business model canvas innovation for publishers and newspapers. ed capaldi wan ifra middle east...

INNOVATING & WINNING WITH BUSINESS MODELS

Today’s talk is about the power of

business model innovation and how the best companies apply this framework to create sustainable growth.

Peter Drucker once said that there is only ONE valid definition of business purpose: to create a customer.

Steve Blank once said No Business Plan Survives First Contact With A Customer.

“Everybody has a plan until they get punched in the face”

Mike Tyson

We have been punched in the face.

Repeatedly …..and it’s our own fault….

Einstein once said insanity is doing the same thing over and over again and expecting different results…..

we do not learn fast enough.

By the time you walk out of this room there will be one less publisher in our world, and no one will notice.

What got us here will not get us there.

Our ways of thinking…Our ways of strategizing….Traditional Business Models…

Are DEAD

A business model describes the rationale of how an organization creates, delivers and captures value.

Today’s revenues Vs. Tomorrow’s digital promise… how to close the revenue gap.

Wrong Focus!

Collectively we spend billions on innovations that no one wants.

Product & Service innovation is no longer enough.

Sustainable high growth businesses compete using Business Model Innovation.

How can we create Business Models That Work & Value Propositions That Sell?

Right Focus!

Information everywhere, instantly and mostly free.

A Bedouin in the Rub Al Khali has access to more information today than Bill Clinton did as President.

The times are a-changing Bod Dylan

#JTBD

JTBD remain the same.

Customers hire products and services to get the job done.

Our challenge is innovating at Breakneck speeds, profitably.

Challenge our assumptions.

Look beyond our comfort zones.

Nespresso! Amazon! Netflix! Hilti! Skype! Facebook! Huffington Post! and now Buzzfeed!

Powerful Trustworthy Brands.

Strong Core Competencies.

Editorial Assets.

Core Values.

Social Network Visualisation

Success Tomorrow will be with those of us who are experts in competing using Business Model Innovation.

It is only a mindset away!

Content + Advertising + Classifieds combined perfectly on Paper in our Traditional Business Models.

But these will not gel in digital.

What key components will drive your business models of tomorrow?

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Reconnect with

#JTBD

The essence of strategy is to

find a different but profitable

value proposition through business model innovations.

Since we started the talk there is

one less publisher in our world,

another failed business model.

Are you next?

When was the last time your customer verified your business

model? #JTBD Start experimenting. Start verifying and

Start Innovating.

Peter Drucker’s wisdom: There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Take action download the canvas now