camilla buchanan, uk design council - dxri providence

Design Council Camilla  Buchanan,  Policy  Advisor  DESIGNxRI,  12  November  2013  

Championing great design to improve lives

Design as an innovation method “I had thought of design as buildings or dresses, done by people in the private sector. I never thought that the principles of creating a product or building could equally be applied to a government service – its taught me that design is something which works for everyone." Lindsey Craig, London Borough of Lewisham

Design?

Packaging Web

Retail Service Product

Branding  

The popular conception of design vs. all other concepts

Eli Bevis, 2006

v  Decoration

All other concepts

v  

Human centred & collaborative by researching user needs

Creating clear visual communications

Iterative working through prototyping and improving

Design as an innovation method

Deliver Solutions which work

Develop Potential solutions

Define The area to focus upon

Discover Insight into the problem

Design as an innovation method

Design in Business

Impact – Yorkshire Flowerpots sales rose from £500,000 to £6m in three years. – Naylor turned over £36m in 2011/12 – Innovation has rippled out through the rest of the business. Over half Naylor’s sales come from products the business wasn’t making five years ago.

Naylor’s Industries Design Council alumni business

Design-led business coaching - impact

For every £1 invested in design, businesses can expect: -  over £20 in increased revenues -  over £4 in net operating profit -  over £5 in increased exports

Design in Public Sector

Impact

-  Redesign of space and communications environment -  Reduced staff absenteeism -  Higher customer satisfaction -  Estimated cost savings of £368,000 per year

Lewisham Borough Council Design Council alumni local authority

Design for Social Challenges

Design to improve life

Ode!

Dementia costs Dementia is a huge issue for the UK and globally: -  cost to the UK is £23 billion per year -  globally costs are $604 billion, 1% of GDP.

Creating the evidence base for design

Beyond2012.org.uk

Design Associates

Thank you @anniecamilla10 www.designcouncil.org.uk