building your facebook presence with pinterest + instagram

Using Instagram and Pinterest for Facebook

Pinterest allows users to create virtual inspiration boards of images found on the web. Users browse other boards in the community and have the ability to comment and like boards or pins. There is additional functionality that allows users to repin finds to their own boards creating a viral sharing environment. •3rd highest referral traffic rater behind

Facebook and Twitter•Pinterest referrals are 10 percent more likely to make a purchase and spend 10 percent more.

Pins are images/graphs that are added to Pinterest,Boards are categories of pins that users build usually around a particular interest, topic or theme.Repins happen when a user adds an image they find while looking around in Pinterest and they pin it to one of their boards (think of it as a Facebook like that they keep on their page)

Following a Board is an option when you are only interested in seeing pins from that specific Board (maybe a Board about condos in Chicago)Following a user is the same concept except you will see everything they pin and new boards they create.(Following your favorite Real Estate agents)

Pinterest Buzzwords

Sample Profiles

Penelope

Sample Profiles

Eric

1. Navigate to http://pinterest.com2. Connect with Twitter, Facebook or use your email address

Syncing with Facebook

Linking to Social Networks

Shared on Facebook

Ideas for Boards• Celebrity homes• Unique photos of top communities• High resolution, artistic shots of exclusive neighborhoods• Luxury homes• Homes with unique architecture• Funny looking homes• Massive homes• DIY

TIP: When pinning and tagging your photos, think about what a user might search for on Pinterest, NOT what you would want them to search for. In other words, “NYC Luxury” may be a little more likely to get some traction as opposed to an address

Creating Content:

Posting your listings from TOWNREALESTATE.comMake sure to use keywords, add a call to action, and include a link

analytics

How are Repins Valuable for Link Building?

Repins SEO

when you pin an image that becomes viral on Pinterest (i.e. users repin it to their own boards), you are getting a source-link on each of those repinned images that now exist on other users’ boards.

TIP: When pinning and tagging your photos, think about what a user might search for on Pinterest, NOT what you would want them to search for. In other words, “Luxury homes” or “Gorgeous Apartments” may work better than an address

Worried about what to post?

• SOFT SELL • Use Pinterest to create real estate content

• Your personal listings• Your favorite design• Favorite architecture

• Use Instagram to create rich personalized content for your Facebook page

INSTAGRAM

Instagram is a mobile photo-sharing social application that allows users to easily take photos, manipulate them with filters and then them upload to multiple synced social platforms. Users can follow each other, like photos, comment and tag other users in photo captions. Like Twitter, users can also search for topics with hashtagged phrases.

• Acquired by Facebook last year for their strong visual content• As of September 2012 there were over 100 million users• Over 5 million photos are shared every day• Over 5 billion photos existing on the site• Over 53,000 average daily visitors

Anatomy of InstagramApp: Web:

Anatomy of Instagram

Sign In

App:

Register

Anatomy of Instagram

Home

App:

Anatomy of InstagramApp:

Explore

Anatomy of InstagramApp:

Camera

Filters

Anatomy of InstagramApp:

News Feed Following Activity

Anatomy of InstagramApp:

Your Profile

Options Menu

Settings Menu

Anatomy of InstagramApp: Photo Map

Anatomy of InstagramWeb:

Anatomy of Instagram

Anatomy of InstagramWeb:

Setting up your profile

Setting up your Profile

Only available on the App

Find your friends

Do not Follow All

Enabling Share Settings

Privacy Settings

Setting up your privacy settings

Best Practices

• Share photos that tell your story and showcase your skills in a unique way. Limit shares to 3 times a day.

• Use exclusive photos people can’t see anywhere else• Share photos to Twitter and Facebook • Limit hashtags to 6 per post

• Use popular hashtags• #nyc• #newyork• #views• #architecture• #love• #beautiful• #tbt

Best Practices

Getting More Followers:

Use the Popular/explore tab to see what popular users are posting

Best Practices

Follow “Suggested Users” by selecting “Find Friends” > ”Suggested Users”. Following users that have similar interests to you may encourage them to follow you in return.

Comment on the photos that you enjoy. When you feel like you've got a sense of the way Instagram works, start leaving comments on pictures that inspire you. Spreading feelings of goodwill is a great way to increase your own base of followers.

Say something of substance. Emoticons or "Nice pic!" don't go as far in getting you noticed as do honesty and sincerity.

Best Practices

Best PracticesFind and invite your friends to join.

This can be done from within the @(YourAccountName) settings tab on the far right. Users like to follow users who have a lot of followers. This is why it can be difficult to gain followers early on. Getting friends from other social networks to follow your Instagram account is crucial for building an initial follower base.

Click the “Find friends” button to add friends from your Facebook, Twitter, or address book, or simply search for usernames and names of people you know that may be using Instagram.

CLAUDIA SAEZ-FROMM• Diverse posting strategy• Shares family stories• Shares Real estate content

organically without pushing a sale message

• Shares her favorite Instagrams to her time which includes workouts, real estate, friends and family

http://www.slideshare.net/nylmedia/

Rosemary Abdelshahid212.355.9090 x 224rosemary@nylmedia.com

http://www.twitter.com/larosamaria0http://www.facebook.com/larosamaria0