business analytics presentation

Business Analytics Services

Marc Rodríguez Martinez Marketing Assistant

BARCELONA | MADRID | SAN FRANCISCO

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1 DatKnoSys

2 Business Analytics services

3 Value Proposition

Index of Contents

DatKnoSys’ Mission

DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND REGISTRY, PRICES,…

Specialized in helping companies in the process of business decision making. DatKnoSys merges internal and external data in order to enrich the information .

COMPETITORS’ DATA

CUSTOMER OPINION MY DATA

MY BUSINESS

SALES, Nº COSTUMERS, ADVERTISING INVESTMENT ,…

POSTS IN SOCIAL MEDIA, BLOG , SURVEYS,…

INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, PRESS RELEASES,…

EXTERNAL DATA

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Business Analytics services

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Customer Intelligence

Marketing Analytics

Risks

Web Analytics

Social Media Analytics

Business Analytics services – Customer Intelligence

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• Definition and implantation KPIs (brand awareness, churn,

satisfaction, ROI.. ).

• Strategic and tactical segmentation of customers.

• Reports and deserters recovery.

• Customers’ evolution prediction.

• Gain of new customers.

• Customers’ retention.

• Shopping basket analysis.

• Customer life cycle.

Business Analytics services – Marketing Analytics

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• Segmentation.

• Cross-selling and up-selling.

• Analysis and optimization of marketing campaigns.

• Business opportunities detection.

• Geomarketing.

Business Analytics services – Risks

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• Customers segmentation.

• Risk customer analysis, credits and policies.

• Portfolio management.

• Risk management.

• Cost estimation’s complaints.

Business Analytics services – Web Analytics

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• Metrics and reports implantation and definition.

• Traffic analysis and recommendations oriented to

objectives.

• Contents and conversations optimization.

• Combined dashboards and reports (online-offline).

• Search engines marketing optimization.

• Internal search engine optimization.

• Recommendation systems.

Business Analytics services – Social Media Analytics

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• Follow of social media accounts.

• Competitive Intelligence.

• Sentiment analysis.

• Users behaviour analysis.

Some proposals: Customers segmentation

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• Customers segments’ identification based in purchase recency,

frequency and monetary value (RFM).

• Segment analysis and composition.

• Follow customers movement between segments.

• Segment marketing strategy definition.

. Some proposals: Web Analytics

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• Product sales analysis, conversion and profitability with actions

proposal.

• Product recommendation system adapted to users and segments

promoting up-selling and cross-selling.

• SEM optimization: keywords analysis and optimization of the invest

plan in SEM.

Value proposition

We are experts in integration and data analysis

We take advantage from your company data and the market data

We provide a clear overview to understand what are happening

We suggest you the actions that you can realize

Let you decide with the maximum information

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© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com

¡Thank you! We are at your service

Marc Rodríguez| Marketing Assistant

mrodriguez@datknosys.com

www.datknosys.com

© DatKnoSys Inc. ( Data Knowledge Systems) – All rights reserved

BARCELONA | MADRID | SAN FRANCISCO