bus learning series linkedin instagram

Because you’re not

just another pretty face

LinkedIn Facebook Twitter Instagram

All Internet Users 22% 71% 18% 17%

Men 24% 66% 17% 15%

Women 19% 76% 18% 20%

18-29 15% 84% 31% 37%

30-49 27% 79% 19% 18%

50-64% 24% 60% 9% 6%

65+ 13 45% 5% 1%

High School 12% 71% 17% 16%

Some College 16% 75% 18% 21%

College+ 38% 68% 18% 15%

<$49,000/yr 25% 76% 35% 38%

$50,000-$74,999/yr 22% 68% 15% 15%

$75,000+/yr 38% 69% 19% 16%

Pew Research Center’s Internet Project August Tracking Survey, August 7-September 16, 2013

The Lowdown on

5 Ways to Leverage LinkedIn

• Optimize your Profile• Seek out Connections• Ask for and Give

Recommendations• Participate in Groups• Create a Company Page

Optimize Your

Profile

Seek Out Connections

Ask for and Give

Recommendations

Participate in Groups

Create a Company Page

Advantages and Disadvantages

#1 Professional Networking SiteIncredible opportunities to connect

Generates qualified leadsMore professional than other sitesExcellent for job search/recruiting

Groups target industries and interestsCompany Pages promote products/services

Easy to target advertising

Difficult to find posts by connectionsTimeline is cumbersome

Time intensive

Sales ProfessionalsReal Estate Agents

Mortgage Brokers, Escrow and Title Lawyers, Paralegals

Financial Planners, Investment AdvisersMarketing Professionals

EntrepreneursAuthors

Consultants, Executive CoachesInsurance Agents….

ANYONE INTERESTED IN NETWORKING!

What businesses should use ?

Intrigued by

Home

Explore

Camera

Edit

Following/News

Profile

Computer

Advantages and Disadvantages

Current Social Media DarlingGreat for visual content

Instant sharingFilters add appeal

Very easy

Younger demographicMobile based

Not for every companyCumbersome to transfer images

No hyperlinks

What businesses should use ?

Best for visual products:Restaurants

Clothing StoresAny Retail!Real Estate

TourismProperty Management

Not the best for Professional Services

Face it …Social Media Marketing• Media Channel Analysis

• Profile Creation and Development• Site Maintenance and Monitoring

• Individual and Group Hands-On Workshops• Corporate Trainings• Reputation Monitoring• Ghost Writing

• Point of Purchase Displays• Strategic Planning and Partnership

• Creative – Insightful• Personal - Professional - Proactive

Face It! Social Media Marketing

Sue Ann Kern435-201-8610

SueAnn@FaceItSocialMedia.comwww.FaceItSocialMedia.com

www.linkedin.com/in/sueannkern www.facebook.com/faceitsocialmedia

@SueAnnKern

Sue Ann Kern – Face It Social Media

Face It! Social Media Marketing