cad bury ppt
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PRESENTER:-
JITIN KUKREJAMBA 2A
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GEORGE CADBURY FOUNDER OF THE TRUST 1839 1922
John Cadbury opened a shop in Birmingham selling
cocoa and chocolate in 1824
On 7 May 2008, the separation of theirconfectionery and Americas Beverages
businesses was completed
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Approximately $50 billion in revenues
25%+ of global revenue from emerging markets
#1 in global confectionery
#1 in global biscuits
More than 50% of global revenue from snacks andconfectionery
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With annual revenues of approximately $50billion, the combined company is the world'ssecond largest food company, making deliciousproducts for billions of consumers in more than
160 countries. The company employapproximately 140,000 people and haveoperations in more than 70 countries.
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11 brands with more than $1 billion in revenue
70+ brands with more than $100 million inrevenue
40+ brands over 100 years old
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In India, Cadbury began its operations in 1948 byimporting chocolates.
After 60 years of existence, it today has fivecompany-owned manufacturing facilities at Thane,Induri (Pune) and Malanpur (Gwalior), Bangaloreand Baddi (Himachal Pradesh) and 4 sales offices(New Delhi, Mumbai, Kolkota and Chennai).
The corporate office is in Mumbai.
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Cadbury Dairy Milk
5 Star
Perk clairs
Celebrations
Bournvita
Halls
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MARKETING STRATEGIES FOR NEW
PRODUCT LAUNCH -A STUDY ONCUNSUMERS AND RETAILERS RESPONSEON SELECTIVE PARAMETER FORLAUNCHING NEW CHOCOLATE SYRUP
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To find level of importance of factors influencingpurchasing decision of chocolate syrup.
To find out the requisite factors responsible for
successful launch of chocolate syrup.
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TYPE OF RESEARCH Descriptive Exploratory
TYPE OF DATA USED AND DATA COLLECTIONMETHOD Primary Data Secondary Data
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SAMPLING Convenience Sampling
UNIVERSE All the consumer of chocolate syrup in India
SAMPLING UNIT Each single individual who is consumer of
chocolate syrup in Faridabad city & acted asrespondent
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POPULATION All the consumer who are the user of chocolate
syrup in Faridabad city
SAMPLE SIZE
Sample size is the number of people who shouldbe surveyed. For the study, sample size is 50
consumer and 35 retailer .
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QUALITY
PACKAGING
AVAILABLE SIZES
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1 litre 600 ml 300 ml
275 `
155 ` 115 `
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High End Grocers(HEG ) Food Stores Supermarket/Hyper market Chemists Low End Grocers(LEG)
LOCATION All over INDIA
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PROMOTION Advertising Plan Electronic media Print media Visual display and holdings
PROMOTIONAL PROGRAMMES Superior marketing Advance communications Innovative radio programs
Effective press usage Cinema Cadbury Delicious book Free sampling with Cadbury premium brands
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Main competitor:
Godrej Hersheys
some other small manufacturer
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Market Position:
Enjoying the top place in Indian market
Available strengths of chocolate syrup are640 ml350 ml
Available flavor are Chocolate and strawberry
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Profitability Objective
Market Share Objective
Customer Satisfaction
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BRAND AWARENESSCOMPANY NAME: CADBURYBRAND NAME: CHOCO DELITE
CATEGORY: CHOCOLATE SYRUP AVAILABLE SIZES:
1 Ltr 600 ml 350 ml
PACKAGING: PLASTIC BOTTLES
MAJOR CITIES INITIALLY TARGETED: Delhi and NCR region Mumbai Chennai Kolkata
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GEOGRAPHIC SEGMENTATION:REGION:Country wise;Province-wise; City-wiseetc
DEMOGRAPHIC SEGMENTATION:(a) Age:Under 13, 13-35,over 35(b)Gender: Male, Female, children(c )Income: Upper and middle class people
(d)Education: Uneducated, Primary school,Matriculation, Intermediate, Bachelors, Masters,PhD
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BEHAVIORAL SEGMENTATION
(a)Purchase Occasion: Regular occasion,Special
occasion(b) Benefits Sought: Quality,Economy(c) User Status :Non-user,Ex-user,Potential
user,Regular user(d) Loyalty Status: None,Medium,Strong,Absolute
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GEOGRAPHIC REGION DEMOGRAPHIC (a) AGE: Below 13,13-35 (b) GENDER: Children, females, males ,specially
house wives (c) INCOME:
Households A with income range. 30000 andabove
Households B* with income range15000-30000 Households C** with income range.10000-15000
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Market and Demand factor Competitor cost , Price & offers Other External Factor Economic Condition Government action Social action
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People who are using chocolate syrupN=50
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Various purpose of usage of chocolate syrup N=49
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Acceptance level of customers with regards tochocolate syrup
N=50
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rs influencing the purchase decision of chocolate syrup
ConsumersN=50
RetailersN=35
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Consumers
N=50
Retailers
N=35
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ConsumersN=50
RetailersN=35
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ConsumersN=50
RetailersN=35
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ConsumersN=50
RetailersN=35
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ConsumersN=50
RetailersN=35
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ConsumersN=50
RetailersN=35
C R t il
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Consumers Retailers
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Pack that people want of chocolate syrup to be inmarket by CadburyN=50
Consumers
Consumers N=50 Retailers N=35
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omotional offers that attractsonsumers the most
Promotional offer that willcreate market for chocolate
syrup
Consumers N=50 Retailers N 35
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Mode of advertisement influence the good brandimage of Chocolate syrup
Consumers N=50 Retailers N=35
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ttle which the customers prefer
Consumers N=50 Retailers N=35
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Reasonable price of syrup according tocustomers
Consumers N=50 Retailers N=35
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Bottles of chocolate syrup of competitor soldin a week N=35
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Type of packing bottleN=35
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Cadbury should launch this chocolate syrupas India is a developing country and scope ofhuge success of the product exist
People are wiling to use the chocolate syrupif launched by Cadbury.
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So its suggested to launch CHOCOLATESYRUP in to market.
Consumer gave positive response regardingnew chocolate syrup.
The refrigerator should be provided toretailers.
Scheme should be in clear words regarding
display
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