building your personal brand
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1 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Building your personal brand
A presentation for
A presentation for
Produced by Square Peg Consulting, LLC
Orlando, Florida www.sqpegconsulting.com
Everyone will ask, even PMI®
2 Copyright 2011 Square Peg Consultiing, All Rights Reserved
3 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Are you professionally discriminating?
Answer: yes your are; but can
you tell the story?
• You vs. others: personal
feature/benefits
• What have you accomplished?
• Of what are you most proud?
• From mistakes, what have you
learned?
• What do you want to do?
Show them you’re not a Taylorist!
• Offer more than plug-and-play
– I’m more than a PMP ….
• Any person who fits the job
profile can do the job
– Yes, but, my value add is ….
4 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Frederick W. Taylor
Got your ‘elevator answer(s)’?
• It’s NOT your resume´
• It IS some of your history
projected forward
• Your future brand may only be
bits and pieces of your past
• It is your personal identification
in 30 seconds or less—no
thinking required
• And, you can have more than
one
5 Copyright 2011 Square Peg Consultiing, All Rights Reserved
What are your ‘tags’?
6 Copyright 2011 Square Peg Consultiing, All Rights Reserved
What is a personal brand?
• It’s whatever the search industry says it is
7 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Branding is dynamic
Build it on line
1. Own your own name
– Webpage in your name
– Elevator points; resume´
2. Personalize your linkedin
profile
linkedin.com/in/johngoodpasture
3. Share work products on
slideshare.net
Keep it current
• Be active in linkedin groups
and/or PMI CoP
• Write book reports on linkedin
• Find out what your network is
doing
• Leave comments on favorite
blogs
8 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Would you look good on the front page of the Washington Post?
• Caution on the wings: Play on
the yellow stripe
• No embarrassments on the
social networking sites
• Unimpeachable professional
standards
9 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Branding is associative
Your present company
• Never be unemployed
• Own a company
– Don’t name it for yourself
• Don’t take a corporate title; use
partnership titles
– Principle, partner, managing
partner
• Include friends as associates
• Take pro-bono work to start
• Price to market
– Fix rate, not scope
Your last company
• Reputation by association
• Glow and mystic
• Have something good to say
• Have an elevator speech
10 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Filling holes: can you talk projects and business?
• Latest ideas in project
management
• P&L and balance sheets are
for projects managers also
11 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Are you really a knowledge worker?
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Be known for critical thinking
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Question assumptions
Clarify goals, discern value
Leave a comment
Never stop learning (every day)
14 Copyright 2011 Square Peg Consultiing, All Rights Reserved
• Coach or tutor in local
vocational schools
• Be interviewed by a
friend for a podcast or
video
• Take a course
• Give a course
Up to date? Top 10 trends
TREND COMMENTARY
Leadership Skills Critical thinking, communication and organizational
change management
Overseas opportunity BRIC countries (expanding economies), but also ME
Agile project management If it’s software, it’s agile!
Competency according to standards Accreditation and certification by industry and company
Experience-based training Demonstrated ability to build on day-to-day experiences
Community-based learning Demonstrated ability to add value and take value from a
professional community
Acceleration of structured
management The demise of the ad-hoc, level 1 project
Outsourcing as part of the
problem Be local, even if it’s far away
Credentials commoditized PMP yes, but with 300,000+, everyone’s a PMP
15 Copyright 2011 Square Peg Consultiing, All Rights Reserved
Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html
16 Copyright 2011 Square Peg Consultiing, All Rights Reserved
All done and ready for questions!
17 Copyright 2011 Square Peg Consultiing, All Rights Reserved
The author of this seminar
John C Goodpasture, PMP
Program manager, author, coach,
and instructor • PMI eSeminarsWorldsm instructor for
Advanced Risk Management, and Agile
Project Management
• Project coach in Europe, Asia, and the
United States
Portfolio manager and business unit
leader
• Operations and IT professional
• System engineer in the Department of
Defense and the aerospace industry
info@sqpegconsulting.com
johngoodpasture.com
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