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Cannabis Beverages Global Market
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state of hemp, HBJ | Annual marijuana business factbook, mjbizdaily
Cannabis Plant Parts for Beverages
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
Flowers
Seeds
Leaves
Stalk / Stem / Roots
- CBD Infused tea- CBD Infused water- THC Infused beer
- Hemp milk- Hemp beer
- Hemp juice
- Hemp Beer (vegan)
Cannabis Beverages Market Evolution
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
Cannabis
Plant Species
Hemp Plant
Low THC/ Low CBD
MarijuanaPlant
High THC
Hemp Plant
Low THC, High CBD
1990s 2019
Hemp Drinks Active Hemp Drinks
Psychoactive Drinks
Cannabis Beverage Type Map
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
Non Alcoholic Alcoholic
No Cannabinoids
Cannabinoids
Hemp milkHemp tonicHemp soda
Hemp gin
CBD Beer
THC Beer
CBD CoffeeCBD Water
CBD Wine
THC Wine
Hemp beer
THC Tea
Cannabis Product Market Segments
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
90s 2020
Gro
wth
$$
Recreational
PsychoactiveMarijuanaDrinks
Active Hemp Drinks (CBD)
Hempdrinks
Active Hemp (cbd) and Psychoactive (thc) drinks overtaking traditional hemp drinks due to changing regulations and awareness
Hemp Foods
Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state of hemp, HBJ | Annual marijuana business factbook, mjbizdaily
Alcohol versus Cannabis
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
Psy
choa
ctiv
e ef
fect
Alcohol
1 hour
Psy
choa
ctiv
e ef
fect
Cannabis
6 hours
Technical solutions● Nano encapsulation / emulsification to increase onset● CBD can help to increase offset● Correct balance of cannabinoids to produce a more ‘social high’ similar to alcohol
China - biggest supplier of hemp
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
Market Overview● 1.4B ppl● Largest supply world● Top 5 beverages consumed are:
○ red wine, rice wine (Chinese baijiu), beer, whiskey, white wine
Regulatory Overview● Hemp is legal as a food● CBD is not legal yet● THC is not legal yet
Emerging Trends in Beverages● Consumption per capita increasing● Chinese consumer palate is maturing (e.g., craft
beer)● Pride in domestic brands emerging● Trends towards health (low sugar, organic)Sources: 2018 hemp industry fact book, mjbizdaily | 2016 state
of hemp, HBJ | Annual marijuana business factbook, mjbizdaily
Fireseed Brands is building a platform to market in China for hemp consumer products today, cannabis tomorrow
Materials Sourcing
Bottling
Ware housing
Formulation Consumer Testing
Branding Activation Campaigns
Social Media and Content
Direct Sales Distribution Online
Compliance
China Hemp Beverage Platform
Labeling Packaging
Sales
Marketing
Development
Production
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
Thank you
Confidential - property of Fire-Seed Brands Co. Limited. Do not forward or reproduce.
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