building your own social media presence and connections (tips, tools and techniques)
Post on 10-May-2015
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10 Secrets of a Super-Connector and How to Use Them for Max
Success
T.A. McCannVP of Product Strategy @Blackberry
Founder of Gist.com T.A. McCann
@tamccann
Why invest in your own social media presence?
• More connections and leads• More credibility• New solutions and tools• New ideas• Fun to know more people• Synchronicity – future things you
cannot predict now
Connect with the connectors
Align your values with others
Share with the community
Experiment with tools, process and content
Make yourself “public”
People want to follow those that seem interesting, but they can’t find you unless you take advantage of the following opportunities to build your
public presence:
• LinkedIn and other social networking sites• Speak at events on your expertise• Volunteer for related organizations
Focus on a few key areas of expertise, supported by your background and content
@tamccann
Optimize your digital environment
• Chrome (tabs)• Rapportive• FullContact• Yesware• Linkedin• Tweetdeck• Followerwonk• Feedly• Re-follow
• Timely• Cardmunch• TextExpander• RivalIQ
@tamccann
Produce social content and give credit
Generate content according to the “5:3:2” rule:• 5 posts about your space/industry/peers –
help make other people smarter• 3 posts about your product/success –
demonstrate the role you play in your industry• 2 personal – give people something to
connect to by sharing your personal side@tamccann
Social
5:3:2@tamccann
Establish yourself as a “thought leader”
Use your content and connections to help people get to know what you’re about and where you can be most helpful:
• Twitter and Twitter lists• Blog (Wordpress)• Video/audio interviews (youtube)• Retweets of other key content
@tamccann
The new influencer
• Usually has a day job, writing for passion
• Well connected and socially enabled
• Selling to other influencers as much as customers
• Easily co-opted with “first looks” and attention
• Leverage your own influence to gain theirs
@tamccann
Influence the influencers
Make valuable introductions
Contacts shouldn’t be hoarded. Everyone benefits when introductions are made, so don’t hesitate to do so when you feel one of your connections could help another.
• Email, Twitter, LinkedIn• Include why and how (contact) and what• understand success – money, jobs, status…• Rely on trust and integrity• For key contacts, join the first meeting
“Connecting people who can benefit each other is the most useful skill you can have […]” via @jaltucher
@tamccann
Go to conferences
How to maximize your participation:• Have a 30-second “elevator pitch” explanation of
your work • Review attendee and press lists so that you can
schedule meetings in advance• Watch and contribute to Twitter streams during the
conference (for example, #WorkConf)• Ask to meet up with interesting people you
encounter (ex - “@tamccann interesting thoughts on #workconf. Want to grab a coffee and chat?”)
• Take key contacts to dinner@tamccann
Experts and Advocates
Customers
Sharing info
Influencers
Sharing info
@tamccann
@tamccann
Bonus Tip – Buy drinks for friends
You know that guy at the bar who’s always surrounded by friends and contacts? Be that guy!• Follow important people on Twitter and when
you are in their towns, invite them out for drinks
• Invite another person who these digital contacts should all meet
• Host a themed dinner (e.g. Defrag dinners) that they’re sure to remember
@tamccann
Learn new thingsExperiment
Have fun
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