business team: shubham agarwal amrita jain sarit mishra jomari peterson brett wiewiora architecture...

SKYLINE PARKPITTSBURGH SEEN

Business Team:Shubham Agarwal Amrita JainSarit Mishra Jomari PetersonBrett Wiewiora

Architecture Team:Mekha Susan AbrahamArthur AzoulaiDonald ChowScott HarrisonJoseph KoonJohnson PunJacob RussoJohn Soh

Faculty Advisor: Pablo Garcia

For-Profit

Solid Model

SPEED

Implementation

Skyline Park, Inc.

Board: Building Owners,

Investors, etc

David Bear

Green Tech Experts

PR & MarketingA&E Team

Regulatory Team

Risks Response

Zoning & PermittingEngaging city officials

early, publicly and transparently

Building Owner Buy-in

Give owners equity in business

Save money, Positive PR

Make them part of the team

Attracting Funders Compelling Business Case

Public Response Extensive Marketing & PR Efforts

Risks & Responses

Concept Drawings

Solidify Funders & Organize Team

Finalize Design

Design Review & Approval

Construction

3 Years

Timeline

47 Million Visitors to New York Annually

7.5% of Visitors (3.5 million people) visit Empire State Building Annually

Market Analysis - Benchmark

Willingness to PayPublic Viewing Poll – Post

Gazette42% of Respondents $10

4% of Respondents $20

2% of Respondents Over 20 Dollars

10 Million Visitors to the Region Annually$3 Billion Dollars in Tourism Revenues Annually

Pittsburgh Stats: VisitPittsburgh.com

What this means for Pittsburgh

• Other Attractions In Regiono Museums o Parkso Venues (Heinz Hall, Benedum, Phipps, etc)o Downtown Restaurants

• Other Nearby Citieso Clevelando Buffalo/Niagara Fallso Washington, DCo Philadelphiao New York City

Competition

Assumptions for Financial Projections

Annual Pittsburgh Visitors: 10,000,000

Maximum % of visitors to High Point Park 6.0%

Ticket Price $15

Special Events/Year 12

Special Events Ticket Price $100

Special Events Attendance 1000

Gift Shop Sales per visitor $2

Borrowing Rate 7%

Basis for Financial Projections

Triple Bottom Line - Financial Projections

NPV - $50 Million Dollars

Triple Bottom Line – Social ROI

Increase in Local Visitors

Innovation

Beauty

City Icon

o Estimate 10,000 visitors come primarily for Park

o Each visitor averages $300 in spending

o Indirect Economic multiplier of 4-7

o Equals $12 M - $21 M economic impact on region

Triple Bottom Line – Social ROI

* Sources: Dr. Daniel J. Stynes, Michigan State University & Visit Pittsburgh

Visitors Spending Multiplier SROI

• Energy Generated Through Wind Belt: 470 KW• Screen Energy Requirements Additional Energy

Requirements:• Total Building Energy Requirements:• Percentage Covered by Renewables:• Water Harvesting• Green Roof Benefits:

Triple Bottom Line - Green

• Long-Term Goal: Make building 65% Renewable energy

• With Windbelt technology: We power 9% of building

• Also provide– Green Roof– Water Reclamation

Triple Bottom Line - Green

• Triple-faceted Design• For-Profit Model• $46 Million profit over ten years• SROI = $12 – $21 million a year• Green ROI – 100% renewably powered,

contributing 9% power to building

Summary & Recommendations

Appendix

Triple Bottom Line – Green Data

• Potentially generate up to 4119 mWh annually • (470 kWh * 8765 hours/year)

• Our Energy needs are:• Projectors – 184 mWh annually

• Rest of our space: • 600 mWh annually

• Rest of Building• 43710 mWh annually

Vision: To make Pittsburgh a top-tier worldwide tourist destination. Mission: Create an icon for the city that emphasizes Pittsburgh’s new role as a leader in green technology and innovation.

Mission & Vision

TECHNICAL FEASIBILITY

• Pittsburgh:– Wind low = 6.0 mph– Wind high = 10.4

• Average wind speed required for wind belt = 6mph.

Funding Considerations

• Government Rebate• PA State incentives and policies for Wind

and Geothermal Energy. • Offers funding up to $5 million at 5% for up

to 15 years

• Potential CollaborationsHumdinger is seeking strategic partners interested in licensing intellectual property rights to manufacture and sell the Wind-cell™ Panel technology.

• http://www.popularmechanics.com/technology/industry/4224763.html

Aeroelastic Flutter Demo