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C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
What Is Psychology?
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
What is psychology?•discipline concerned with behavior and mental processes and how they are affected by an organism’s physical state, mental state, and external environment
•Empirical - relies on evidence gathered by careful observation, experimentation, and measurement
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Notable People In Psychology
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
1. William Wundt(1832-1920)•In 1879 opened first psychological laboratory in Leipzig, Germany•Considered founder and father of psychology
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
2. William James(1842-1910)•Taught 1st psychology class at Harvard and published first widely used psychology textbook.•Considered father of American psychology•Functionalism – How and why a person’s actions help them to adapt. Inspired by Darwin
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
3. G. Stanley Hall1844-1924•Established America’s 1st psychology lab
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
4. Sigmund Freud 1856-1939•Established psychoanalysis perspective.•develop theories about the unconscious mind and the mechanism of repression•inspire the development of many other forms of psychotherapy
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
5. Mary Whiton Calkins(1863–1930) •1st woman president of the American Psychological Association.
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
6. Edward Thorndike(1874–1949) •Conducted first experiments on animal learning.
•He applied animal to human educational experience; he was once the leader in this field.
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
7. Margaret Floy Washburn(1871–1939)
•First woman to receive a Phd in Psychology
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Major psychological perspectivesBiological perspective
Learning perspective
Cognitive perspective
Sociocultural perspective
Psychodynamic perspective
Humanist Perspective
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
1. Biological perspective
•focuses on how bodily events affect behavior, feelings, and thoughts
•Involves:Hormones
Brain chemistry
Genes
Evolutionary influences
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
2. The learning perspective•Concerned with how the environment and experience affect one’s actions•InvolvesBehaviorists
Social-cognitive learning theorists
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
3. The cognitive perspective•Emphasizes what goes on in people’s heads
•Focuses on inferring mental processes from observable behaviors
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
4. The sociocultural perspective•Emphasizes social and cultural forces outside the individual that shape various aspects of behavior
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
5. The psychodynamic perspective•Emphasizes unconscious dynamics within the individual, such as inner forces, conflicts, or the movement of instinctual energy
•Freud’s psychoanalysis
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
6. The Humanist perspective•Emphasizes personal growth and achievement of human potential rather than a scientific understanding of behavior
•Rejected behaviorism and psychoalalysis
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
What do you think?Melissa is a psychologist who studies the phenomenon in which people are less likely help out in situations when they are in groups rather than by themselves. What type of psychologist is she?A.Learning
B.Cognitive
C.Sociocultural
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
What do you think?Melissa is a psychologist who studies the phenomenon in which people are less likely help out in situations when they are in groups rather than by themselves. What type of psychologist is she?A.Learning
B.Cognitive
C.Sociocultural
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turnThe psychological perspective that emphasizes the deep, internal causes of people’s behavior is:
1. Biological perspective
2. Learning perspective
3. Cognitive perspective
4. Psychodynamic perspective
5. Sociocultural perspective
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turnThe psychological perspective that emphasizes the deep, internal causes of people’s behavior is:
1. Biological perspective
2. Learning perspective
3. Cognitive perspective
4. Psychodynamic perspective
5. Sociocultural perspective
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
What do psychologist do?
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Psychologists activities fall into 3 categories:
1.Teaching and/or doing research in college
2.Providing health or Mental-health services
3.Research in nonacademic settings
Ex. Industry
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Differences between therapists:
1.Psychotherapists – unregulated, anyone can be one
2.Psychoanalyst – practices psychoanalysis
3.Psychiatrist - medical doctor
4.Social Worker / Counselor – usually a master’s in social work or psychology
5.Clinical psychologist – PhD or EdD or PsyD but not an MD
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Critical and Scientific Thinking in Psychology
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Critical thinkingThe ability and willingness to assess claims and make objective judgments on the basis of well-supported reasons rather than emotion and anecdote
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Critical thinking guidelinesAsk questions; be willing to wonder
Define your terms
Examine the evidence
Analyze assumptions and biases
Avoid emotional reasoning
Don’t oversimplify
Consider other interpretations
Tolerate uncertainty
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Conducting Research in Psychology
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
1. Descriptive methods
•Methods that yield descriptions of behavior, but not necessarily causal explanations
Include1.Case studies
2.Observational studies
3.Psychological tests
4.Surveys
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
A. Case studies•A case study is a detailed description of a particular individual being studied or treated.
•Most commonly used by clinicians, but occasionally used by academic researchers•Pros? Cons?
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
B. Observational studies•Researchers carefully and systematically observe and record behavior without interfering with behavior.
Naturalistic observationPurpose is to observe how people or animals behave in their natural environments.
Laboratory observationPurpose is to observe how people or animals behave in a more controlled setting.
Pros? Cons?
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
C. Psychological tests•Procedures used to measure and evaluate personality traits, emotional states, aptitudes, interests, abilities, and values•Characteristics of a good test include
Standardization
Reliability
Validity
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Standardized tests• The test is constructed to include uniform procedures for giving and scoring the testReliability•In test construction, the consistency of test scores from one time and place to anotherValidity•The ability of a test to measure what it was designed to measure
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
D. Surveys•Questionnaires and interviews that ask people about experiences, attitudes, or opinions
•Requires attention to proper sampling procedures
•Popular polls and surveys rely on volunteers
•Volunteers Bias = volunteers may differ from those who did not volunteer.
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
2. Correlational study
•A descriptive study that looks for a consistent relationship between two phenomena
CorrelationA numerical measure of the strength and direction of the relationship between two things
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Variables•Characteristics of behavior or experiences that can be measured or described by a numeric scale
•Variables are manipulated and assessed in scientific studies.
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Direction of correlationsPositive correlationsAn association between increases in one variable and increases in another, or decreases in one variable and decreases in the other
Negative correlationsAn association between increases in one variable and decreases in another
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
ScatterplotsCorrelations can be represented by scatterplots.
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Coefficient of correlation
• The statistic used to express the relationship between two variables
• Can range from -1.00 through 0.0 to +1.00
Correlations close to -1.00 or +1.00 are strong, whereas correlations close to 0 are Weak.
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Explaining correlationsStart with three variables (X, Y, Z)X might cause YY might cause XX might be correlated with Y, which alone causes Z
A correlation does not establish causation.
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?A study of married couples showed that the longer they had been married, the more similar their opinions on social and political issues were.
A.Positive correlation
B.Negative correlation
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?A study of married couples showed that the longer they had been married, the more similar their opinions on social and political issues were.
A.Positive correlation
B.Negative correlation
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?An intelligence test was given to all of the children in an orphanage. The results showed that the longer children had lived in the orphanage, the lower their IQ scores were.
A.Positive correlation
B.Negative correlation
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?An intelligence test was given to all of the children in an orphanage. The results showed that the longer children had lived in the orphanage, the lower their IQ scores were.
A.Positive correlation
B.Negative correlation
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?In a study of American cities, a relationship was found between the number of violent crimes and the number of stores selling violence-depicting pornography.
A.Positive correlation
B.Negative correlation
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?In a study of American cities, a relationship was found between the number of violent crimes and the number of stores selling violence-depicting pornography.
A.Positive correlation
B.Negative correlation
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?A college professor found that the more class absences students have, the lower their grades in the course tend to be.
A.Positive correlation
B.Negative correlation
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?A college professor found that the more class absences students have, the lower their grades in the course tend to be.
A.Positive correlation
B.Negative correlation
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turn
What kind of correlation is this?1. Positive2. Negative3. No correlation
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turn
What kind of correlation is this?1. Positive2. Negative3. No correlation
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
What do you think?Correlation means causation.
A. True
B. False
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
What do you think?Correlation means causation.
A. True
B.False
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Experimental Design
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
An experiment•A controlled test of a hypothesis in which the researcher manipulates one variable to discover its effect on another
Informed consent– Human research subjects must participate voluntarily, and must know enough about a study to make an intelligent decision about whether to participate.
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Is driving while using a cell phone a good idea?
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Experimental variables
Independent variable A variable the experimenter manipulates
Dependent variables A variable that is affected by the independent variable; what is measured
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Independent and dependent variables
When psychologists set up an experiment, they think, “If I do X, then my participants will do Y.”
The “X” represents the independent variable.
The “Y” represents the dependent variable.
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turnAn experimenter wants to study the effects of music on studying. She has some students study while listening to music and others study in silence, and then compares their test scores. What is the independent variable in this experiment?1. The students2. The presence of music while studying3. The kind of music4. The test scores
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turnAn experimenter wants to study the effects of music on studying. She has some students study while listening to music and others study in silence, and then compares their test scores. What is the independent variable in this experiment?1. The students2. The presence of music while studying3. The kind of music4. The test scores
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turnAn experimenter wants to study the effects of music on studying. She has some students study while listening to music and others study in silence, and then compares their test scores. What is the dependent variable in this experiment?1. The students2. The presence of music while studying3. The kind of music4. The test scores
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Your turnAn experimenter wants to study the effects of music on studying. She has some students study while listening to music and others study in silence, and then compares their test scores. What is the dependent variable in this experiment?1. The students2. The presence of music while studying3. The kind of music4. The test scores
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Control condition•A comparison condition in which subjects are not exposed to the same treatment as are those in the experimental condition
Ex. In some experiments, the control group is given a placebo, an inactive substance or fake treatment.
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1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Subject Assignments• For experiments to have experimental and control groups composed of similar subjects, random assignment should be used.
•Strategies for preventing experimenter effects (unintended results due to knowing what is happening) include single- and double-blind studies.
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Pros and Cons of experiments
Advantage• Allows for the determination of cause-and-
effect relationships
Limitations• The sample may not be representative of a
population.• Participants may act in ways they ordinarily
would not.
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Statistical Analysis
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
1. Descriptive statistics•Statistics that organize and summarize research
data
Examples
Arithmetic mean – the average value in a data set
The mean does not provide information about the variability of the responses in a data set.
Standard deviation – the average difference between scores in a data set and the average of that set
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
2. Inferential statisticsStatistical procedures that allow researchers to draw inferences about how statistically meaningful a study’s results are
Ex. Significance Tests - Show how likely it is that a study’s results occurred merely by chance
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©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Types of Studies
Cross-sectional studiesIndividuals of different ages are compared at a given time.
Longitudinal studies
Individuals are followed and periodically assessed over a period of time.
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine the favorite food of adolescents. Which research method would you use?
A.Case study
B.Observation
C.Survey
D.Correlational study
E.Experiment
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine the favorite food of adolescents. Which research method would you use?
A.Case study
B.Observation
C.Survey
D.Correlational study
E.Experiment
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine how introverted or extraverted a person is. Which research method would you use?
A.Observation
B.Psychological test
C.Survey
D.Correlational study
E.Experiment
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine how introverted or extraverted a person is. Which research method would you use?
A.Observation
B.Psychological test
C.Survey
D.Correlational study
E.Experiment
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine whether frustration causes aggression. Which research method would you use?
A.Observation
B.Psychological test
C.Survey
D.Correlational study
E.Experiment
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine whether frustration causes aggression. Which research method would you use?
A.Observation
B.Psychological test
C.Survey
D.Correlational study
E.Experiment
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine whether level of education is associated with a crime. Which research method would you use?
A.Observation
B.Psychological test
C.Survey
D.Correlational study
E.Experiment
C H A P T E R
©2012 Pearson Education, Inc. All Rights Reserved.
1Invitation to Psychology, 5e Carole Wade and Carol Tavris
Which is correct?You want to determine whether level of education is associated with a crime. Which research method would you use?
A.Observation
B.Psychological test
C.Survey
D.Correlational study
E.Experiment
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