Industry: PharmaceuticalMedia: PrintMarket: Czech Republic

Chief Creative Officer: Jaime MandelbaumCreative Director: Marco Antonio doNascimento, Jaime MandelbaumCopywriter: Daniel JosephArt Director: Matthew Edwards

BIKE ACCIDENT

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