building your brand with video

Building Your Brand With VideoElise Ramsay - @eliseramsay

People care about people, not companies.

Video reveals your business = people.

Whiteboard Friday

• valuable

• specific

• genuine

An integrated strategy

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Holy thumbnails, Batman

Video makes you feel

closer to a brand.

1. Don’t try to go viral.

2. Focus on your audience.

3. Be human.

You can do this!

This is Doggy Dan.

The Online Dog Trainer

• Embrace scrappy production

• Make your video matter to the right people

• Get specific

1. Don’t try to go viral.

Pool Supply World

• Answer FAQ

• Learn from analytics

2. Focus on your audience.

Data tells you what they aren’t.

• Answer FAQ

• Learn from analytics

• Do things that don’t

scale

2. Focus on your audience.

Litmus

• Go behind the scenes

• Share mistakes

• Show them what you care about

3. Be human.

Video is more than ads.

Video is more than #viral.

It’s about building trust.

Show, don’t tell.

Make personality a byproduct of value.

Be local.

Or be local in spirit.

wistia.com/learning wistia.com/searchfest

It’s ok if you mess up.

Learn from data!

@eliseramsay

Hit me up:

Ok, bye!

elise@wistia.com