buzz12 physician practice presentation

Marketing Program Marketing Program Advice:Advice:

Physician PracticesPhysician Practices

About Buzz12About Buzz12

Helping companies and institutions create and execute digital marketing strategies since 2009.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

““Lead Machine”Lead Machine”

Why content marketing?Why content marketing?Educate and informEducate and inform

Why content marketing?Why content marketing?Thought leadershipThought leadership

Why content marketing?Why content marketing?Show off expertiseShow off expertise

Why content marketing?Why content marketing?Attract, nurture leadsAttract, nurture leads

Why content marketing?Why content marketing?Attract, nuture leadsAttract, nuture leads

Why content marketing?Why content marketing?Educate and informEducate and inform

Why content marketing?Why content marketing?SEO!SEO!

Why content marketing?Why content marketing?SEO!SEO!

Why content marketing?Why content marketing?SEO!SEO!

Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

E-newsletter

Reputation Manageme

nt

Recommendations for Recommendations for digital strategy digital strategy

Digital Marketing Campaign

Research

ResearchResearch

ResearchResearch

Your brand

Your competition

Your industry

Your customers

Your prospects

Digital Marketing Campaign

ResearchStrategy

StrategyStrategy

StrategyStrategy

Recommend WHERE to participate (Facebook, Twitter, Pinterest, blog, niche social media sites, etc.)

Editorial calendar for content

Digital Marketing Campaign

ResearchStrategy

Blog/Blog/content marketingcontent marketing

Blog/content

marketing

Blog/Content Blog/Content MarketingMarketing

Development and writing of a blog

Article marketing, white papers, case studies, infographics

Online PR distribution opportunities

Email autoresponder series

Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

Social media Social media

Social media Social media outsourcingoutsourcing

Custom brand your social media sites

Opt-in forms for E-newsletter

Find followers

Engaging with followers

Update & content publishing

Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

E-newsletter

E-newsletterE-newsletter

E-newsletterE-newsletter

Most effective “pull together” of all content marketing efforts.

Non-salesy – only one call to action.

Repurposing of best content from period before.

Drives non-social media participants to your website and your blog.

Digital Marketing Campaign

ResearchStrategy

Social media

Blog/content

marketing

E-newsletter

Reputation Manageme

nt

Reputation Reputation ManagementManagement

Reputation Reputation ManagementManagement

Watch what is being said about your brand.

Respond to comments on blogs and articles.

Look for mentions on social media and anywhere on the internet.

Can’t control negative press; CAN be aware of when it happens.

Tip: use Google Alerts: (www.google.com/alerts)

Short on time?Short on time?Start a blog

(www.wordpress.com) Start gathering email addressesGet Constant Contact accountDo monthly/quarter eNewsletter

Content calendarContent calendar

Getting docs to blogGetting docs to blogInterview them verbally on topic.Record conversation; transcribe

later.Cut to 500 words or so:

◦Short paragraphs◦Short sentences◦Good opening and closing sentence◦Provocative memorable headline◦KEEP IN colloquial, personality-

specific phrases and language.

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