building your database - all star marketing club€¦ · building your database. what is a customer...

A POT OF GOLD THAT KEEPS GIVING

BUILDING YOUR DATABASE

What is a customer database?

“A collection of relevant data used to generate personalised communications; to manage customer relationships, customer experience, as well as for promoting your product or service for

marketing purposes”

DATA

EMAIL MARKETING

REVENUE

CRM or EMS

Is held in….

So we can carry out….

Which generates…

In use, it is one of the most powerful tools for your business; enabling Email Marketing which generates revenue for your business.

FOR EXAMPLE

IDEAL FOR PRODUCT A

IDEAL FOR PRODUCT B

IDEAL FOR PRODUCT C AN INTRODUCER

Your Core Data Segments

What STAR Customer Do You Need to Focus ?

First Low Cost Purchase

Full Blown OfferMid Range Offer

First Interaction: FREEBIE

How Do We Get That Data?YOUR LEAD MAGNET

DEFINING YOUR LEAD MAGNET: ASK YOURSELF…

• What am I ALWAYS asked about?

• What are the immediate pain points of my chosen STAR customer?

• What is their Villain, and what will help them defeat it right now?

• What will they say “I can’t believe it’s free” about…?

• What can I offer that is linked to what I sell, that will be of amazing value to them?

YOUR LEAD MAGNET CONTENT PLANWHAT IS THE IMMEDIATE CHALLENGE THAT YOU CAN HELP TO ALLEVIATE?

WHAT WILL GIVE INSTANT GRATIFICATION?START TO PLOT OUT YOUR CONTENT – WHAT WILL IT INCLUDE?

YOUR PACKAGING

CORE LEAD MAGNETS

PROMOTIONAL LEAD MAGNETS

SOME IDEAS FOR YOU…

The Success Checklist for Your Lead MagnetLead magnets must always be very SPECIFIC. They must offer a very specific solution to an very specific market.

Everyone wants a silver bullet. Make your Lead Magnet deliver ONE big promise, as opposed to a lot of little ones.

What does your STAR customer REALLY want? If you can work it out and offer a Lead Magnet that promises it, those individuals are FAR more likely to want to opt in to your ongoing communications.

Your market wants a solution and they want it NOW. Think about how you give them that instant gratification.

Your lead magnet should not just inform, but change mindset, so they reframe themselves to knowing that they’ll do business with you again.

It might be free, but it shouldn’t look like it is worth nothing. Use a professional to design it for you if you can. It’s worth the investment. They’ll ensure it looks fantastic, and feels valuable.

Your Lead Magnet needs to be consumed QUICKLY. If it isn’t, then you run the risk of the not reading or taking action, and then you do not gain the credibility that you would if they were able to consume it in five minutes or so.

Your Confirmation EmailThis is the first email you send when someone chooses to

download your Lead Magnet, that gives them access.

7

YOUR CONFIRMATION EMAIL

FOLLOW UP SEQUENCEEMAIL

NUMBERTIMING TOPIC ACTION TYPE CONTENT

1 IMMEDIATE CONFIRMATION

2

3

4

5

6

YOUR COMMITMENTS

1.

2.

3.

BIGGEST LEARNING OF TODAY?