callie ultimo

THE MISSION

Out of control hair that is not tamable has been an issue for sometime for women, Until

now! Tame is a hair product line that is formulated to take control of untamable hair! This hair

product line is designed for women with tangled, frizzy, curly, thick, wiry, and or dry hair. The

age range for Tame brand is for any women with difficult hair. The Tame products are also

formulated by hair color, so no matter what the hair color, there is a Tame product that will

tame there hair and enrich their hair color at the same time.

Tame will start off at selected salons in the Los Angeles area, that will supply all Tame

hair products including their shirts with the Tame logo. This will get the Tame product name

out in public and hopefully will spread by word of mouth. Once the brand is well known in local

salons than the brand will branch out in department stores such as, Target and Walmart. To

advertise the brand even more advertisements will be on billboards located in top areas, such

as LA Live. More ads will appear in magazines such as, Cosmo and Vogue. Once the brand

has achieved a profit in sales than the brand will launch more Tame accessories such as hair

dryer, straightener and curler. Also the brand will branch out to men as well, since men too

can have untamable hair.

The goal for the brand is to eventually have its very own salon. The salon will be fully

equipped with tame products. The salon will be located on Melrose. There will be top trained

hair stylist working at the salon to tame any women’s hair for any occasion. Tame is a brand

that is dedicated to tame women’s difficult hair all over the world. This brand is driven and is a

fresh new solution for women. Tame will be a brand that will keep growing and keep satisfying

women’s hair for lifetimes to come. So tame your mane today and invest in Tame brand.

Sizes & Black & White

red

blonde

brunette

black

Logos

Fonts & Colors

C=7 M=100 Y=50 K=32

C=15 M=100 Y=90 K=10 1

C=25 M=92 Y=86 K=10

C=0 M=35 Y=85 K=0 1

C=40 M=70 Y=100 K=50 1

C=0 M=0 Y=0 K=100 1

C=95 M=90 Y=0 K=48

C=100 M=95 Y=5 K=0 1

C=100 M=25 Y=0 K=0

BANK GOTHICHeader ABCDEFGHI-JKLMNOPQRSTUVWXYZ

BacktalkSans BTNSub heads & body copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Stationary

who: Callie Ultimo adress: 1050 Sunset Blvd Los Angeles, CA 90028

company web: www.tame.com personal email:www.cu@tame.com

cell number732-777-8194 company number 848-994-0781

who: Callie Ultimo adress: 1050 Sunset Blvd Los Angeles, CA 90028

company web: www.tame.com personal email:www.cu@tame.com

cell number732-777-8194 company number 848-994-0781

1050 Sunset Blvd Los Angeles, CA 90028

Products Stationary Products

Store Front

Salon

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Clothing

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Company Car

Website

Tame YourMane