business interview project tyler swinton fall 2012 ba101 november 13, 2012
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Business Interview ProjectTyler Swinton
Fall 2012 BA101
November 13, 2012
Bandon Dunes Golf Resort
Scott MillhouserHead Golf Professional & Operations
ManagerBandon Trails Golf CourseNovember 14, 2012Bandon Trails Pro Shop
Who did I Interview?
Him Has a degree in
Business Experienced in Business
and Golf Management Manages Retail for a
fairly large and successful business
Avid Golfer
Interested in Business Management
Play college golf I’ve helped manage
retail the majority of my life
When I retire I want to manage my own golf course
Why Scott Millhouser?
Me
Manages Bandon Trails Pro Shop and Clubhouse
Employees and FinancingSets Budgets
Employee WagesInventorySupplies
Runs Business Numbers
What does he do?
EducationArizona State UniversityMajor
Business Minor
Professional Golf Management
Internships
How did he get there?
Bandon Dunes Golf Resort 5 Golf Courses
Bandon Dunes Pacific Dunes Bandon Trails Old Macdonald Bandon Preserve
Dining The Lodge McKee’s Pub Pacific Grill Trails End
Lodging The Grove
Rate: $1800/night Chrome Lake
Rate: $395/night Lily Pond
Rate: $365/night The Inn
Rate: $245-$365/night
The LodgeRate:
$205-$1800/night
McKee’s Pub
The Grove
#16 Bandon Dunes
Sole ProprietorshipMike Keiser
Management CompanyFull Profit Entity
Not a membership club
What Type of Business
AdvertisementsSocial Media
Facebook Twitter
Golf MagazinesGolf DigestGolf WorldGolf Magazine
Personal Website http://www.bandondunesgolf.c
om/
TradeshowsAnnual Portland Golf
ShowEmail
Course UpdatesTournament Details Etc..
Golf AuthorsMagazine ArticlesBooks
15o,000 Annual GolfersTarget Market
Frequent Male GolferMiddle AgedHigh Income90% Male10% Female
Customers
20%
50%
20%
10%
Customer's Per Season
Spring SummerFall Winter
Stock Highest Quality GearKeystone Pricing Method
50% MarginLogo
PopularityPremium Paying for the logoGet the product in one location
Retail Pricing Strategy
International Market International Players
Annually ~11,000 7%
Where From? Everywhere!! Canada Asia Scotland Ireland England Germany Austria New Zealand Puerto Rico
Advertising Print Media
Alberta Ontario Hong Kong Etc. Notoriety
2008-092008 recessionDrop in salesManaged to be profitableSuperior to other golf courses
Since…Steady growthIncrease in customersItems and services sold
Has the Economy Effected Sales?
ManagementGolf ProfessionalsRetail Employee’s/ Pro shop staffSuperintendents Greens KeepersHouse keepingGuest ServicesFood & Drink
CooksBartenders Waiters & Waitresses
General Administration
Job Opportunities
525 During Summer MonthsCaddies
Independent Contractors100+
Advancement PotentialVery LikelyPromotes from withinClimbing the Promotion LadderShop Assistant’s Superintendent’s
Employees
Free GolfInsurance
HealthDental Vision
Retirement401K Retirement Plan
Profit Sharing
Employee Benefits
Sole-ProprietorshipHow they AdvertiseCustomer 50% Mark Up on Retail InventoryInternational MarketJob Opportunities and offersBenefits of employees Caddies aren’t employees
What did I learn?
Rating:7.5/10Good
ConfidentPreparedRelaxedDidn’t always stick to questionsAsked relevant and appropriate business questionsDressed professionally
BadLast minute switchHe was at work To few of questionsHad to improvise
Reflection
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