canada goes green with gear up campaign

Jan Lohmann, Marketing Communications Manager, MSNA

The Microsoft Corporation

Canada Goes Green with Gear Up Campaign Plan

“Everyone thinks of

changing the world,

but no one thinks of

changing himself.”

Leo Tolstoy

ADKAR Step Intervention Measurement

Awareness of the need for

change

Communications on

SharePoint, Services Monday

Morning Letter; BG email as

allowed

TBD

Desire to participate and

support the change

Sponsorships TBD

Knowledge on how to

change

Training TBD

Ability to implement

required skills and

behaviors

Practice and videos TBD

Reinforcement to sustain

the change

Coaching

Withdrawal of the Gear UP

print

TBD

Prosci PCT profile

0

10

20

30Leadership

Change

Management

Project

Management

Campaign Summary

Canada Goes Green with Gear Up

Enter the Canada Goes

Green with Gear Up Campaign

and win a prize!

Win a new

Zune or a digital t-shirt!

Download eToolKit or Gear

Up Mobile and save valuable

resources.

eMail signature for SMSGR TeammyReadiness Mailer/digital announcement in all electronic publications/newslettersAnnouncements during Canadian meetings (If any occur during campaign)Screen display in sales office Email message for Segment Leads and othersAll contest information on Canada Web main page and Readiness page to drive traffic to that site.Include links to Gear Up Survey

Each time you complete a demo

post test or enter the survey,

your name is entered for a

drawing. (Max 3x)

Prize is a Zune and/or digital

tee-shirt from Amazon. Video

link

You can see the tee-shirt @ http://www.amazon.com/SHOPZEUS-Wireless-Transmitter-Tshirt/dp/B00166VLS2/ref=sr_1_1?ie=UTF8&s=apparel&qid=1239934584&sr=8-1

Here is the link to the video of the wireless tee-shirt: http://www.youtube.com/watch?v=4O14yKus1Y8 or http://www.metacafe.com/watch/1875740/wi_fi_t_shirt/ .

Two winners will be chosen by drawing

to create their own viral video.

One video demo for Mobile version

One video demo for Toolkit version

Measuring the Results

Integrate this with the WW Gear Up Survey in May

Winners announced and viral videos posted on Canada Web Readiness site

Segment Readiness sites

Slide with winner information on flat screen in sales office

Check back at 3,6,9 months for success stories

ADKAR Step Intervention Measurement

Awareness of the need for

change

Communications on

SharePoint, Services

Monday Morning Letter; BG

email as allowed

Attendance at training; SMSGR and

BG SharePoint hits

Desire to participate and support

the change

Sponsorships BG EVPs will appoint sponsors

Knowledge on how to change Training Two onsite sessions

One video posted on SharePoint

sites

Viral video contest

Ability to implement required

skills and behaviors

Practice and videos Post-test an video content

Reinforcement to sustain the

change

Coaching

Withdrawal of the Gear UP

print

Online pivot table pre-and post at 1

and 3 month intervals

GAP Corrective Action

AWARENESS BG managers communicate the need to change and risk of not

changing; face-to-face communication about how the change

impacts them directly

DESIRE Identify the resistor and identify the root cause

Use top-ten steps for managing resistance

KNOWLEDGE Product training

ABILITY Online job aids to support the new behaviors

Video contest

Corporate technical troubleshooting

REINFORCEMENT Messaging that the print version is gone forever and that the

eToolKit and Mobile versions are the only options for the future.