business model canvas: bringing your ideas to life

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Business Model Canvas

Bring Your Ideas To Life

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Online Course

Introduction

Course Designed For

Anyone Looking To

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Create a start-up

Develop on an idea

Build on an innovation

Become entrepreneurs

Improve their business process or operations

Create value

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The Canvas is regarded by many as a

simple one pager which provides a

picture of the entire business.

Course Objective

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To teach persons how to develop a Business Model Canvas (BMC)

for their business, idea or innovation which could lead to a

profitable business venture

“A business model describes the rationale of

how an organization creates, delivers, and

captures value”

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Alexander Osterwalder & Yves PigneurBusiness Model Generation

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5 4

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5 4

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Stage at which the canvas is typically used

Different Business

Models Exist

There is no one definite model for any sector, business or idea

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© Copyright 2014 All Right Reserved. | OJ&R Consulting Services

Remember the Famous

Lemonade Stand Model

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Model Canvas Used

for this Course

Adopted from www.strategyzer.com

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All 9 Building Blocks of

the Canvas are Fully

Explained in the Course

Value Proposition

“It should convince a potential consumer that your particular product or service will add more value or better solve a

problem than another.”

http://www.investopedia.com

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Examines the different individuals / customer

types your business will provide service to

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Customer Segments

It highlights how your business intends to deliver

value to customers

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Distribution Channels

The types of relationships a company

has with specific customers

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Customer Relationships

Represents the earning a company generates from sales made to Customer Segments

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Revenue Streams

These are third parties who also perform key

activities to provide the value proposition

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Key Partners

This block relates to the items you need to

create value

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Key Resources

It simply identifies the things you do with the

resources

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Key Activities

Determines what will make up the expenses for developing and bringing the idea to the customer

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Cost Structure

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Canvas Example:

Mobile App

“A local search and discovery service mobile app which provides a

personalised search experience for its users.”

http://en.wikipedia.org/wiki/Foursquare

http://suntzu2011.files.wordpress.com/2011/10/foursquare1.jpg

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© Copyright 2014 All Right Reserved. | OJ&R Consulting Services

Be better exposed to handle the important

elements of your business model

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“Business Model Canvas:Bring Your Ideas To Life & Make

Money”

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