building your brand as a writer
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Building Your Brand as a Writer
Jane2e Toral h2p://digitalfilipino.com
Wri<ng since 1995: • PC World Philippines • The Web • Link • Philippine Daily Inquirer • Manila Bulle<n • Philippine Star • Philippine IT Update • World Execu<ve Digest • E-‐Business Asia • Internet.com • Manila Times • Sunstar Cebu • Interaksyon
My first ar<cle – September 1995
Published 4 (PRINTED Edi<on) books: • DigitalFilipino: An E-‐Commerce Guide for the eFilipino (2000) • DigitalFilipino E-‐Commerce Workshop E-‐Book (2004) • Philippine Internet Review: 10 years of Internet History (2004) • Blogging from Home (2008)
(To be released -‐ 2013): • 2 to 4 books
People fall in love with the story.
Honest conversa<on creates advocates.
Advocates are be2er marketers.
"Don't focus on trying to fix your flaws. Embrace your flaws. Understand them. Respect their liabili@es, yet realize that they're entwined with your most vivid quali@es. Your flaws make your most fascina@ng strengths possible." -‐ Sally Hogshead
Well-‐thought of topics / conversa<ons rank in search engine results.
It can help generate more clients.
Be a trusted solu,on. Build a community. Get “100” fans.
Make advocates feel like rockstars. (even if you are the rockstar.)
SPOTLIGHT!
Transform yourself to become a digital influencer.
Your network is your net worth.
From social media to social business -‐ educate.
Embraced E-‐Learning as a Marke,ng tool since 2003.
Focus on the people who believe what you believe. Be outrageous!
You can’t buy “true” brand advocacy.
The best way to predict the future is to invent it.
-‐ Abraham Lincoln
(New inspira<on found last August to September 2011.)
Keep innova,ng.
Result of IVLP trip.
Join: E-‐Commerce Boot Camp h2p://digitalfilipino.com/
ecom/
Join: Digital Influencer Boot Camp
h2p://influencerbootcamp.digitalfilipino.com
h2p://slideshare.net/jane2etoral Let’s chat at h2p://twi2er.com/digitalfilipino
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