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Buying and Selling Online
Presented by:Dave ThomasBurlington Bank Cardwww.BurlingtonBankCard.com
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Buying and Selling Online
• Secure Transactions• Payment Processing Options• Data Security• Fraud Protection
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
E-Commerce: A Brief History3
117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Online Transaction Flow4
117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
The Transaction String5
117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Secure Transactions
• Secure Socket Layers (SSL)• Digital Certificates
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Secure website 7
117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
“https”8
117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
SSL Lock9
117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Digital Certificate10
117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Payment Processing Options
• Merchant Accounts & Payment Gateways• PayPal• Payment Service Providers
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Merchant Accounts & Payment Gateways
• Simple Integration / Secure Payment Page and no Shopping Cart
• Advanced Integration / API with a Shopping Cart
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Pay Pal
• Simple Integration / Secure Payment Page and no Shopping Cart
• Advanced Integration / API with a Shopping Cart
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Payment Service Providers
• Google Check Out• Amazon Payments & YahooStore
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Data Security
• Policies: Privacy, Refund, Shipping, Contact
• Storing & Transmitting Sensitive Data• Regular PCI Scans
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Best Practices & Tools
• Fraud Prevention Tools• Best Practices: Shipping• Best Practices: Contact Information• Fraud Indicators
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Fraud Prevention Tools
• Address Verification System (AVS)• Card Verification Value 2 (CVV2)• 3D-Secure Payer Authentication (3DS)• Geo-IP Address Match• Bank Identification Number (BIN)
Verification• Collecting a Phone Number
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Best Practices: Shipping
• Shipping to the Billing Address• Signature On Delivery• International Shipping Addresses
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Best Practices: Contact Information
• Recognizable Descriptors• Provide Full Contact Information• Use Dedicated Support Email• Use Toll Free Numbers, Never Letters
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
Fraud Indicators
• Orders: Large, Rush, Multiple, Time Of, International
• Multiples: Cards, Transactions, Shipping Addresses, Purchases/Attempts
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
THANK YOU For a copy of this presentation,
e-mail: dave@burlingtonbankcard.com
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117 Bank Street 1st Fl Burlington VT 05401 PH: 800-758-1002 FAX: 802-419-3722 www.BurlingtonBankCard.com
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