building successful nonprofit brands
Post on 11-May-2015
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Successful Nonprofit Brands
We think of brand as
Brand is everything
More than logo
Build it & they will come
Grounded & responsive http://brand.actionforchildren.org.uk/content/232/Our-brand
How does your brand show up?
Who’s your audience?
Differentiate
Differentiate
Differentiate
Trust & connection
Never done
Brand is sacrifice
Focus
What your brand can’t do
Transparent & authentic, or else
Managing & living your brand
Share before control
Why before how
Know your audience
Seattle Works Brand exercise
Brand Evaluation
! Where are they strongest?
! Where can they improve?
Robin Hood update
“When I teach CRAM now, I have made the M into messenger as a way to discuss the increasing importance of WHO is speaking for a cause. I think the WHO is the power of social media.”
My four questions for testing CRAM, which I developed post-book. You’ve got to answer for your audience:
Why me? What for?
Why now? Who says?
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