campus celebrities dealing with high-profile coaches & student-athletes #secca13 jason cook, apr
Post on 24-Feb-2016
22 Views
Preview:
DESCRIPTION
TRANSCRIPT
Campus CelebritiesDealing with High-Profile Coaches & Student-Athletes
#SECCA13
Jason Cook, APRSenior Associate Athletics Director
Johnny Manziel
#Johnny Football
“Johnny Manziel's post-Heisman dream tour continued Sunday night
with a trip to the NBA Finals.”
Dallas Morning News, June 10, 2013
#Johnny Football
#Johnny Football
#Johnny Football
#Johnny Football
#Johnny Football
#Johnny Football
#Johnny Football
#Johnny Football
A Twitter Phenom
@JManziel2 356,913@TAMU75,648@AggieAthletics 34,422@AggieFootball 61,698@SECSportsUpdate 110,100
281,868
The Realization
• We contributed to this happening!• First Heisman winner on Twitter• First generation of digital natives• His family has money• Living a college dream
Athletes and Trademarks
Lessons we are LEARNING
• Balance the brand• Don’t jump to conclusions• Provide context and know the rules• Document … document … document• Designate a single POC• Dealing with young adults• Provide support
top related