business email writing tips #2: how to create trust between you and your readers

Post on 09-May-2015

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In this presentation, you'll learn 2 simple but highly effective email writing techniques to create better rapport with your business clients, customers and colleagues.

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QuickStart Copywriterhttp://bit.ly/quickstartcopywriterblog

Quick Tips for Busy Executives #2

How to Build Great Rapport and Successful Relationships

Through Your Emails

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In a face-to-face scenario, it’s easy to build personal rapport because a real person can be seen and heard.

Quick Tips for Busy Executives #2

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Quick Tips for Busy Executives #2

Over the telephone, you can hear the tone of the voice used without having to see the person at the other end of the conversation.

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Quick Tips for Busy Executives #2

On email, you don’t have either of those advantages, so it’s important to learn writing techniques that can help you create rapport with your customers, clients and colleagues.

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Technique #1Use positive affirmations to engage your reader. Be warm and friendly in your opening:

“Thanks for calling me today. It was niceof you to clarify this issue with me personally”

Quick Tips for Busy Executives #2

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Technique #1Use positive affirmations to engage your reader. Be warm and friendly in your opening:

“Thank you for taking the time to meet up with us earlier this afternoon. It gave us a good opportunity to learn more about the new project. ”

Quick Tips for Busy Executives #2

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Technique #1Use positive affirmations to engage your reader. Be warm and friendly in your opening:

“I’m so happy to hear this good news from you! You’ve worked really hard the past few months and I think you deserved to win the award. Congratulations!”

Quick Tips for Busy Executives #2

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Technique #2Be personal. Write with emotion and empathy:

“What are some of your concerns? I’ll be most happy to help you out.”

Quick Tips for Busy Executives #2

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Technique #2Be personal. Write with emotion and empathy:

“I understand your concerns. I’m always here to help. Just give me a call.”

Quick Tips for Busy Executives #2

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Technique #2Be personal. Write with emotion and empathy:

“Rest assured. I’ll help you solve this problem as soon as I possibly can.”

Quick Tips for Busy Executives #2

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For more great tips on how to improve your business writing skills, visit

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Quick Tips for Busy Executives #2

http://bit.ly/quickstartcopywriterblog

Hope you learnt something useful from my presentation and

thank you for watching!

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