by pixel and pedal: saving the planet through b power
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By Pixel and Pedal:Saving the PlanetThrough B Power
Business4BetterMay 1, 2013
Anaheim, CA
Tim Frick | @timfrickMonday, November 25, 13
Summer 2010
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When you’re angrytake it out on your legs...
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And hills...
....literally,for days!
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And then I went home.:-(
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Better Healthcare
Professional Development
Fund
Beer!
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Cause-Driven Clients
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Team Mightybytes
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VIDEO
Here are some stats on our use of video during the ride.
• Shot over 60 videos uploaded to Climate Ride YouTube channel, embedded in
blog, and some shared directly to social networks.
• Many riders shared these videos on their own Facebook walls, blog posts, etc.
• Channel views passed the 12,000 mark during the NYC-DC ride.
• Tried to use (and get riders to use) Viddy, the popular ‘Instagram of Video’ app,
whose user base is growing rapidly. Viddy’s 15 second video limit was too
restrictive to do much useful with it for Climate Ride aside from quick b-roll ‘eye
candy’ shots.
CLIMATE RIDE NYC-DC 2012/OUTREACH REPORT
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•Lists for each day.•Custom locations.•84 tips (find bathrooms,
water stops, etc.)•Lost riders can search to
get directions.
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Here are some site metrics from the past month:
NOTE: As you can see, visits increase significantly during the ride. Our goal should be
to increase user engagement and site interactions before and after the ride as well.
SOCIAL METRICS
Where possible, we tracked metrics and mentions via tools such as Hootsuite, Sprout
Social, Google Alerts, TweetCharts, TweetReach, and so on.
MENTIONSWe tracked both our own mentions of sponsors and donors as well as mentions of
Climate Ride on external sites, blogs, etc. We also made sure that Climate Ride was
connected to these organizations across networks by friending or following all of them.
We also tracked mentions of Climate Ride (about two dozen) on other blogs, websites,
and forums during the ride. A blog post of these mentions can be found on the Climate
Ride blog: Climate Ride NYC-DC 2012 Coverage.
SPONSOR AND IN-KIND DONOR MENTIONS
In general, the following donors and sponsors were mentioned 1-2 times per day during
the ride, primarily on Facebook, Twitter, and Pinterest. This list was culled from those
mentioned on the Climate Ride site.
CLIMATE RIDE NYC-DC 2012/OUTREACH REPORT
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• Facebook sends more traffic to the Climate Ride site than all the other social networks combined.
NOTE: This image was generated later than the bullets above, so numbers are a bit different.
CLIMATE RIDE NYC-DC 2012/OUTREACH REPORT
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Climate Ride Benefits• Website redesign with CMS and new features.• Increased community engagement via event-based
social media campaigns.• Increased donation conversion rate measured using
goals and funnels in Google Analytics.• Increased donations and rider registrations.• Measurable increase in reach to key stakeholders.• Strategic partnerships with new beneficiaries through
introductions by Mightybytes.
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Mightybytes Benefits• Team-building experiences that positively impact
morale, camaraderie and the company in general.• Prolific idea generation while riding.• Testimonials from Climate Ride help expand
Mightybytes’ national reach.• General increased exposure through business referrals.• Team members benefit from an inspiring boost in self-
confidence after pedaling 300+ miles, a task that seemed impossible.
• Asked to be board member for an organization I love.
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B Lab Benefits• Internal employee motivator to push personal
boundaries for participating B Lab staff.• Deeper connection with B Corp community through
riding with B Corps. • 10+ B Corps on two rides.• Work/life balance: stay healthy.• Building relationships with an aligned community of
change makers.• Fundraising and other perks of being a beneficiary.
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Thank You!Questions?
Tim FrickMightybytes, Inc.
www.mightybytes.com@timfrick
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