caleb groves portfolio 2014

Caleb Groves is a graphic designer and illustrator specializing in paper illustrations, and print design. In this portfolio, you will find many examples of his work including illustration, graphics, identity branding, and page layouts. His strength is to efficiently design concepts to completion and be aesthetically pleasing and functional.

Designed for a semester-long project, these materials

showcased a hypothetical band and their branding image through materials

such as a CD cover, insert, back cover, concert ticket, and

t-shirt.

The designs on these pages were created

to show a company’s branding on different

mediums such as print ads, business cards, and

the product itself.

Good Taste For Good Times

This thank you card drew inspiration

from Art Deco design.

The graduation announcement on the next page was designed to follow the formal elegant

style in the photographs and motifs that were suggested by the

client.

The first logo was for a CPI hat design contest

and took inspiration from vintage farming designs.

As an intern at Provident Promotions,

the logo concepts on the next page were created

to represent the well established branding of

Young’s Irrigation and Equipment.

Vintage inspired soda logo and

bottle label.

As an intern, these ads were designed for local

businesses advertising in Open For Business

Magazine.

Page layouts designed for

Open For Business Magazine.

Series of paper illustrations and

posters designed for Senior Thesis

Exhibition that feautrued the

re-branding of local Hastings

Businesses.