cal polymrc direction-planning-1.14.13

Market Research Club

at Cal Poly Pomona

January 15, 2013

Overview Self-Introduction

Why another student organization?

Positioning

Objectives

Networking

Learn-by-doing

Leadership Experience

Discussion and Decisions

Adjourn

Tell the group about yourself

name,

year,

major,

anything interesting about yourself,

etc.

Self-Introduction

Fastest growing field in Business Due to ever-increasing volume of business through rapid growth of ecommerce/direct marketing and social media.

Marketing analytics

Consumer insights

Business analytics

Absence of such a club

In Cal Poly Pomona or any schools in SoCal

Only 14 Marketing Research/Analytics MS programs in the country

Why Another Club?

Positioning

Uniqueness

Direct Impact on Placement

Prestige

Practical Experience that foster tangible skill sets that will improve your marketability

Qualitative Research Skills (e.g., focus group moderator)

Quantitative Research Skills (e.g., Qualtrics, MediaLab)

Objective

To network with each other and the professional community

Learn by doing

Gain valuable leadership and teamwork experience

Networking

Tapping the MRA

Job banks

Social events

Linked through social media

SoCal Chapter

Who’s in LA?

Learn-by-Doing

Formal Learning Opportunity

PRC (Professional Researcher Certification)

Educational Opportunities at Cal Poly Pomona

Certification in Marketing Research

Educational Opportunities at MRA

Consulting Project/Competition

GfK Annual Competition

Consulting Project

Consulting Project in IBM409

(Marketing Research II)

CSU Student Research

Competition

Leadership/Teamwork

Experience

Significance of the

Involvement for You

Bragging Right

You will be remembered as the FOUNDING MEMBERS of

the first student club in California in the history of MRA

(Marketing Research Association).

Prestige

Who Should Join the Club? Marketing majors who are curious to

know why consumers do what they do.

Creativity skills / Knowledge of Consumer Psychology / marketing research

Business majors who likes to critically evaluate business situation and come up with a solution using the skill sets honed in their specific subarea

CIS (programming skills)

FRL (forecasting skills)

ACC (Number skills)

TOM (quantitative problem solving skills)

MHR (strategy and people skills)

IB (International/global/cultural knowledge skills)

Business minors who have strong foundations in analytic/research methods or technics

Economics major

Psychology major

Statistics/mathematics major

Computer science major

Hospitality Management,

Apparels,

Graphic Design

Agribusiness

Many others

Agenda

Agenda Name for club?

Cal Poly Pomona Market Research Club?

Dues

Club membership dues

$50?

Mandatory

MRA membership

($55 or if >5 students, $45)

Optional?

Positions Needed

President

Vice President

Treasurer

Vice President of Communications and Membership

Director of Social Media

FB, Twitter, LinkedIn

Director of Community Service

Director of Fundraising

Director of Graphics Design (e.g., flyers)

What else?

Next Meeting….when?

http://www.facebook.com/CalPolyMRC

Questions?

The End!