business proposal presentation

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LE 4600 ArtWorx presents

A Quantum Beez production

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PRESENTATION

START

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QB PenCorderStarring:

Yacoob as ‘CEO’ Nadia as ‘Finance’, Haszaliza as ‘IT’, Wani as ‘HR’,

Azwa as ‘Int’l Liaison’ and Ali as ‘Marketing’

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(…stop reading and start listening…)

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Scene 1

“ Who am I? ”

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Agenda• Background and History of QB

• Description of Products & Services

• Market Analysis

• Plans– Profit, Financial and Marketing– QB Beez card

• Conclusion

• Q & A

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What is QB?• Quantum Beez

– Quantum - is an indivisible entity of a quantity that is related to both energy and momentum of elementary particles of matter. (Signifies Science n Tech)

– Beez (Honey) bee exhibits a combination of individual traits and social co-operation which is unparalleled in the animal kingdom.

• (16:68) And your Lord revealed to the bee saying: Make hives in

the mountains and in the trees and in what they build: 69. Then eat of all the fruits and walk in the ways of your Lord submissively.

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Objectives• We are a learning organization and value our customers as

long-term partners to help create a harmonious knowledge-based society.

• Proactively exploit our resources of systems, ICT and software know-how to – fulfill demanding performance needs of the Malaysian masses – writing-recording devices – intelligent city management – Internet enabled community projects.

• One of our missions is to help Malaysia achieve Vision 2020 (at least the ICT aspects of it)

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Dr. A. H. Md. Yacoob

Chief Executive Officer

Hidayatul Azwa

Financial Manager

Noor Nadia Bidres

International Liaison

Hidayatul Shazwani

HR Manager

Haszaliza

IT & Operations

Ali Moud

Marketing

Quantum Beez Family Structure

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Core Competencies • QB PenCorder (UIA 123 currently available)

Future Offerings :• Consultancy

– e-commerce and e-business readiness – requirements studies and/or business process re-engineering

• Technology – Mastering technologies that matter – Grid, Parallel Computing, Bioinformatics, VR

• Applications Development – supports the Linux and Open Source Revolution – MAMPU’s initiative, MyOSS others

• Management – methodologies in project management and administration

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Scene 2

“ At First Sight ”

“The usual suspects”

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Market Analysis

Quantitative Market research

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Recording devices

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Market Analysis• A comprehensive survey of 50 respondents was carried

out.

• The survey was conducted in – IIUM campus– Bukit Jalil LRT station– Secondary school in Kepong – Low Yatt Plaza.

• The sample included – University & school students (35%)– working people (35 %)– general customers (i.e. people who buy recording devices)

(30%).

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Market potential for PenCorder• 84 % prefer using

Mp3 player over IPOD, walkman, mp4 or others

• Reasons– Price– Size– Memory capacity– Durability

Vs

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Market potential for PenCorder

• After Mp3 people prefer using USB for storage

• The price is affordable

• It is convenient and portable

• Not many functions other than storage.

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Does PenCorder have potential?

• 75% of the respondents would like to buy PenCorder as a gift.

• As compared to Mp3 – PenCorder is more

appealing due to • Size• Price• Memory• Durability

Vs

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Scene 3

“ BEEdazzled ” “Signs” “Hero”

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QB PenCorder (1st product in Malaysia)

Description

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Recording devices

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QB’s PenCorder could be used as a:

- normal ballpoint pen to write

- mp3 player to play your favourite songs

- a recorder to record meetings and lectures.

- flash drive to transport all your files.

- tool to take verbal notes while you are working

- very small, light-weight is suitable to reside in your shirt pocket.

- to secretly record conversations. (VK Lingam ?!)

• It is a great gift for business executives, students and reporters to name a few.

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Anatomy of PenCorderMic

Start/Stop Button

LED lights

USB portRoll-on pen

Special casing

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Technical specifications1) High quality Ball point pen, refillable and inexpensive.

2) Supports: MP3, WMA, ACT and WAV music file formats

3) Standard USB port with 2GB/5GB available.

4) Super-thin light-weight, is suitable to reside anywhere.

5) Firmware upgradeable.

6) High power rechargeable polymer lithium battery inside, it can play for 8hours continuously

7) Uses 4 keys compositely, simply and convenient operation The keys respond quickly to all pushes.

8) Double color LED lights instruct working status

9) Supports recharging by USB or charger.

10) Built-in Mic is good quality and sensitive, It has the best sound recording quality and could clearly record sound 10 meters away

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Scene 4“ The Chronicles of low Yatt ”

“A Walk in the clouds” “CSI”

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Market AnalysisThe following slides will discuss a few key

highlights of the survey

1. Target customer

2. Promotion ( Marketing channels)

3. Place (Retail vs. Wholesale)

4. Price

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1. Target customers

• Reporters are the 1st according to the survey

• However, the number of students (university & school) is much higher.

• Business people come after the above two.

Q13: categoty of people who have interest in recordable pen

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18

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preference (from 1-6)

outc

ome

Student

Lecturer

Businessman

Officer

Reporter

Secretary

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2. Promotion

• 65 % of respondents are influenced by TV advertisements.

• The second best medium was by word of mouth i.e. friends

Q6: How do you normally find out about new product?

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Most frequent

frequent

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3. PLACE

• 90% of the customers prefer to shop by visiting the outlets

• Purchasing via sms was the least preferred as only most our respondents less willing to buy through this kind of means.

02468

1012141618

outcomes

1 2 3 4 5

method of distribution

Q7: How dou you prefer to shop?

Online Shopping

Visit outlets

Direct selling

SMS

Mail order

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4. Price

• More than 75% are willing to pay RM 50-RM150

• We will be selling at ?

• Best Value buy for a good quality product.

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Scene 5

“ Braveheart ” “S.W.A.T”

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SWOT Analysis

_Diverse workforce, Culture capital and talented

5) Personnel

Small capital injection4) Finance

_Various marketing strategies

3) Marketing

_Unique, affordable price, high quality, multiple functions product

2) Offering

Lack of experienced members, less number of workforce

Risk taker, qualified management member, good leadership

1) Management

WeaknessesStrengthINTERNAL FACTORS

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SWOT Analysis

Different customer and market preference, lead to costly management

-Enable to attract market with new product and technology gadget

-Increase continual development of creative product

4) Changing in lifestyle

Offensive rivalRivalry will lead to positive competition and increase the efficiency and effectiveness of company

3) Competitive

During poor economic condition (recession stage)

-Economic stability and high income lead to increasing of purchasing power.

2) Economic

_Technology advancement , improvement of Internet facilities , fast growing gadgets industry

1) Technology

ThreatOpportunityEXTERNAL FACTORS

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Strengthi) MANAGEMENT• Risk Taker, Qualified Members• Good Leadership

i) OFFERING• Unique, affordable price• High quality, multiple functions

iii) MARKETING• Various marketing strategies (eg…)

i) PERSONNEL• Diverse workforce, talented members,• Cultural capital (Djibouti, India, Malaysia)

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Weakness• Lack of experienced people

– We are like Google!

• Less number of workforce– We intend to add numbers as we grow.

• Small capital injection– To be invested in phases and gradually

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Opportunity

• Technology advancement

• Fast growing gadget industry

• Economic Stability

• Positive competition - rivals

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Threats• Poor economic conditions

• Unethical rivals

• So much customers preferences

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Scene 6

“ The Sixth Sense ” & “Numbers”

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Plans

Profit, Financial and Marketing

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PROFIT PLAN• Cost• Operating cost RM• Direct materials 15.00• Direct labour 1@RM3 3.00• Variable overhead 4.00 • 22.00• Fixed overhead

Advertising 6.00• Marketing 5.00• Utilities 4.00• Machinery 3.00• 18.00• Total cost 40.00• RM40.00 * 225%(cost+mark up) = RM 90.00

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FINANCIAL PLAN

• Equity fund:– Each of the directors will contribute RM 50 000 – Chief Executive Officer (CEO) who will contribute RM 100 000.

• Financing:– QB plans to finance the business by taking a loan. – Mudharabah contract amounting 1 million with RHB Islamic

Bank– 1.65 million with Bank Islam. – The profit sharing ratio is 70:30

• Retained Earning:– Profit for the year will be used to rotate and finance the company

in order to cover the cost.

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10,368,0004,730,4003,594,000Gross Profit

(3,420,000)(2,940,000)(1,200,000)Cost of Goods Sold

(180,000)(240,000)0Ending Inventories

2,400,0005GB Pencoder(120,000units x RM20)

1,200,0002,700,0001,200,000Purchases:2GB Pencoder(80,000units x RM15)(100,000units x RM15)

- COGS

8,394,0005GB Pencoder(5000units x 12 x RM139.90)

5,394,0007670,4005,394,0002GB Pencoder (5000units x 12 x RM89.90)(8,000units x 12 x RM79.90)

SALES REVENUE:

2010 (RM)2009(RM)2008 (RM)

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5,572,6442,389,4601,439,744Net Profit After Tax

(1,957,956)(839,540)(505,856)Tax @26%

7,530,6003,229,0001,945,600Profit Before Tax

(10,000)(6,000)(5,000)

(10,000)(6,000)(5,000)

(10,000)(6,000)(5,000)

Depreciation:Furniture & FittingsMotor VehiclesPackaging Machines

(50,000)(50,000)(50,000)Transportation

(216,000)(216,000)(216,000)Directors’ Remuneration

(7,000)(7,000)(7,000)Utilities

(14,400)(14,400)(14,400)Rental

(200,000)(85,000)(100,000)Marketing

(1,900,000)(800,000)(1,000,000)Advertising

Fixed Cost:

9,939,0004,422,4003,354,000Contribution Margin

(51,000)(50,000)(48,000)Freight Charges

(45,000)(35,000)(25,000)Packaging

(9,000)(7,000)(5,000)Shipping

(324,000)(216,000)(162,000)Labor Cost

Variable Cost:

- EXPENSES

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MARKETING PLAN

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1. PRODUCT

• 1st launch in Nov 2008 – 2GB QB PenCorder

• Dec = QB PenCorder will reach the end users

• Design in attractive packaging

• Launch 2nd product – 5GB QB Pencorder in 2010

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2. PRICE

• Price charged = RM89.90 (cost + mark up 125%)

• After 1 year, mark up reduced to 100% (RM79.90)

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3. PLACE

• Easy access !!– Supermarkets– Stationery and Book stores

• We are planning to have strategic alliance with universities and schools– open our booth – Convocation, fairs etc

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4. PROMOTION

– Advertisement in TV = twice a day during prime time.

– discounts during special occasions like PC carnivals, convocation fiesta, book fairs

– QB Beez card!!

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QB Beez Card• Discounts and special offers in

leading shopping complexes and leisure facilities

• Arts & entertainment members can enjoy discounts on tickets at TGV, GSC, Istana Budaya shows

• Sports facilities & health clubs.

• Reward customers for their loyalty and retain them ;-)

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MOU with our Chinese and African partners

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Scene ?

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Conclusion

• QB PenCorder is the 1st in Malaysia.

• We hope you see the potential.

• Just the beginning, future looks bright.

• Support the spirit of Malaysia Boleh !

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“A journey of a thousand miles begins with a single step.”

- Confucius

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Q & A(NOTE: No chocolates for this)

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“ The END ”