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MEDIA KIT
SINGAPORE
24/7 ACCESS TO THE LATEST IN FASHION & CONTEMPORARY CULTURE
TOLD THROUGH AN ASIAN LENS
BURO 24/7 is your trusted source for the world’s best fashion, beauty, entertainment and lifestyle news. Packed with fascinating profiles, expert advice and up-to-the-minute reportage, Buro 24/7
is the leading authority on contemporary culture.
Founded by Russian style icon MIROSLAVA DUMA, the Buro 24/7 brand has expanded in just four years to NINE REGIONS: Croatia,
Ukraine, Kazakhstan, Azerbaijan, Middle East, Turkey, Australia, Mongolia and now Southeast Asia.
THE DIGITAL NEWS PLATFORMFOUNDED BY STYLE MAVEN AND
DIGITAL POWERHOUSE MIROSLAVA DUMA HAS MADE ITS DEBUT IN ASIA.
WHO WE ARE
IMV PRESIDENTMICHAEL VON SCHLIPPE
Buro 24/7 will strenghten IMV’s portfolio of titles – Robb Report (Singapore, Vietnam, Thailand and Malaysia), Barcode (Singapore and Ho Chi Minh City) as well as Citizen K Vietnam. While Robb Report caters to South East
Asia’s affluent male audience, Barcode to young trendsetters, and Citizen K to the fashion-conscious,Buro247.sg is aimed at the dynamically growing fashion- and lifestyle-conscious readership.
With its international reach, the addition of Buro247.sg to IMV marks a leap in Singapore’s digital communication landscape. The new platform will cover topics on fashion, beauty, jewellery, gadgets, travel, wellness, food and
culture, creating a cohesive portfolio for our clients.
March 2015
S I N G A P O R E
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ISSUE 28. SGD8
March 2015March 2015
S I N G A P O R ES I N G A P O R E
9772315
485001>
ISSUE 28. SGD8
MASTER THE SEASON’S TOP TRENDS
PLUSBENTLEYCOURCHEVEL PININFARINA
RUNWAY REDUX
THE LUXURY OF TIME:
OUR DEFINITIVE GUIDE TO SIHH
MARKED FOR LIFE:
WIM DELVOYE’S ARTISTIC ASSAULT
robbreport.com.sg
BURO AS PART OF IMV
GET CONNECTED 24/7
AUSTRALIA
SINGAPORE
MALAYSIA
AZERBAIJAN
DUBAI
KAZAKHSTAN
MOSCOW
UKRAINE
CROATIA
MILAN
PARIS
NEW YORK
LONDON
MONGOLIA
BURO 24/7’S READERS ARE WELL-HEELED, FASHION
CONSCIOUS AND DISCERNING INDIVIDUALS.
From trendsetters and style-savants to the emerging affluent and the jet-set elite, Buro 24/7 Singapore reaches out to local residents as
well as a diverse mix of foreigners and regional fashion insiders.
Impeccably stylish and switched on, our readers purchase luxury goods, enjoy trying out new restaurants, and attend gallery openings and
music festivals.
The Buro 24/7 reader is highly sociable with a voracious appetite
for the latest news in fashion, beauty and contemporary culture.
As such, they turn to buro247.sg for trusted quality editorial curated for both a male and female audience.
TARGETAUDIENCE
AGE 25-40
65% 35%
WHAT BURO247.SG IS MADE OF
FASHION(30%)
BEAUTY (20%)
CULTURE (15%)
WATCHES & JEWELLERY
(15%)News
Buro LovesInsidersTrends
AccesoriesCollectionsStreet Style
Men’s
NewsBuro Loves
InsidersTrendsMen’s
Grooming
NewsBuro Loves
InsidersArt & Design
Film & TVMusicEvents
NewsBuro Loves
InsidersTrendsMen's
SOCIAL & VIDEOInstagram, Facebook, Twitter, video tutorials
EVENTSLaunch party. Buro-styled shows
LIFESTYLE (20%)
NewsBuro Loves
InsidersTravel
Food & Drink
TechnologyHealth & Fitness
Buro 24/7’s largest section offers a comprehensive edit of the latest trends and news from the world of fashion communicated through exclusive photo shoots, interviews with world-renowned
designers, decisive reviews of all the major fashion shows, and authoritative opinions from industry insiders and leading bloggers.
FASHIONNEWS / BURO LOVES / INSIDERS / TRENDS / ACCESSORIES /
STREET STYLE / MEN’S
From fragrances and makeup to spa reviews and the latest scientific advancements in skincare, our team of trusted advisors and contributors will keep you updated on the changing face of beauty and
male grooming through informative reviews, how-to tutorials, trend advice and personal columns.
BEAUTYNEWS / BURO LOVES / INSIDERS / TRENDS / MEN’S GROOMING
Whether it’s a gallery opening in Europe, the review of a festival in America or the latest live gig in Singapore, our culture section will keep readers informed on the evolving world of art and entertainment. This section includes celebrity profiles, interviews with international and local
talent, as well as features from experts in the fields of design, theatre and music.
CULTURENEWS / BURO LOVES / INSIDERS / ART & DESIGN / FILM & TV /
MUSIC / EVENTS
Looking for a new restaurant? Travel recommendations for your next holiday? Or an up-to-date breakdown of the latest gadgets? Packed with need-to-know lifestyle advice, this section provides an important resource for Singapore’s national pastime (what are we going to eat?) and invaluable
tips and reviews for the technophile and wanderluster.
LIFESTYLENEWS / BURO LOVES / INSIDERS / TRAVEL / FOOD & DRINK /
TECHNOLOGY / HEALTH & FITNESS
Catering to Singapore's love affair for timepieces and beautiful adornments, this section chronicles the latest developments in watch manufacturing and jewellery design; keeping readers in the know with on-the-pulse product updates, designer interviews, trend reports and trustworthy reviews from
collectors and experts.
WATCHES & JEWELLERYNEWS / BURO LOVES / INSIDERS / TRENDS / MEN’S
MAY
Buro 24/7 Singapore LaunchSingapore Fashion Week
French OpenGrand Prix, Monaco
2015 EDITORIAL CALENDAR
JUNE
Men’s Fashion WeeksSEA 2015 Games
GlastonburyWimbledon
JULY
Health & FitnessParis Couture Week
NYFW: Men's
AUGUST
SG50US Open
Venice Film Festival
SEPTEMBER
Singapore Grand PrixWomen’s Fashion Weeks
Watches & Wonders
OCTOBER
Food & DrinkWatches & Jewellery
Bridal
NOVEMBER
Art & DesignTravel
DECEMBER
Party Season ContentChristmas and NYE
The members of Buro 24/7’s young Singapore audience are highly engaged users of social media, using each platform to amass knowledge and share content. Buro 24/7’s social
platforms work to complement the website, offering users bite-sized news updates and content links via Facebook, Instagram and Twitter. Not only do these channels work to extend Buro 24/7’s reach and offer another access point for up-to-the-minute fashion,
culture, lifestyle, entertainment and beauty news, they also serve to underscore Buro 24/7’s reputation as a leading source for contemporary cultural news.
SOCIALBuro247Singapore Buro247Singapore Buro247SG Buro247.SG
SPONSORSHIP&
BRANDEDCONTENTOPPORTUNITIES
Display AdvertisingHigh-impact advertising for boosting brand awareness and visibility, including creative solutions that
put your brand at the forefront of our reader's attention.
1
322
INCLUSIONS100% SOV for homepage and all sections.
1) LEADERBOARD BANNER 2) SUPER SIDE SKINS
3) HALF PAGE BANNER4) HALF PAGE EXPANDABLE (ADD ON)
4
Standard advertorialConceptA product-focused advertorial written by Buro 24/7 that appears organically in the site’s content feed. This will be labelled as a promotion.
Inclusions• 1 x hero image, up to 400 words of text with hyper links• 100% SOV media on page• Leaderboard banner• Half page banner
Drivers to integration• 1 x social mention across a relevant social media platform• Inclusion in Buro247.sg’s ‘Specials’ module
Production Deadline• Two weeks
Bespoke advertorial and special projectsConceptOpportunity to devise a bespoke advertising solution to cater for specific client objectives. Advertisers have the opportunity to integrate their own content and leverage the existing audience on buro247.sg. This will be labelled as a promotion.
Final layout, copy and page design subject to editorial approval.
This will not be labelled as a promotion.
Inclusions• Determined based on requirements; can include video, galleries and commissioned copy• 100% SOV media on page• Leaderboard banner• Halfpage banner• Inclusion in Buro247.sg ‘Specials’ module• 1 x social mention across a relevant social media platform• Copywriting by Buro 24/7 Singapore
Investments• Please contact our sales director for more information
Bespoke sub-sectionConceptA customised content destination with contextually relevant content tailored to a specific theme. It includes the following:• 100% SOV media• Leaderboard banner, half page banner and super side skins• Client BTYB logo (optional)• 8 x commissioned feature articles to support the client theme• 1 x bespoke advertorial with client product inclusions
This will be labelled as a promotion.
Editorial added value• Editorial driver: inclusion in Buro247.sg’s ‘Specials’ module• Featured sub-section: inclusion of sponsored destination within secondary navigation drop down• Homepage inclusion: content to appear dynamically in homepage feed as it is published
Social added value• Commissioned content: 4 x social drivers• Advertorial: 1 x social driver
Optional inclusions• Commissioned product galleries• Videos
Investments• Prices to be confirmed individually
Assets and deadlinesAssets to be received four weeks prior to live date. Go-live date cannot be guranteed if creative and assests are late.
Integrated video packageConceptWork with the editorial team to create a video content seriesincorporating your product as a hero item. This is perfect fordemonstrating how to incorporate your product or tool and showcasing the various ways it can be used. This will be labelled as a promotion.
Inclusions• 4 x 2-minute videos• Inclusion in Buro247.sg ‘Specials’ module• 2 x social mentions
Requirements• 1 x full day shoot• Client briefing (product, themes, script) and supply of product• Minimum six-week lead time from sign off and receipt of assets
Production notes:• Re-usage fees are additional (speak to digital manager for details)• Post-production revisions @ SGD250 per hour • Talent presenting/being featured is an additional fee• Does not include animation or motion graphics• Video production is not agency commissionable
Buro LovesConceptOpportunity for product or service feature or review. Product and service inclusions are subject to editorial approval.This will not be marked as a promotion.
Inclusions• Hero image and up to 200 words of copy• 100% SOV media on page• Inclusion in Buro247.sg’s ‘Specials’ module• 1 x social mention
RequirementsBonus inclusion based on minimum SGD20,000 media investment
Requirements & deadlines• To be confirmed individually• Product or service featured must be within three months of campaign period
37BTanjong Pagar Road, Singapore 088460 T: +65 6225 1236 | F: +65 6226 0107
CONTACT
SINGAPORE
EDITORIALNorman TanEditor-in-chief
Mobile +65 9083 3880Email nt@buro247.sg
SALESRaha Ahmad
Digital Sales Director
Mobile +65 8399 3624Email ra@buro247.sg
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