buyer or customer segments
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PEOPLE INORGANIZATION
KELOMPOK 2
Arienaldo Rahman (29115008Gilan! "a#hre$a (2911520%
&ar'ono handra (291151)9*'ahid M+,ahid M+-lim (291151%)
Ti.a Ka-/elia K+-+maa/i (29115050
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Prolem
Anda a.an menaar.an 3rod+. 4,a-a -o6/are'an! a.an men+r+n.an ia'a /ran-a.-i -ee-ar R3750000 3er /ran-a.-i7 A3a.ah i-i 3e-an (den!an #ara .om+ni.a-i -ama
ila oran! 'an! dihada3i mem3+n'ai .ara./er'an! ereda
a!aimana .ala+ 'an! dihada3i i/+ (oran! dior!ani-a-i adalah -e-eoran! 'an! 3ed+li den!an
ia'a (cost consciousness a!aimana .ala+ 'an! .i/a hada3i adalah
-e-eoran! 'an! :m+n!.in /ida. 3erd+li; a/a+ereda o3ini men!enai :#o-/ #on-#io+-ne--;
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Prolem *ol
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*e!men/-
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ar!ain &+n/er (1
Pri#e i- 3rimar' and 3eri-hale- areno/ im3or/an/
Lo in#ome *mall 3+r#ha-e-
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&ARGA
o/ode- 3rod+. 3rod+. # 3rod+. d
19500000
19000000
18500000
21000000
Harga
&ar!a
*o6/are ini mer+3a.an 'an! 3alin! e=-ien
dari -o6/are -e,eni- lainn'a
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PEN>R>NAN IA?A PERTRAN*AK*I
a+/ode- 3rod+. a 3rod+. 3rod+. #
500
%50
%@5
%)0
Penurunan per transaksi
Pen+r+nan 3er /ran-a.-i
*o6/are ini memeri.an .e+n/+n!an R37
500 3er /ran-a.-i
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Rela/ion-hi3 *ee.er (2
In+en#ed ' Re/ailer rand -+!!e-/ion-and 3romo/ion-
Lo In#ome
*mall -3endin! !ro/h4re6erral
Calon pembeli ini lebih mengutamakanbrand yang sering terdengar dan mudahdidapatkan di marketnya, dan jugaseringkali tertarik dengan adanyaiklan/promosi tertentu
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O+r Promo/ion-Bagaimana memberikan promosi agar calon
pembeli tertarik kepada produk kita. 1 6ree li#en-e -o6/are 6or /he 3+r#ha-e o6 5 li#en-e- o6
/hi- -o6/are
"ree -er
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O+r Re
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a-+al Per-on (H
Kara./eri-/i. F17 Oran! den!an /i3e ini adalah oran! 'an! /ida.
/erlal+ mem3erha/i.an ,an!.a a./+7 A3a.aher!+na dalam ,an!.a 3an,an! a/a+ /ida.7
27 Oran! /i3e ini memili.i 3en!el+aran 'an! /ela/i6.on-/an ia /ida. a.an /ia/ia mela.+.an3en!el+aran dalam -.ala e-ar .e/i.a3enda3a/ann'a /e/a37
No/ #on#erned i/h 3er-hale- ordeli
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DDD
High Cost consciousnessKe+n!!+lan 3rod+. .ami adalah da3a/mela.+.an e=-ien-i -ee-ar R3500 r+3iahdari -e/ia3 /ran-a.-i7 Kami
men!a-+m-i.an aha /ran-a.-i3r+-ahaan adalah 17000 3er +lann'a7*ehin!!a 3en!hema/an ini
Less Cost consciousnessProd+. .ami ini a.an memili.i .e+n!!+landi andin!.an 'an! lain7 ?ai/+ den!ande-i!n in/er6a#e 'an! +-er6riendl'7Kem+dahan -i-/em -e#ara o/oma/i-men,adi.an 3rod+. .ami /ida.
memerl+.an .e/eram3ilan .h+-+- +n/+.i-a men!o3era-i.ann'a7 Anda /ida.3erl+ mem3e.er,a.an oran!er3endidi.an .h+-+- +n/+. men,alan.an3rod+. .ami7 *ia3a3+n i-amen,alan.ann'a den!an /rainin! 'an!
-ederhana7 Kena3a har+- a'ar !a,i.ar'aan leih ,i.a i-a hema/
-enilai den!an ia'ali-/ri. anda -a/+ +lan
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RANB >?ER (% rand +'er no/ 3ri#e -en-i/i
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O>R >*TOMER Prod+. ini dimina/i -ea!ai -o6/are 3rod+.-i dari
era!ai 3er+-aan .ela- a/a- di Indone-ia -e3er/iF Re-/oran ee. an!-a (re-/oran ee. den!an 90 #aan!
Re-/oran Me.di ( 6ran#hi-e 6a-/6ood /ere-ar di indone-ia
Ko3i Ma.i (Prod+-en Ko3i T+r+. Ko3i Aroma (Prod+-en Ko3i -e,a. 1920
AA (Prod+-en Ko3i /ere-ar ,aa ara/
P7T7 N+-an/ara a'a *en/o-a (Prod+-en Ko3i m+l/ina-ional
IKI (Prod+-en -na#. /ere-ar indone-ia
Naa/i (Prod+-en *na#.Taro (Prod+-en *na#.
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*>PPORT
O+r Prod+#/ i- al-o 6+ll' -+3or/ed ' i!rand -+#hF
O+r Prod+#/ i- al-o #an r+nnin! inm+l/i3la/6orm
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on
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Ke+n!!+lan *o6/are *o6/are di.eman!.an oleh 3en!eman!
/er3er#a'a '! -+dah mem+a/ era!ai ma#am-o6/are +n/+. 3er+-ahaan /ernama
*o6/are -an!a/ #an!!ih /ahan /erhada3
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*o6/are ini di3a.ai olehF
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Terima Ka-ih
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